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Here’s To The Next Billion: Major Trends Shaping The Smartphone Industry

2015-06-25
so about a hundred and ten years ago if you would ask the world for a better mode of transportation you would have simply asked for a faster cheaper horse and carriage not even knowing that an automobile was a possibility so today I want to talk about the new trends in the industry how do we reach the next billion or two billion smartphone users and what's that going to mean for you and me so today we're having fun geeking out about deacon out and talking about how Android can reach the next billion to two billion users and we're also Paris Corbin live the bottom line is the market still needs to grow according to the latest bi intelligence report 1.3 billion smartphones were shipped in 2014 a growth rate of twenty nine percent over 2013 growth in 2013 was around forty five percent so although the rate of growth may be slowing the firm is still predicting strong increase in the number of shipments year after year by 2020 bi intelligence suggests that 3.4 billion smartphones will have been shipped now I think it's safe to say that emerging markets will lead this charge leading the growth and smartphones is a surgeon upgrades and developed markets and the accelerated shift from feature phones to smartphones this can be observed in the booming Indian smartphone market which has attracted a number of manufacturers looking to expand out from the equally competitive Chinese market using this as a guide from the next 1 billion smartphones approximately 240 million will come from China 170 million from India and around 30 to 50 million each from a selection of growing economies including Indonesia Brazil and the Philippines even the u.s. is expected to contribute around 70 million new units but most other developed mobile regions are expected to contribute only about 10 million new units each year so what many people aren't talking about is new business models and how that's going to affect the smartphone industry so for example Huawei is trying to soon sell you their phones directly from an e-commerce store that they're going to create for Western buyers so instead of going through your carrier into a two or three-year contract you would just buy the phone off contract directly from them which my friends is the way to go I've done like two shows on that topic entirely and you don't want to be getting to a contract if you can absolutely avoid it I know it's more expensive up front to buy a phone off contract for four or five six hundred dollars but do it because you were going to be saving quite a bit of money in the long run that's really important now imagine for a moment as smartphones get cheaper and cheaper to produce it becomes more viable for manufacturers to sell us their devices directly on their websites now if you think that's not possible remember how excited people got over the Nexus 5 crazy I mean for 300 bucks you got a fantastic phone for 50 more bucks you've got an even better phone it's inevitable it's going to happen Xiaomi is trying to do it and I think more manufacturers are going to do that and that means that more people can buy a better phone not having to go through a carrier with the move to new markets comes a new set of consumer expectations and purchasing habits features such as dual SIM capability and value for money are a little different from what we're used to seeing in western markets price has been a major point of contest in these growing markets which is seen the increasing use of e-commerce to help manage stock levels and keep prices under control in India Chinese brands have been undercutting established brands and this has been chipping away at their market share imagine being a fly on the wall when I tried to explain to my mother that this YouTube channel reaches more viewers than her favorite television show yeah I don't know we get on no 12 15 million viewers per month which Dwarfs most cable channels yeah imagine trying to explain that to someone 15 years ago they would not have gotten at my point is that maybe the next billion 2 billion users of smartphones won't need smartphones maybe it'll be something totally different that we did not expect like we did not expect most of the consequences that the internet brought to us so if access to the information that we want is locked between these tiny screens of a phone a tablet or a desktop computer that's really limiting I've talked about this before I may be boring some of you but this is a tiny little window what if it were everywhere on everything on my wall all's windows your car I mean everything has an IP address everything has an operating system that is intuitive and easy to access so I don't need to be locked and chained to a phone when it's everywhere on everything now that could be five years away that could be 20 years away I don't know but I'm suggesting that maybe this is totally different from what we expect what do you think let me know in the comments below so I used to have a website called how to become dot TV and inevitably I lost people who were going to how to become calm because they assumed if it's a website it must be a dot-com why because no domain name extension tells your story with the same level of trust as a.com or.net domain name dot com and.net domain name extensions and Jack credibility in to your online presence and who doesn't want more credibility you can say fifteen percent on domain name and web hosting is when you use our coupon code android at domain.com check out don't forget fifteen percent off when you use our coupon code android when you think domain names think domain.com thanks for watching android army my name is Jason I also want to thank my fellow Paris coppers thanks for watching live and given the input and dialoguing back and forth it was a real experience I'll probably try it again and let you guys know an hour to before about shoot when I'm about to broadcast live thanks a lot for those of you who joined me you don't wanna forget about my brothers in Android who are always working super hard to be your source for all things android
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