Gadgetory

well I'm sure you've heard by now that Amazon bought whole foods for 13.7 billion dollars but why why does it matter especially because that billion is billion with 80 whitey because that's a lot of tofurkey oh stop your moment it's Father's Day I had to put in a good bad dad joke now some of you must be thinking what is Amazon's endgame here I mean Whole Foods is just some overpriced hipster grocery store right we'll consider this in December of 2016 amazon officially opened its first brick-and-mortar store called Amazon go this store allows customers to walk in grab their food and go without any lines it does this by asking the Amazon Go app on the users phone to add items to their cart as they pick them up off the shelves in the store and uses computer vision to understand if those items were put back now the project has been delayed a couple of times but the company is currently testing the service in beta for local employees this service helps close the grocery store gap for many users and give those who want to just get in and get out real quick an opportunity to do so Amazon's acquisition of Whole Foods is just one more step to offering every food available on the market while Prime fresh and prime now cover a wide variety of available items Whole Foods is probably the one store that can close the gap in what is available to customers they offer a huge variety of items that you'll be hard-pressed to find anywhere else and owning the store will give them the ability to integrate Whole Foods offerings into both their delivery and brick-and-mortar services think about it Amazon wants to be able to sell you everything if you're in the u.s. they can do that in most places now they can sell you everything you could possibly need except for cars and hoses let me name it gadgets clothes books even food they've been doing that for some time but Whole Foods allows them to take this to a whole other level Amazon's acquisition of Whole Foods is absolutely monumental this purchase is the biggest one Amazon is made to date and it is clearly looking to become the one-stop shop for literally anything you might need in your daily life the company's success has been a slow climb but it is now quickly becoming the biggest retail store in the world it may have taken 14 years to actually become profitable but it is the trust that investors have and Jeff Bezos and the company which keeps this huge machine turning ok so I know some of you may be thinking chase okay I get it but why is it that Amazon didn't just build up Amazon go or Amazon fresh to become their own Whole Foods why do they have to spend 13 point something billion dollars to buy a Whole Foods well the answer is sometimes when you're as big as Amazon it's easier just to buy the asset than it is to spend all the time resources and stress to build one up yourself so my question to you is have you bought groceries online before have you done it through Amazon or perhaps another service would you buy Whole Foods products through Amazon and I'm assuming that Amazon will have not just premium high-end products from Whole Foods but they will have cheaper more reasonably priced - I mean the joke with Whole Foods is it takes your whole wallet in addition to Whole Foods so how many of you have done it will you do it what do you think let me know in the comments below or on Twitter verse you