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Lenovo and Xiaomi Drop Out of the Top 5 Selling OEMs

2016-04-29
let's talk about the tectonic shifts that's happening in the world of smartphone manufacturers market research firm IDC has published its report for the first quarter of 2016 and the results are fascinating it reveals that a total of 335 million smartphones have been shipped globally so far this year up ever so slightly from 334 million handsets shipped last year the market is clearly showing signs of saturation and both Apple and Samsung have seen year-over-year decline in sales however the biggest change in the market is that Lenovo and Xiaomi two of last year's largest and fastest-growing manufacturers have dropped out of the top 5 largest global vendors the findings revealed that Lenovo and Xiaomi have been replaced in fourth and fifth positions by Chinese manufacturers Oppo and VEVO during the first quarter of 2016 Wow you see IDC research suggests that there are two major factors that may be behind the swing and one is that the Chinese economy is currently suffering people are just aren't buying as many flagship smartphones to date however the second reason may be that Chinese customers are still aspiring for higher-end products but the very top of the line products remain out of reach instead customers are looking for brands in the middle of the market which offer unique high-end features without the high end price while Lenovo and Xiaomi have seen their average selling prices fall below $200 rival companies such as Huawei and Oppo and vivo our pricing many of their products in the sub $250 category Ryan wreath of IDC research claims the following and I quote our assumption is that once first-time buyers get a taste of a life with a smartphone once it's time to buy a new device they look upstream a bit now keep in mind we're talking about going from a hundred and fifty dollars to two hundred fifty dollars on an unsubsidized device so in comparison to mature markets this is still a very low cost but for the majority of China this is pushing the means now this change at the top of the market may come as a big surprise to many of you Xiaomi has consistently been one of the fast growing manufacturers over the past couple years while lenovo's acquisition of Motorola has greatly increased the company's global presence that being said both brands either have or will have new smartphones on the way this year so it could look a little different come q1 2017 so is this the beginning of the end for the likes of Xiaomi and Lenovo let me know in the comments below I'll be reading them now you long-term viewers will know that I've interviewed scores of web developers also people from hacker schools and one of the biggest indications of success is having a portfolio that can demonstrate your worth and your skill set and our sponsor Full Sail University can help you build just that with the mobile development undergraduate degree you'll learn how to both create and distribute apps if you're ready to advance your development skills check out the mobile gaming graduate program if you're ready to compete in this rapidly growing industry visit Full Sail edu forward slash authority to learn more
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