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Xiaomi: Huge hit in India, but not everyone is happy!

2016-12-08
well from a market share perspective xiaomi is killing it in india to the tune of selling 500,000 devices in less than three days Wow but it turns out that from a customer service perspective all is not well you see if you're a numbers person Xiaomi is just slaying it in India last month the company announced it had sold more than five hundred thousand smartphones in less than three days later that month xiaomi CEO published a note on Xiaomi's india Facebook page announcing the company's latest milestone having sold 1 million smartphones in just 18 days as the online retailers in the country went on overdrive in the festive season you see our social media feed timelines are filled with rants against what are otherwise great devices but poor after sales support experienced non availability of spare parts and long wait times for getting devices serviced have hurt customer service experience and brand reputation in an informal poll we did on Twitter asking about issues with Xiaomi in India quote after sales service garnered over 40 percent of the votes so what does Xiaomi doing about it well they said this according to a Xiaomi spokesperson the company is transitioning the most critical parts of their after sales operations in-house aiming for a significant improvement in service as part of the transition Xiaomi is updating its process further to ensure the quick resolution of complaints and has already initiated a dedicated spare parts warehouse in Bangalore quote we believe this will result in a significant increase in customer satisfaction we have invested hundreds of millions of dollars in our India business and we have never been shy and acknowledging that a significant portion has been dedicated to after sales within two years of operation the company has more than a hundred service centres in the country of which 70 plus our exclusive service centers now another legitimate gripe that many Indians haves that Xiaomi doesn't deliver a variety of devices even devices that are very popular and generate a lot of buzz aren't actually available in India and that's a problem the Xiaomi spokesperson clarified that the company has a strategy of launch one flagship per year and this year it's me five and next year they will have another flagship phone the flagship phone market in India is still very small they said and then tend to keep flagship portfolios very tight in India but the availability issue isn't just limited to devices being launched in the country it's actually hard to get your hands on one after you decide to buy one Xiaomi entered the Indian market in July 2014 with a flash sale model with Flipkart and while the stocks sold out in just seconds and the company set out gloating press releases about it it became increasingly hard to actually buy a me phone because they just didn't have enough in stock there was a serious lack of availability now there are also some issues with the UI you see a lot of users aren't too happy with the company's proprietary Android customization it's a well thought out UI and packs a lot of neat utility features and advanced capabilities but the Android layer underneath isn't updated as quickly as users would like I think Xiaomi has an opportunity to be huge massive but they're really going to iron out these kinks what do you guys think what's your experience with Xiaomi devices let me know in the comments below
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