Gadgetory

this episode of android authorities brought to you by go to assist the number one global market leader and remote support so big shake-up in the world of HTC this week with CEO Peter Chou being replaced by cher Wang and perhaps most intriguing is in the press release announcing her appointment it was suggested that perhaps HTC might be admitting defeat in the smartphone market altogether now check out this carefully worded statement by the new CEO of HTC chair Wang we pioneer the smartphone industry now we're applying that thinking to realize the potential of a new generation of connected products and services so said HTC co-founder and chairwoman cher Wang in the press release that accompanied her announcement as CEO does this mean that HTC is admitting defeat in the smartphone market only time will tell but it does at least signal a pragmatic acknowledgement that the company will never again regain its 2,000 high if it stays on its current path you see HTC claimed over ten percent of the worldwide smartphone market in q2 of 2011 and was the market leader in the u.s. in q3 in 2011 that worldwide market share has now dropped below 2% the company posted an annual loss in 2013 and despite a return to narrow profitability in the last three quarters of 2011 sales are stagnant I know what you're thinking some of you think in Jace HTC makes a gorgeous product they should see one is a beautiful phone I mean it's a knock out of the park especially the original HTC One so if they make such a gorgeous phone why aren't they selling because marketing is not a battle of products it's a battle of perception if you read this book I talked about a couple weeks ago the 22 immutable laws of marketing it just spills out so clearly what's happening the smartphone market right now why is Apple so much wildly popular than any other manufacturer when their phones aren't necessarily better it's a battle of perception not of products but that's not the only problem that HTC has combined that with a lack of influence with carriers feeds into HTC's biggest weakness over the last few years being forced into exclusive deals with carriers has hobble HTC in the US with a fragmented brand and saddled its devices with bloatware it has slowed the android update process eroding HTC's reputation as the leading Android brand and further to that battle of perception HTC's advertising campaigns have been questionable HTC climbed to its peak wouldn't let the product do the talking the quote quietly brilliant slogan was inspired people recommended HTC phones and sought them out because they were really good and there were very few comparable competitors at the time hiring Robert Downey jr. as your brand ambassador and making corn a wacky ads that don't make even a mention of the product is the polar opposite of the original approach and it's no surprise that it's not working so what's the new strategy well it turns out it may already be underway and in short it's virtual reality cher wang says the overwhelming response that our virtual reality product HTC vive received earlier this month underlies the importance of these new connected technologies for our future if you haven't seen anything about it yet then it's time you take a look at HTC's virtual reality collaboration with the gaming giant valve the vibe has the potential to be the VR product of the next few years and if VR really takes off this time that could send HTC soaring to new heights the diversification won't end there because HTC's executive director of global marketing Jeff Gattis recently told International Business Times that the company's connected products business unit which was created last summer will also be tackling the home automation market now when I say the word fast food what do you think of McDonald's when you ask for a tissue paper you don't say tissue paper you say may I have a Kleenex when you go to the kitchen looking for cellophane wrap you don't ask for cellophane wrap you ask for saran wrap that's because these products these services are first in their category they are top of mind in the consumer market that's why they win it's not a bottle of products it's a battle of perception HTC needs to create their own category be first in that category and then promote the category where that's virtual reality or some sort of new camera device or wearable device that's what HTC's got to do there's no long-term profitability being fourth or fifth in a category let's hope HTC can do it so as a geek I'm sure you've had the responsibility of helping your coworker solve their computer problems sometimes you want to go in and show them how to fix it themselves or just do it for them and go to assist helps you do just that with go to assist remote support you can provide live or unattended support to any computer or any mobile device screen share with employees and diagnose and fix their support problems faster and more effectively and use go to assist apps to deliver support anytime anywhere from your iPhone iPad or Android device with the new see it feature people can stream their smartphones camera to go to assist so you can even see whether something's wrong in the hardware if you sign up today you can get a 30-day free trial no contract no credit card needed visit go to assist calm and click on try it free now and if you purchase a go to assist annual plan before march 31st you get a free samsung galaxy tab for as well thanks for watching guys so please i want to hear from you what do you think HTC should do to turn their ship around let me know in the comments i'll be sure to read them you don't to forget about my brother's an Android Josh Joe and the Technic Kevin lon and Chris Gary Nash and Taylor all working super hard to be your source for all things Android