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Interview: Samsung Exec talks Galaxy Note 2 Design Philosophy

2012-08-30
hey guys it starts to lock away here from android authority we're just at the Samsung impact Berlin we're gonna have a presentation we're in all likelihood the Galaxy Note 2 will be revealed we're just here with Ryan's Biden is the director of product marketing for samsung merit mobile Americas and he's just going to talk about the design philosophy and a couple other things that only a man of his talents can talk about thanks thanks so well I think it's difficult to kind of live up to that introduction there's a lot of really cool stuff that we're doing that's fairly unique and kind of for us is a pretty big departure from the way we kind of would have done things historically I mean talk about our design language for example with the galaxy s3 we announced kind of that's designed by nature philosophy yes movement inspired yeah exactly it's part now inspired by nature designed for human excellent but the important thing about that is it was really getting away from how phones how mobile kind of looked traditionally a and really sort of turning our course what we've done now with the galaxy note 2 you can get a lot of that same idea so looks very very much like the galaxy s3 designs like curves beautiful and so you extend that into software with nature UX and what we've been doing and evolving TouchWiz who did have give our phones a unique feel and you def laver so when you walk in and you're looking for an Android device your Samsung device experience will be pretty consistent that's exactly what we want to drive too early to get consumers come in looking for a samsung device rather than just another Android exactly so that's a big part of it and that we've been doing a lot of work also on kind of the UX side so the user experience and new ways to interact with your phone so we started with gestures on the galaxy s3 so you could like we're a couple mode turn over to mute for example or s beam kind of attack to share stuff so I'm sorry starting to work on those kinds of things around gestures and then we had voice control voice command for apps so I'm able to take pictures news your alarm that can wait that kind of stuff yeah then also with the S Pen so obviously with what we're doing with the note the note 2 allowing people to interact with their devices in a really familiar way is really important to us and so it's not just about the traditional things you think about using something like the S Pen like a nail stylist but really what we've done is integrated into the device experience so it's actually a feature called air view but what allows you to do is actually hover the S Pen over your device and you can actually see kind of like a cursor pinpoint on screen and so I kind of like it so I'm consider it a lot like PC experience with a mouse so kind of view and mouse over things or in this case yeah air view / full sure and it expands some kind of stadium flex matic productivity to the way you use the device but kind of again integrating into how you use the device rather than just an attack on feature so for us it's been about this idea of Tucson defining our own kind of language our own Samsung device yeah and then innovating with just got to unify it make it simple and intuitive that's that's that's the next step obviously a lot of people have samsung tvs in their home you know the display divisions very large in terms of being able to get content to seamlessly integrate with other samsung devices there's some features baked in yeah we're absolutely working on sidestep so the big thing is we've got there's there's two main things i would say that we're really doing to help their one is all share yeah so that's our traditional DLNA yes we've really simplified that now an excellent our new devices it's actually contextually integrated into a player wonderful so for example if you've got and i'll share enable TV active ice on your network they see each other automatically very good while you're watching the video just click the icon ekron automagically and you're going to go over a lot of magic claim at the other cool thing though and a bit more kind of broad-reaching is what we're doing with the all-share play okay so and that's now an app that you can find on our Smart TVs it's on our phone yes they can get it for your pc and so basically now you can have access to content on any of those devices it afore from any of those devices so rather than having say i've got i shot a video the soccer game on my phone i don't have my phone in the living room kitchen okay i got actually browse all excellent play so making it easy to get to this content yeah ever it is not kind of locking it in one device or another i hope my grandma can figure it out well we're working to get there so that so that's the goal right yeah that's the stuff is great this technology is great yeah and we're bringing lots and lots of new features to the market yeah the reality is is now we need to simplify make early a lot more easy and it's tall order you know but simplicities is really what people are looking for exactly none of it's easy and also too there's a big departure you know from the spec focus you know obviously we sell there with the s3 launch yeah and I think we're going to see that tonight to are we well at the home for us is the specs are great but it's what you're doing with the devices we put yeah right the experience I'm not convinced that chasing a quad-core 1.6 gigahertz processor it's like the right thing I mean it's a great pretty cool don't get me wrong it's going to ask I'll Raza yeah absolutely GPU one that thinks fantastic but yes the moral the story is it's now what you can do with that device precisely right so for us it's more about communicating what are those experiences