Gadgetory

alright so I just got out of a panel that was called live 360 video and VR the immersive revolution essentially dealing with the fact that 360 videos of you think right now it's a revolution that's happening and virtual reality is going to allow for this incredible immersion to happen when it comes to live events and actually in the panel we ended up talking about what they'd rather ended up talking about current events as well about journalism and how 360 video could probably be used as a method to have people experience what is otherwise a maybe cataclysmic event or just some sort of really historical event that's happening right then in there so you feel like it kind of democratizes a lot of events that usually would come up at very exquisite I think it provides an augment the existing live streaming whether it's a sports ooh you're at the NBA we stream league the all-star game with with the NBA and things like that it creates a new perspective that rather than having the camera moonshot you actually have a shot that you're no courtside sitting there and you're able to look around and control your view it puts a whole new perspective on the game live stream the panel included a associate from riots a gem duong who does a lot of VR stuff after that you have Geoffrey Jacobs who was part of a lot of the productions at MTV that helped with red carpet vr 360 time deals especially for from live streaming in second screen situations and then miles McGovern who is with IM 360 which is a well-known of VR fold Platt a company that creates all of these experiences via VR and 360 videos now the interesting thing about 360 cameras as they are becoming more common especially with Samsung and LG bringing out there there are 360 cameras is the fact that these 360 cameras aren't necessarily ones that you could just start bringing everywhere with you you have to sort of think about how the immersive quality of 360 video is going to make the audience connect with your content ok guys the only way this works we're just another schmuck putting the cameras red carpet and just seeing what happens because that 180 degrees is boring 20 20 degrees in 20 degrees is blackjack and scaffolding you know those 30 degrees is someone you don't want to see the producer you'll want to see so then we're doing all this work for 75 degrees point so a lot of the time the content is going to have to change there was one example that was given during the Q&A that spoke about cirque du soleil actually changing the entire production so that they were doing everything in the round and that actually made a lot of sense because if you're going to have the three the VR goggles or even just the phone that you're using to be able to go around the various parts of the huge 360 frame then you all have to have content catered specifically to you or you're going to have a whole of pretty much nothing going on in one particular area it wouldn't really make sense if you had somebody just in front like this and then everything behind them had no had no purpose whatsoever Matthew you're directing the audience instead of you know putting a nice clinking thing going look here so you do this actor this actor it's kind of like the natural thing that you're going to be a part of told ya what I thought was really interesting was that these 360 cameras have been used for a lot of different occasions but it's only really now that we're seeing VR and 360 be used for live streaming events and in this case didn't in one case there was the NBA all-star game that was done just then maybe a couple of months ago or a month ago rather and there are a number of red carpet events that are being used for it also what Jeff in particular said being the MTV person was that what he thought was a successful VR experience is that if you're seeing something right in front of you we're able to turn around and see the reactions of the people that are in the audience that is a successful platform for VR what's the role of privacy of consent for 360 live events I think most of the events that we do you give up and give that up when you buy your ticket you know it's something that you consent to when you buy your ticket at a sporting event or a concert or something and you know we also have wasteful walking things out of doing things when it came to Myles McGovern's thoughts about the Aria was more on the technical side especially considering that all of these phones that we're using right now including Samsung and this version right here even though it doesn't use the actual phone screen for the VR platform is that the decoders for the for the actual videos for the actual 360 videos aren't necessarily catered to the high bandwidth to the actual high amount of data that's being used so the hurdle right now is being able to create this content and make it easy for all of the people who have phones like this to be able to actually digest it and then finally as might be one of the main points about VR right now one of the biggest hurdles is the fact that VR is not necessarily marketable it is marketable it is an incredible experience that you can tell people it's an incredible experience but they won't really buy into it until they actually try it you've seen that happen with me lon pretty much everybody at andrew authority that is put on in particular in HTC vive and that makes a lot of sense it's until you actually do get to experience it that you won't be able to buy into this new system so I just wanted to give you a quick reaction this is finally the first panel that I was able to attend when it comes to PR and 360 video and that's obviously going to be a focus for us here currently a tempered Authority for South by Southwest so I want you guys to stay tuned for that wise raised saw a couple of demos in a couple of different places especially from Samsung and one from HTC as they partnered up with McDonald's of all people and you will be able to see some of that over the next few days so make sure you tape to adhere to android authority because we are your source for all things South by Southwest