Gadgetory

this coverage of mwc is brought to you by bitdefender mobile security it starts like over here with android authority we're here with mr. John Heinlein he's vice president of corporate marketing and we're just going to do a quick interview on the great things that arm is doing thanks nice to meet you need you to write so you know at the show today and we're talking about expanding the mobile experience we see that you know arms strong presence in mobile that's been well established is going to expand as we go into the future in three key areas first if you look today there around two billion installed based smartphones in the world out of a total of around six billion mobile phone subscribers in the world so that means around four billion of these of the subscribers are on feature phones or maybe voice only phones so even though there's two billion in the market which is great there's a huge opportunity to expand smartphone capabilities into broader market and so we can talk a bit more about the diversity of bringing different price points with mid-range and low-end smartphones into that broader market second we're expanding the mobile experience away from just the smartphone two things that work around the smartphone obviously the app infrastructure is what's made smartphone so exciting but we're also seeing an emergence and across the show categories like of course wearables in fitness but also many other kinds of accessories that extend the smartphone experience beyond just apps we often talk about it as kind of hardware app extensions and we're seeing entirely new categories being created as a result and that's been exciting a couple years ago you wouldn't have seen Fitness wearables those kind of things at Mobile World Congress and we're seeing a rapid trend to add those and third a little bit less relevant for this show but still very important for the market is we're taking mobile technologies that we've established energy efficiency but bringing those technologies to the data center cloud infrastructure for efficiency we're seeing people able to install for example storage servers based on arm and get double the density compared to conventional storage infrastructure and and that's just the beginning on that on the server and cloud infrastructure and so right now what sort of percentages server infrastructure from in terms of this is just a very very beginning we're seeing just the very first of solutions based on 32 bits arm-based processors but now we're starting to get the first 64-bit solutions coming to the marketplace so we're not only it's not just the camels nose we're just seeing the camels not camels nostril but there's a lot more camel behind it and we're working to develop that let's talk about a Qualcomm mediatek and you know other talk to your partners that you work with on a closer basis sure well you know at Mobile World Congress it's so exciting because you walk the show floor the entire show is based on arm technology and media tag could talk this week about rolling out some new processors based on cortex 8017 and a processor coming later in the year at processor based on cortex a53 in a 64-bit ARM v8's based platform and we're seeing a number of vendors that have arm v8 platforms in the marketplace so it's very exciting and what's also exciting about v8 is that those vendors that are adopting it get the full benefit of a hunt percent backwards compatibility to all the millions of arm 32-bit applications in the world and then a future proofing to 64-bit as that develops also v8 is not just about 64 bit better also adds hardware virtualization cryptography extensions better micro architectural performance so we're seeing tons of innovations come as people move to our v8 thanks I know if you were to say there would be one thing you'd be most excited about 5-10 years down the line could you speak to that a little bit i think the democratization of access to information via smartphones is incredible because today if you think about it you know in developing countries and and even BRIC countries which are developed but perhaps one notch behind some of the developed countries the penetration of smartphones is very low in some cases it's nine percent twenty percent even the higher end is forty percent it's very very low penetration rate so there's tons of subscribers there and tons of people that would get better access to information and I think you're going to find that in developing countries people's first and in many cases only access to the Internet and information will come from smartphone platforms so just think about the kinds of improvements in e-commerce if you're a farmer in Africa you know do I plant this week would I plant next week so that the rain doesn't wash on my seeds away you know can you get that information and best practices the internet and it's probably going to come on a smartphone welcome miss Margo let's talk about call comb just for a brief moment I mean if they have total dominance you know the upper end of the spectrum you know for the flagship phone market LT dominance and it seems to me that they're in a position for that to continue is there is something that makes them special that offers them such a competitive advantage Qualcomm is one of many armed partners that we we love all of our partners and I think all of them are bringing different innovations Qualcomm is invested in the room a design of the ARM architecture they also in some cases use our our processors or cortex processors as well so I think there's incredible diversity of the ecosystem and what we like to see is if you think about big.little for example we've been talking about arm big.little technology the pairing of our big processors and our little processors in the same chip well actually you're seeing many different choices you're seeing people with a big for big for little too big for little you even seeing people with all little and people don't understand but actually that's using the same big little technologies just that they chose 0 bigs and littles it's a point on the spectrum but it uses the same task sharing infrastructure that big littles based on it provides diversity of choice does arm in any way feel threatened by Intel with what the ringing competition is healthy we're excited that arm partners continue to lead the way with choices across the marketplace today the entire show is based on arm technology and we want to continue to bring innovation and keep that vibrancy for years to come I just want to say a huge thank you John it's been a real privilege and pleasure to be with you thank you you're all concerned dr. Luke away reporting off android authority live from mobile world congress 2014