were the new things that technology enables mmm rather than the technology for technology's sake aspect of it what's up question so this is device that's launching with jelly bean you know and was working with Google they've been able I know they made some architectural changes to Android that facilitate you know updates you know so nothing's break any better they're obviously we all know how it goes yeah by device and certain manufacturers like LG you know they have a really bad track record without being devices in a prompt fashion particularly like carrier back device all right and I think so there's a few things there we work very closely with google i meanyeah largest android OEM straight time obviously we work very closely and we know that from a consumer standpoint particularly enthusiast consumers getting access to the most recent software we really important yeah it is I think what you'll see is from ice cream sandwich or from gingerbread ice cream sandwich was a pretty fundamental oh yeah technology big time and I think what we're seeing is a lot less integration work moving from gingerbread a lot easier essentially okay that's fantastic so what it sorry for my HBO to jelly bean place the moral of that story is I know lots of people are clamoring for jelly bean on their device they are the answers were working on it I understand I like I gotcha and in terms of when the device will be available can you give us basically all we're seeing today is that the note 2 will be available later this year hey due to this year they do this you gotta do have added than that that is unfortunately so wait come on you three or q 40 with that six-month window I all right if I was a betting man oh yeah I mean there's not a whole lot of time actually left in this year no think about it practically because we sit here at the I don't know what is a bad idea I think its 29th oh ah good point yeah so no that's exact so it will be available this year unfortunately be any more specific than that okay but in terms it's going to be similar to what happened with the s3 you know obviously Samsung's going for a global United rollout got it I can't give you anything on it okay basically so what we're doing today is we're adapting the book the global device yeah I mean we've done this with devices before the galaxy s3 yes oh yeah device is going for it as soon a templated galaxy s3 and our other kind of iconic samsung experience devices yeah trying to have as broadly consistent experience across the planet eyes are really important and I feel the same way about the note so having said that we gotta wait and see till we make specific announcements about the US and the mark-up so I completely understand so and also i had a technical question so it is a 12 at 1280 by 720 panel yeah HD super amoled but it isn't of the pentel matrix variety so it has a full RGB adventure so a great color reproduction everything ok yeah actually it is the next like the next evolution of our Super AMOLED technology look so it is like brighter crisper look yeah i mean it really like just comparing with this place today you could really see the difference very robust clear the whites RX limey obviously we're very proud of our super amoled displays yeah this is just another great example sumers love you know that's fantastic but it is a step down and resolution you know over the note well I mean what we were going for is so there was a couple of things I've actually led to decision so with 1280 bar 1280 by 720 standard kind of HD 720p resolution Tom so a couple of reasons why I mean one is obviously for media consumption perspective yeah it matters yes the other is really from kind of wanting to give a consumer a larger screen yeah but also have a continued to fitness precisely so what you've got with this one because of the curves and because of the slightly slightly different aspect ratio 69 and 60 to 69 what you've got is a bigger screen and advice it's actually a little bit narrower than the Auriga so it was a really nice thin bezel on the van so you can hold a it feels great okay what we're comfortable than the original okay excellent and also to in terms of the image sensor can you comment on the technicalities and that is it the same image sensor in the note or in the s3 it's a great question yeah so I don't know if the same Park number okay it's got all the same kind of performance and camera stuff that we named one would think that it would be yeah that's really awesome camera stuff yeah that we announced on the s3 what I was going to say is there's actually a bunch of new software features like some new group shot stuff we're actually kind of browse through the different facial expressions on people get a full picture yeah so software like that I mean zero shutter like all that sink and stuff but it is still eight megapixel okay so what I wanted to focus on is I mean the other thing we're announcing here is a galaxy camera yes of course right so with look we've got a 16 mag time optical zoom all I got nice nice device so if you're looking for camera first device I think that's great for ya but for us I mean for most consumers a lot of feedback we're getting today the 8 megapixel shooter is great it is one attach those work on enhancing the software experience behind that I mean six pictures a second all the stuff above the social sharing obviously you know being able to automatically determine what the best picture is yeah that's all wonderful stuff so yeah I mean I wish I could ask you guys a question and i'll do my best here I really appreciate your time from a man thanks very much for everything welcome okay all right guys we'll see you soon we'll be reporting live here at IFA berlin we got lots of good stuff coming from android authority the number one android site on the web Oh
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