Gadgetory

this episode of Android today is brought to you by domain.com so Sony Mobile CEO claims and I quote we will never ever sell or exit from the current mobile business be curious what do you think true or not true now there was a time when Sony was the consumer electronics company on the planet they had the most power the most influence but when it comes to smartphones in 2015 not so much Sony does not even make the top 500 am listing for smartphone market share but an examining HTC's market share at just 3.8 in February 2015 even if Sony were to be number 6 on this list the percentage would arguably be trivial at best still Sony's main market is not in the US as evident by the lack of availability of the new Xperia z3 plus the company has decided to release it only on Verizon and a modified enhanced version of it no less other devices such as the experience M experience T experience II are nowhere to be seen leaving more price conscious consumers to gobble up other offerings by Huawei Motorola or LG Sony is arguably missing some huge potential here as its brand-name recognition would do wonders against mid to low end devices of similar offerings by quote lesser manufacturers but you may be thinking chase Sony probably does great smartphone sales in Japan no as a Japanese company you would think Sony will be doing well in its home country yet sales data from December of 2014 indicated that this wasn't the case either India now considered to be the new China as far as market potential goes has an absolutely stunning number of OEMs competing for a piece of the pie and as can be seen here Sony is clearly not one of the major ones now Sony Mobile CEO Hiroki to Toki spoke with Arabian business and he spoke with confidence about Sony's future does he know something we don't he said this will Sony bow out of the mobile industry the answer is essentially no more specifically to Toki explained that and I quote smartphones are completely connected to other devices also connected to people's lives deeply and the opportunity for diversification is huge we're heading into the internet-of-things era and have to produce a number of new categories in this world otherwise we could lose out on a very important business domain in that sense we will never sell or exit from the current mobile business he also did give us some clues about Sony's future when it comes to wearables and when it comes to smartwatches mr. to Toki explained that quote those types of devices and that side of the industry have become huge now we're trying to develop smart devices that are connected to the smartphone in the future there will be categories of products that will connect to the network connect machine to machine connect machine to humans and connect humans to humans that sort of connectivity will expand and we will try to develop even more categories in the future that's one major focus of Sony it's a big future strategy clearly I'm not the only one who's been reading the 22 immutable laws of marketing where it states that the best product does not win the product that is first in the users mind wins hence Sony should not try and compete with Samsung they should create their own category and be the first brand in that category yeah acknowledging the growing insurrection among rival OEMs the CEO explained that quote the smartphone device consists of a battery and a screen and chips these are the main parts of a smartphone and people can easily make them now but it is the user experience that is not the same even if the device is the same the user experience is different and this is a very important point people are not buying a smartphone because of the device and the way it looks they are buying it because of the experience you know what the whole user experience thing has been so overused it's hard to know what anyone means by it and he doesn't give us any other details about what that would mean for the end user so it sounds like a little bit of corporate jargon No so what begs the question what are these new categories that Sony could be creating personally I'm gunning for he Robles these tiny little things that go into your ears that are really discreet that you can make calls with listen to podcasts and audiobooks and all that kind of stuff and music of course that's kind of interesting what do you guys think what new categories would you like to see from Sony let me know in the comments below I'll be reading them all right so I'm gonna give two more days for our more recent t-shirt contest where I'm asking people to come up with a previously unknown or available dot-com domain name that somehow creatively inspires Joe Hindi to eat durian fruit that's all you got to do come up with that and prove the power of a.com why because no domain name extension tells your story with the same level of trust as a.com or.net domain name dot-com and dotnet domain name extensions and Jack credibility into your online presence and who doesn't want more credibility you can save 15% on domain name and web hosting when you use our coupon code Android at domain.com check out don't forget 15% off when you use our coupon code Android when you think domain names think domain.com thanks for watching Android army my name is Jase love to connect with you right here on Google+ and Twitter and I follow all your comments below don't want to forget about my brothers and Android who are working super hard to be your source for all things Android