Gadgetory

it starts like you babe reporting live at CS 2017 I'm here with a new friend of ours mr. Zack Shay who's vice president of honor USA and today we are just going to be talking with the owner brand and about the newly introduced device the honor 6 x pleasure to meet with you today sir a to meet you thank you very much thank you so talk to us about the honor 6 X about what you guys are doing in the u.s. in 2017 yeah from the honor 6 x this will be the first of your eyes we'd bring to the US market actually for we are as a new brand which has come to here just for one year because i still remember with brain than the first device on the 5x to the US market and we don't we breathed on 08 @ august in front san francisco and this is certifies and also is really just for complete a year after we launched in the US market and for the past year i think we make a good achievement that's new brand just introduced to the US market both ona five eggs and on a have a good sales results and also is welcomed by the consumer and also the bad media's media's gives us a lot of reward and as he's great pleasure for that well congratulations on a very successful launch in 2017 yeah and honestly we have to say that you know we reviewed advice you spent three weeks with it and for its price point with the camera the battery life and also how luxurious it feels in the hand we're really impressed honestly so I have to congratulate you and your team for creating a really great device in a very aggressive price point thank you because ona is always focus on those put we were mentioned like that have a very nice camera especially the do camera technology well bring to the to the world for the dual camera from the owner 6 plus it's very long time ago about four to five years already we're actually the first one to bring a parallel by oli camera to the world and the way already also focus on this technology so you see that up from 18 on a 6x we all bring that dude camera to the US market is really great especially for the young people they can use this one to make a lot of different tricks yeah to make it a blue effect I know also this is why we think is so important to bring this technology to a more affordable price so because the young people they are more really to using this kind of thing to make tricks this is amazing it's kind of cool and also as you mentioned we always have a very good battery life as this one I think that typically use two days not a problem is thanks for the chipset and also the large capacity of the battery and also the performance of this device is also quite it's very very fast very fast you can play nearly all the games on the market yes there's no problem on that yeah I mean and so that leads me into the next segue which is I have some good news for you and for honor Oh ready its toll don't act surprised but anyway we just would like to award you our best of CES award well thank you Lisa great it's a this is an industry that's so highly competitive you know yeah and i think that like you said before we're gonna see a lot of brands really struggle 2017 yes and that's because i believe that a lot of them have been on a path of stagnation and they've kind of refused to to really look forward and innovate and that's not to say there aren't good manufacturers because there are a lot of amazing manufacturers an amazing products out there right now it just so happens that you guys are being very aggressive in the market and so that leads me to the next question is about the brand defining the brand you know talked about for the brave you know yes and I love all these slogans yeah don't learn nothing and everything it's just a very playful so your talk about young people and yes you guys want to be different you want to be kind of fresh you know and yes yes yes how do you plan to do that how do you plan to let consumers know firstly we launched our owner as a brand for the digital natives for a young people so we use our slogan to be photo brave and our self is also say that a pillow hero to be brave as a loose daughter in the US market will also add performance like a challenge to do everything may be possible to between the market and try everything so it's also our self is also represent the the spirit bread spread yourself full of pride and also we are trying to really understand the young people the young generations idea so this is the biggest difference from us and yarder brand we open a lot of channel to listen to the consumers voice especially on a social network channels and also on the forums so we open a lot of channel and we also to them very fast like in the Facebook we typically will answer all the questions by the consumer who leave a message on the Facebook page it's very rare not a lot of brand with you are willing to do that you're willing to pay attention at customers on a granular level through social media it's very smart we are doing a lot of these financing and we're also really seriously considering the consumers advice when they give us some very good arrives and a majority of the community are singing that is right away we will try to adapt that on our device especially on the software part and the less while when we begin our beta test with honor 8 on the image you I 5.0 and also the android market there's a is really welcomed by the consumer they joined that quite closely with us with about a lot of policy to us we are also trying to adapt that to the new upgrading emotional I abortions it just coming soon yeah well yeah I mean you're a new brand you know I know you already enjoyed a lot of success in China and Europe and the US is a it's a very hard market to break into yeah but I think that you guys have a lot of the right components to have very successful 2017 as evidenced by this beautiful device yes I mean yeah I would look I'm looking for you oh that's okay I mean it's so funny you know I observed my little cousins and stuff you know the 15 16 yes and the way they use the device is they're just so hard on it you know they all have power banks you know yeah yeah from our testing the battery likes like you say can last almost two days you know yeah 3340 MLM battery yeah i mean everything in containing this it's kind of remarkable to think the phone like this less than a year ago be over five hundred dollars yes you know he paints in the market look don't half of that so yeah yeah it's really exciting time to be in this industry and i'm really looking forward to working with you guys and see what we can do together so yeah it's like i said before you know with a lot of manufacturers they kind of dissed stagnate a little bit you know they refuse to innovate and look at things fresh you know and look what happened to samsung in 2016 you know go through a PR nightmare and now they're they lost 17 billion dollars a market a year because they kind of got stale you know so that's why it's really exciting to see a manufacturer like you you know try to make a new brand and have this commitment towards young people because young people of the future and use devices a lot differently than yeah our generation you know the world yeah and also what you mentioned is very correct and the the mass is smartphone industry is quite dynamic and the windage if you really want to survive and to win the market the colony is always most important single yeah we are like George mentioned on a keynote of the owner 6x when we introduce a battery we use at least six months to introduce just a battery so it's a very long time don't hear it you sure that the better we have no problem and for all the owner device will before we launch well using ten thousand unit just to do the test what up the test we'll just just buried and will not to sell it again so it's a huge in West was a lot of lot easier he's kind of scene together can ensure that old device when we are on market there's always have good quality and a same time as you mentioned we have a lot of things to invest on innovation to issue the consumer can get the best Essenes and young people like innovation they will actually play more tricks should I won't bring to them that's right absolutely well I mean we're not that old yet but we know that the new generation of consumers coming up 16 18 though the post Millennials yeah I mean all things in this device are going to really satisfy them so yeah really excited to see what you what kind of tricks you guys have coming up first in 2017 so yeah so beside this one at the last year December over 2016 we also introduced a new device the name is on a magic yes exactly in China market the other why is a AI based smartphone is really I think it's the first one in the worldwide we launched that device this is wise we cooperated with a lot of app company in China and share with their data data data source together and to to make a decision on the device to help a passion to keep them in a really AI health system either in the market and it's really a great success and we get a lot of really good feedback from the media's consumers I was really surprised only way don't actually came up they automatically came out of nowhere you know and all people on our team and in the audience we were like a river get a device you have to review this time so cool yeah and I know it'll probably take some time before it can come to the US but yes as I mentioned this device is by a call or cooperation with a lot of apps company is kind of big in the u.s. we are also trying to build that kind of similar ecosystem in the US but they still need a bit a long time as we just come to the US for one year so for this kind of a corporation was still need some time but definitely we're trying to bring this similar kind of work you I see in the US market use in the future yeah exciting you know what is a big thank you for spending time with me today in sac thank you thank you for both of my pleasure my pleasure great project for us to receive that I thanks so much thank you all right exaggerated authority reporting live here with Zach Shang the vp of honor USA reporting live here from CS 2017 signing off you