Gadgetory

hi guys it starts you'll activate here with android authority we're reporting live from my for villain now I'm just here with Lars why swagger he's the vice president of a huawei Western Europe and we're just going to explore and take a closer look at the the emotion UI that why always bringing to the table now so I'll leave it to you sir okay perfect let's have a big joke so we established a new we gave on this fair and you look at it what we plan to do in the next few months so we are announced and shown to the public the emotion user interface because why the great thing about the US the the most new is that is completely takes away any kind of complexity autumn and wat while at the same time completely keeps the flexibility flexibility and the personalization features android has obviously it also has the capability of doing everything you want to do with the android environments of widgets and everything else you can still run on the system basically what we have done is we have combined the home screen with the app mountain airs as you can see here there's no it is no app launcher anymore it's all I can based and folder place so all the applications are in the first layer and we want to make sure that people who up right from which refers to smartphones don't in any hurts like they can use every function as you have this great OS right away axes out having any problems one of the the main visible features of the emotion why is this so called me widget this mortgage on the home screen which you can as a person with user completely edit your cell so you can remove icons rearrange icons add new icons if I want to take up for example the media player now and move the media player the bigger media player on to it which is this banner widgets just move it inside and then you have a completely new arranged new budget the next thing we are doing is we we are very very strong on personalization where you have a full set of themes which I put white chocolate which here themes happen um which I which completely changed the the way the u.s. uprights so if you for example want to have more android standard look at feel we typed up on this you can see here it looks like like like android to go play apply e and then everything has changed to way ouch I know it looks and take it out of the box so you have to decide android icons but you keep still the widgets we have in any device sorry um like things like like the halo effect which I person like best he Rihanna has round round shapes and also a nice additional layout for four different functionalities just go apply and it changed it to you completely new look and feel that's excellent these themes we support at the moment six on the device again the beta version we already have on an online platform another 26 okay by the end of the year we plan to have up to a thousand devices as the as a target and we are working together with design schools to make sure that they actually get it that they work with it me and then the next step we obviously also want to make this available for the end castle of course everybody can be laid his own widget you need to pay it back to the to the community answers at the end of the day community is very very important for us yes so we want to develop these things together with the end customer that's why we decide to put out in retail version so that everybody can have a trial at it look at it and feedback and say okay I like you I but it wouldn't it be nice if you would actually also supports or for example profiles profiles we already have in a very nice way of user profiles in better day you know which is really really nicely implemented um but stuff like this which you are useful from your number phone Cuba's on smartphones we are expecting from the customer to come back to us as a this would be great for the emotional I and we were then taken into consideration and we and the full version every month so that this is a very very lively experience through up to date everybody has the chance to to actually part of this development so that there's a really ryujin hype in the community around this user interface well incorporating crowdsourcing and also being able to easily theme your device's something consumers are looking for it's like right now people have to pack and root and mod their device and it's very technical for many users so it should be very very easy for everybody that's a really great idea and in terms of the hardware itself are you going to be able to accelerate the speed it takes for devices to go to market sorry the one thing which is very very important for what I also heard from from while we also from deep belief within the company is that when we launched devices they have to be as perfect as possible of course song get me wrong yes there's no such thing as a person parked free device yes but we want to send for very very high quality we understand for a very reliable devices so it will also device ninety-nine point nine percent of the users will not run into any problems yes that is the idea that very point very important for that matter we are actually willing to sacrifice one or two months for go to Marcus but having better product with you know that's definitely a wise strategy long term and in terms of the pricing of the devices are it seems that there's a devices like the San quad XL that are at the top tier in terms of performance and obviously there's a lot you know they populate the middle and lower tier but in for the highest end devices do you think that you're going to have a more aggressive pricing strategy or so in general we see ourselves kind of the Volkswagen of the mobile phone industry okay so we want to firstly have broad offering from the entry-level Volkswagen up to the high end volkswagen touareg nice on the other on the phone side however the SNY 21 pro which is an entry-level ICS device which we showed yes also on the sphere yes up to the very very high-end quad-core device like the SNT 14 x yes exactly all that is very very important for us and for all the devices right on Volkswagen we want to be want to be very reliable very very good hardware for it to you good service um touch and feel yeah nice design maybe another day a very good bargain for the money ok funny it's very important no absolutely this is sound strategy unless I think what what what yoga to be quality often so we have launched five new devices hyouka yes holy on the smartphone side yeah all of them are moving their price burgers to the best offer at the mark excellent well I think you'll see a lot of success with that strategy then thank you for listening q very much for your time thanks again for thank you alright guys just checking from Aoife just hearing oh it's philosophy taking a closer look at the in motion you I will follow up with a nice feature piece and you guys have any questions look us up on G+ look us up on Twitter on our YouTube will always be drawer best buy you guys okay my name is Darcy like away from android authority reporting live hear from you from Berlin 2012