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"User Experience" - Did Motorola Have It Right All Along?

2015-05-28
this episode of android weekly is brought to you by domain.com do you know what Motorola is like right now Motorola is a little bit like the pretty girl next door who says hey handsome boy when you're done with the flashy expensive cheerleader come on by next door and I'll give you more options now to intelligently make the argument I'm going to make today we need to define the nebulous term user experience now wiki calls it the overall experience of a person using a product such as a website or computer application especially in terms of how easy or pleasing it is to use in 2013 Motorola began down a very different path from its rivals with the original moto x foregoing the spec race in favor of focusing on user experience first and foremost that meant clean non bloated software that had a few meaningful additions but ultimately kept to a near stock look and feel it also meant more customization options so people could have their phones better express their own style here's the problem though although the strategy can work and it certainly has for Motorola most users don't go into a retail store saying hey I'm looking for a phone with a better user experience people tend to be motivated by more instinctual things like a thinner phone a sexier phone that cool fingerprint scanner but if you can finally get with the proverbial girl next door you end up being much more loyal in the long run and I think Motorola knew this when they aim to reinvent the budget space with the debut of the Moto G up until that point most handsets that were affordable sub two hundred fifty dollars were cheap garbage that made major concessions on hardware software and design the Moto G showed you you could still provide an excellent Android experience with reasonable solid specs and yet off right at a price tag that wouldn't break the bank for most consumers you see now that's a compelling pitch what can a six-hundred-dollar flagship phone do that the Moto G can't not a whole lot so now I know what you're thinking is this whole new emphasis on user experience actually making Motorola cheddar yes according to an earnings report released by parent company lenovo Motorola sold about 10 million smartphones during the same quarter last year now it doesn't specify which smartphones sold exactly though it is safe to say that moto G was probably responsible for most of those sales now it's even more impressive is that this is more than a hundred percent growth from the same quarter of 2013 so what can we expect from Motorola and other manufacturers for the rest of 2015 it seems that OMS are finally starting to get it user experience is king the two biggest examples are LG and Samsung for samsung the galaxy s6 was an opportunity to reinvent themselves giving users a more premium flagship and also providing the option of both curved and standard screen models with aesthetics being the biggest difference between the two even more important than the design Samsung worked hard to optimize its software surprising much of the world by ditching many of its own apps and services to provide the cleanest version of TouchWiz to date turning to the LG g4 you'll find leather and plastic covers and multiple colors making it easier for customers to choose the LG g4 that best represents their style you'll also find that LG chose the more modest snapdragon 808 over the 810 and worked with qualcomm to optimize this experience so it actually performs smoother than the 810 powered LG G flex 2 one shared aspect where both manufacturers improve the user experience was the camera both improving the software and hardware to ensure an optimal photo and video taking experience curiously enough that's one area in the user experience where Motorola has been less than impressive but let's just take a moment in key code on the rumors surrounding the Moto X 2015 the new spec rumors come by way of gadgets portal the specs claim will see a snapdragon 808 processor 4 gigabytes of ram a 5.2 inch qhd display a 5 megapixel front-facing camera and a 16 megapixel rear facing camera and a massive 3280 milliamp hour battery you see the bottom line is that phone manufacturers don't just want you to buy their phone they want you to buy their phone again and again and again over the next 10 years so my question to you is have the manufacturer earned that level of loyalty with you yet will you buy a samsung galaxy phone for the next 5-10 years I know I'm not there yet are you so a quick update on my brother and Android Hindi you see Joe didn't actually know that I used our own coupon code Android to buy the domain name don't be cute either fruit calm because I have faith that when you take a calm and the Android army oof magic can happen why because no domain name extension tells your story with the same level of trust as a dot-com or dotnet domain name dot com and.net domain name extensions and Jack credibility in to your online presence and who doesn't want more credibility 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