Gadgetory


All Cool Mind-blowing Gadgets You Love in One Place

Interview with Huawei Marketing Vice President Yang Shao

2015-02-04
first I want to say really welcome welcome to China and welcome to Folly and we are the new player in the smartphone area and I look at this device I saw no Holly so I think we have big way long way to go and I hope that today if you want anything from us I try my best to answer and also I want to also learn from you that maybe you can give us the suggestion how to move forward in future thank you I think a while why this is attractive is not because this is a very very small path it's because they can post be a pad and a phone that's the real usage most of people when they use is 70% of them still use them as a phone not only impact big wire that's why why we have another 1p what the pan talk pan so this is this is the most advantage of this and at the and in West Europe the consumers fear fear to use such big foam is a little weird so that's why we didn't learn to march in the in the West Europe markets but it is there quite worrying in China yeah and the feedback is that some very young person very likely to have this kind of if especially they are the heavy Internet user yeah we have the NPS NPS figure for every smartphone the net promoted skull it means that people like it like it and you like to recommendation to their friend and this is this is the top three smartphone we launched them last year the top why does that matter and this is a number three they find that the e-commerce is very fast and e-commerce needed speed and very flexibility the the traditional channel can easily to support like if you have something new you don't need to buy so many channel so many connection to the to the to the consumer the your own e-commerce channel and the third pod channel becomes can you can do this so that's why we start to have the owner Brad Forest that the owner Brad is is mainly focused and very how to say very interesting and and the new product this product may be not easy to accept by people in the first stage like this one this one was used on the brand in China it's starting quite well because the traditional channel fear they are not easy to accept this concept is good or not but but unlike Anna no this which picture they are flexible and people can choice so that's why because we have so many innovation and a new idea about the product and we think the owner Brandon Kara's to how to shorten the distance with consumer directly communicated directly it's there and directly feedback so that's what we position the owner Brad I think in the in the Europe market maybe France is our well first away on the brand market the the France the traditional channel is is either how to say is a very naughty day to to practice role and and we tried some ecommerce and e-commerce is really work well so for the father West year of the frenzy of the first priority for the Arabic on the ground and another country we wait can say it's at the US market US market I didn't know a lot of us all comes from us the the us previous we meet a big problem is that we are we are using the operator channel too much and a follow-up air channel it need to Ted use one year to make the test that make the preparation and and go to the market and our technology grow very fast if we keep some smartphone last year to the current market it's very hard to compete so that this year we were more push on the branding US market and make the total market time in the workshop and and more attractive pure Android phone we have this we have this analyzer and currently we fear that this is a this is not a concept not our strategy the strategies that we want to push our emotion you are an emotional we want to build the strong link between how we underwater happier and in the taxi that's that's not in current plan but I mean lighter maybe maybe we were try somewhere to use a pure I think for our you know when we when we enter this market currently we are the PDP company and and a lot of our partner say you need to enter the consumer power because we need you and you have optic opportunities so we move but when I move we find that there are so many barrier beyond ours the first barrier they say how is no brand no Graham and no brand the image so we try and try and find that I would say this is immaculate possible we tried to make the innovation for you next I've seen different for you I mean passports in for you and the second day that people say wow a the lack of the design design being a so you're falling the ugly from the survey little a smartphone ugliest monster and under then with our P series we change the image that have people think how has a good design and men's have also people all very good design and then people say how is a good night house full house a the the the premium dreaded impossible impossible far way we are peel the premium phone and if people use Huawei they were fear shy Shen or something so and and we try the in one by one phone and and they put more and more effort to innovation people know far away but the people not familiar with power so that means nothing the we need to really touch with them in every life case and and they really let people know what's what's the the innovation why we trying to bring to them and I believe year by year we will really be the very familiar and the loved brand followed for each country what's your budget you are so less than Samsung that's easy that's that can be an Istanbul but you are much less than HTC but less than LG how can you success and and I think is the real answer is that from the past to several years with fear the world is is really changing the word is really changed is that tempt the the real image is not kind of by by the money it's really experienced by the person and the person have so many channels it can really really share their experience if you make something normal it's very hard for them to share if you make something how they excellent they were like to share if you make the true difference they were lucky to share so we need to make something healthy we say make it possible when you to make something looks impossible possible maybe we are not doing there well now but we need to do it later step by step every product we need to if you remember however say the S&P was limited smartphone and ascent made to the biggest smartphone and ascent the t1 the most powerful smartphone and the ascend mate is the best luxury smartphone some stupid word we are using but it's really we want people know this is different we have a map about the strategy a strategy one way to show the growth ratio another way I need to show the current size like the smartphone the current size is a big but the growth we are not being very very high and under the verbal is like very small but the growth in fact so far we I think why why we need to amass more in the level is because we currently we are doing this this is something very very connected to the to the person this is a mall maybe this is the most used use the wearable for people even this is not a war somewhere but at people calculator every time and when we already done this we need to we need to build the the the link with Whistler wearable and make the make the total experience even better so indeed in the mobile Congress we were our start our aware above lunch and and we will show some interesting thinking of Hawaii and I think in the in the coming years will bring more and more mobile and make it you know synergy system for people as I mentioned when we started area we are analyzing what are we starting we say there are the hardware software under protection first advantage is connection we have the good understanding about antenna communication so that's why we sync the connection part we need to be the best nobody can be better than our it will others are better than power in this part we have no any reason and can be the best so that's why we derived in the chipset and chipset a unity is also very hard one but in the beginning time there are a lot of complain about this but I think last year is the training year with high silicon 925 people change their mind they fear that this is this is really fast and really power consumption is very good and and also they can bring the best speed with the Kecak because other spring has succeed but like let her tears so this helps in the in the first several years in either house they destroy the brand but now it's an absolute right yeah how am i doing chip said I really think cocoa means in the either in a very high technology and the background company but the the comparative have some thing about wall synergy because when we see battle to the phone and we team up with the chipset together I mean even in the initial stage of the team can can communicate to make it a perfectly match to each other like a post hardware is always the Petra's our Android because apple can use the hardware the software adapt much efficiently and and then and that's why I become Canon they need to lead you to negotiate with different vendor at the end abuse goes away not not very hard to be very close but another thing that we steer using the Wacom allowed if you look at forest phone there are a lot of smart phone we are using the cocoa the only thing that if they think is someone we need to bring the best connectivity to the world and and the we were fine with high circle it really someone can help us to do this another thing you can see if you before if accom launched some chipset in the same time a lot of Bandar launched this ship them so a lot of other is similar they are launches but the forestry is more more easier to choose a time to love you the smartphone market is a very very big at a very hot it looks like the the so many opportunity can have in this market but from our experience from our history we find this is a very very dangerous dangerous times big market it don't means the Manning survival big market it sometimes means a very small spiral many years before while we when we moved from 2g to 3G even networks are so many people is exciting for 3G is a big market big market and everybody's heavily invested and doing a lot of new thing and and everyone the market really consolidated would find a very few people alive Nokia Siemens moved together octet loose in the move together Motorola and not had disappeared so this is not means that the big market that we can we can be very nice of focus it still means that we need to more and more focus much much more focus that there any others so we need to we need to steer heavily invest in this market and I believe is the next maybe two year you will see some branded disappear and other and this brand already have very long history in this market but they were disappear because the competition will be much much harder than previous and and the for the father for the new area I think we should to try because we we are we are working based on the innovation but it can't be the way that we can we can less focus on of the current smartphone area
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.