Gadgetory

what's up guys lon here from Android Authority and today we're going to talk a little bit about HTC and HTC is a company that's been around for a very long time but they've certainly seen much better times their market share in the US has dwindled year-over-year quarter-over-quarter and with the smartphone landscape being a lot more competitive now than it was five to ten years ago it's going to be a lot harder to regain that market share but I think they can do it so that's what we're going to talk about we're going to talk about how HTC can comeback and the things that they would need to change or do in order to make that happen so the first thing I want to talk about is gimmicks and when I say gimmicks I'm talking about the good type of gimmick that actually makes the phone better and adds to the user experience like a vessel screen dual cameras or quote-unquote modular snap-on parts and HTC does have their own gimmick with the edge Sense technology on the u11 but I think it just needs one more thing to truly make the phone stand out I would love to see an HTC phone with a bezel with screen that would be awesome and would fall more in line with what Samsung and LG are offering so if HTC can figure out what that one extra gimmick would be it would make their smartphones that much more compelling coming in at number two is the price and HTC's current flagship the u 11 cost $650 unlocked right now which is pretty average for a flagship phone but in HD sees current situations they definitely could afford to lower that price by a hundred to $150 to give them a little bit more of a competitive edge over other companies like Samsung LG or even Apple and if they really want to compete and regain some of that market share lowering the price of their phones to sell more units would definitely help out a lot next up on the list is carrier availability so if you look at the HTC u 11 right now it's only being sold directly from one US carrier that carrier being Sprint but Sprint is one of these smaller carriers out of the big four and if you look at a company like Google they actually did the same thing would be pixel but they at least pick the biggest carrier out of the four with Verizon but the best thing for HTC to do if they really want to cell phones and regain some of that lost market share is to get their phone across all four major US carriers this is something that they did really well in years past so hopefully this is something they can improve upon with flagship phones in the future last but not least let's talk about advertising and marketing because right now HCC's marketing is practically non-existent I mean when was the last time you saw an ad for agency on TV or a billboard for HTC you see that type of stuff for Apple and Samsung all the time and that's the reason why they hold the most market share and it's not like HTC hasn't tried marketing their products before in the past they've even brought in big-name celebrities like Robert Downey jr. and Gary Oldman with that really weird blah blah blah campaign but those type of advertisement didn't really appeal to well to consumers the advertisements that I think work best are the ones that simply just tell you about the phone and pique your interest and that's what Apple ads and Samsung Ads do really well so if HTC sort of takes a similar approach I think they will have a lot more success with selling their phones because ultimately that is the name of the game but what do you guys think am I completely off my rocker here or do you agree or disagree let me know down in the comments below but please keep things positive there's already enough negativity in this world the last place we need it is in the comments section of YouTube but that's a guys thank you so much for watching give this video a thumbs up if you did enjoy it subscribe to the channel which is down below if you haven't already and check us out on social media instagram twitter snapchat google+ all that good stuff be linked down below and check the website as well and Georgia thorny calm because we are your source for all things Android humongous tinfoil catamaran you