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What’s keeping Xiaomi from the US market?

2017-10-21
so what is keeping Xiaomi out of the US market well it's not their high quality affordable phones Xiaomi is a fun company its phones are great to play with their powerful innovative and for the most part pretty cheap our biggest problem with their phones is that we can't get them they're not easily available in the West Xiaomi is a Chinese first affair with precious few exceptions despite public comments about building a patent war chest in advance of the stateside launch in mid-2015 there's been no meaningful push into the American market but a curious thing happened with Xiaomi they made a big hoopla about launching into the United States and then they sort of stopped talking about it and then they sort of dismissed the question altogether so what happened and how did happen because we want high quality affordable phones well for starters patent wars happened you remember the patent war between Samsung and Apple and Samsung lost and had to pay Apple over a billion dollars in damages yeah so what our company's doing well they're building a patent war chest so that if so-and-so company sues the other company for patent infringement they will sue them back for patent infringement - it's like a 1980s nuclear war deterrent strategy don't sue us for patent wars because we're gonna sue you right back well back in CES 2017 then global VP Hugo Barra said quote we don't want to go anywhere near the half-hearted efforts to launch a brand in the US just to say we're in the US unquote Barra pointed to a brand building efforts in the United States such as the release and a set-top box at Google i/o 2016 less than a month later Barra left Xiaomi I'm not saying the two are related but it is sort of a non-answer answer now I know what some of you are thinking you think of Jase it's all about the carriers and Xiaomi knows that and they did make efforts about a week later after Barra left Xiaomi had a brand new supplier in the United States us mobile a t-mobile and VNO announced that they would be the first us-based Xiaomi phone provider then the next day on February 2nd the phones were pulled and it was announced that they were never on authorized dealer oops someone got fired you see one of the biggest obstacles that Xiaomi faces in entering the Western markets lies with its patents or rather the patents of other companies every aspect of making a smartphone has been legally secured in markets around the world Xiaomi has been working on growing its patent collection but the bulk of those patents reside in its home market of China any attempt to bring its products to Western markets would open up legal issues that would be both costly and take a lot of time think Apple versus Samsung in Europe to avoid this Xiaomi has been building up its patent portfolio through a number of deals over the past few years gray Beacom has a full breakdown of Xiaomi's patents the highlights of which include patent deals with Qualcomm Microsoft and Nokia building up its patent portfolio Xiaomi will avoid making legal complications in new markets now some of you may remember that Xiaomi said that they intended to go directly to the consumer and sell you their phones all you had to do was go on their website by their phone Bing but a boom but a Bing but its execution didn't work out so well you see you can go to this website right here and it allows you to browse a number of Xiaomi phones if you want to buy them you can but it redirects you to another site where you actually order the phone the phones themselves are sold unlocked without Google Play services yeah no Gmail no Google Play no none of that but you can buy the phone if you want neither website is owned or maintained by Xiaomi they're only set up to import the phones who here wants an Android phone without Google Play services right the established big boys like Apple and Samsung are gonna use their significant influence to Fort shammies efforts to make relationships with those carriers Apple and Samsung have a lot of influence with t-mobile with AT&T and all that right and it's also further complicated by the fact that the average phone user not people like you and me who watch youtube videos about an operating system know the average user goes and buys the phone that's recommended to them by the customer server agent at the carrier level right I mean or maybe they saw it in a commercial or something like that but they don't put a lot Intuit and Apple and Samsung like that and that's what Xiaomi is up against but it can't be all doom and gloom right I mean Xiaomi and Huawei also are delivering really good devices with great prices and you can't fort that forever eventually the consumer demand is going to be such that Xiaomi asked to succeed they have to find a way to find a crack in the wall and deliver to this massive market that buys lots of phones what do you think how should they do it what should they do they've been trying a lot let me know in the comments below or on Twitter verse now my audience is smart so smart that sometimes you're inspired by a business idea and then you try and get the name of that business in a domain name and your next perspective customer is searching your business name and they assume you have the dot-com and if you don't you're giving your business away to the one who does that's the power of a.com now why is that exactly well no domain name extension tells your story with the same degree of trust as a dot-com or dotnet domain name.com and dotnet domain name extensions and jet credibility and your online presence and who doesn't want to be credible and don't forget you get 15% off when you use our coupon code Android when you think domain names think domain.com
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