Gadgetory

everyone in starts to lock you baby reporting live from android authority we're here at CES in Las Vegas 2015 and we're with a very special man the creator and brains behind the yotaphone to that we recently reviewed we're here with Vlad Martin off he's the CEO of yotaphone yota devices and I'm here to talk about the yotaphone too hello sir yes hello how are you today very good good so tell us about what it took to build the yotaphone tomb oh that's will be a long story i should say free we are free years old company startup and three years ago we was like very lack of knowledge about smartphone business we didn't have any supply chain and any partners component suppliers but we have a great idea and the passion to bring it to the tunic market so basically we start entertaining this idea with suppliers with investors and with different partners and slowly we managed to convince quite big guys like Qualcomm like ink and a few others to support us and start innovating together with us and providing us with certain critical components so it was not an easy task but we overcame this challenge and right now we have pretty good and pretty successful supply chain and the technological partnership with with the big brands leading technological companies so that was not easy but it was fun yeah well having had reviewed it we think that it's absolutely incredible piece of technology it's interesting to see you know you are dealing with something innovative when you have in your hands and you're touching an experience in and you have that aha you're like why didn't no one think of this before so you had the courage and I'm to go and have realized your ambitions for the vision so I have a couple of tough questions through you don't know mine so I Inc is a wonderful technology so power fishing you can do so much with it and the fact you made a touch capacitive is wonderful too would you ever consider the possibility of making a tablet with an ink display on the rear with we did assessment of the business case and realize that the most compelling value proposition for consumers will be if it's a smartphone or at least public because one of the key five unique user cases and value for consumers is the power consumptions and yota we call it your to energy where your phone yotaphone can last up to two days on a single charge and all basic smartphone functions available for consumer for the yotaphone user but with tablet where he's a big size screen and a lot of space for the battery the power consumption become less an issue so the value and opportunity to justify extra cost for the second display is getting class so that's why we decided to call to put on hold this project at this point of time but one more comment like people would prefer to have one device exactly instead of multiple devices and the only device which people carry with them ninety percent of the time it's a phone it's not like tablets is not eread that it's not something else so that's why I think we want to excel the yotaphone concept with a smartphone first and then to see where we can bring it keeping consumer in our mind is a the core fundamental kind of part of our business in our development so we want to solve specific consumer problems not just to launch the product for the sake of the product of course so in terms of your ambition and your dream your vision to create the other phone how close do you feel you are to creating the perfect device in your mind well it's definitely yotaphone to is a huge step a compared to your phone one because if you remember you're the fun one was a proof of concept was we mentioned like we manufacture limited number of units and we distributed only to early adopters who really wanted so basically the idea was to get feedback from those people what needs to be done with this concept so it will appeal to mass market yes to the mainstream consumers so we've got a lot of ideas one hundred and hundreds of ideas what needs to be done and we integrated and incorporated a lot of them into yotaphone too so the yotaphone tooth from our perspective is amazing a high quality product which we've always on display in unique features which is very user-friendly and intuitive for the mainstream consumers so from this perspective it's a great product of course there is always a way to improve but and we're going to add more and more applications more animal widget more and more different services and content always on display for example we close the partner we reach agreement with Twitter to develop a specific kind of social media dashboard for the ink display following this play smart because when people start thinking it's always on it doesn't consume much power or we can do this and that for people who like to use Twitter or like to use certain applications beyond that what would you like to see potentially on a urine phone three have you seen the new ink technology that they talked about a CS yeah we definitely tracking technology and many other low power consumption technologies of course we are thinking about improving the refresh rate and probably at certain point of time to add one more color but I think what is currently for this year the highest priority to bring more applications more content more services yeah to make always on display so valuable for consumers so there is no doubt this is this is really new way to interact with smartphone exactly this is revolutionary new way which is much better for consumers so that's how we keep focus and of course you know that we do have SDK yes but we gained we didn't push too much we hear the phone one because we were very cautious with what we do with your toe phone one because of proof of concept idea but now when we have a mass-market product you will see first of all next version of SDK and you will see that we invest more in creating ecosystem exactly of developers for always on display for your phone fantastic for the last two years I mean again we came up from Russia three years ago with this idea it was so difficult to change the mindset of the key suppliers of key industry players of consumers but only because the support of Android communities developers industry experts I mean bloggers the people like you and people who who are really interested to see innovation interruptive innovations which make user experience better more convenient only with you I mean with your support we make it we make it through we overcame quite a lot of challenges and right now will we are we have a tremendous positive reception yet of your two front two in 20 countries we start sales one month ago yeah in most of European countries in the Middle East in Hong Kong in Russia in Eastern Europe and so far the sales is amazing selling out yeah great and and I think again because the product is is great incredibly compelling and the substantial part of this result is of course your contribution your support and your ideas and the fact we finally convinced the big brands to work with us and support us in this challenging project in that regard I want to say let yotaphone know how they can make their products better why you would like to do with the ink display and I want to say a huge thank you you know thank you and thank you to all of you thank you it's my pleasure sir start slack away from Android is already reporting live from CS here with your phone to signing off guys