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Etymotic ER4 SR/XR and the new Music Pro

2017-05-01
hi everybody my name is al Aaron's and I work for ED emmonak research in Chicago I'm right now at the exponent show and I want to talk to you about a couple new products that we have coming out with a company probably the most interesting one we have here besides our new line of ER fours the XR and the SR is what we call a music Pro and we sell this a lot to musicians that are looking for additional hearing protection on stage so when you put these little buds in the first thing is you get a natural 25 DB of attenuation and they're what we call electronic hearing protection so as the music gets louder they give you an additional protection up to 15 decibels now there's a switch on the back when you flip the switch to the down position you get 9 DB of additional attenuation but the thing that's really nice is when the music stops it actually gives you soft sound enhancement so you can hear a lot better and it gives you up to five times your normal hearing enhancement so they kind of act like hearing aids if you will so we're going to be coming out with a new version of this in July basically a rechargeable version of it with a tap switch on the back so it's a lot easier to use and even this version here so we'll be introducing it at the NAMM show coming up in July so we hope to see you there and certainly keep keep looking at our automatic website at moto calm because we'll have some additional information as we get closer to the launch what's the price on this the price on these is $2.99 the new price is going to 349 for the rechargeable version leave on the original er4 back in the mid-90s and it's been very successful for us it's still the most accurate in your earphone you can get in the marketplace we have two versions of it one is what we call the SR the studio reference and we also have the XR which adds a little bit of a bass lift on the low end and we call that an extended response as with all of our products it's all about noise isolation so you get up to from 30 to 35 DB of noise isolation the sound is incredibly accurate and the SRS you're looking at 92% noise and sound accuracy each one of these products by the way is tested by our engineers so you get give or take one or one decibel between the left and right side for the most accurate sound you can get so we've increased the sensitivity on it we also have another feature that's very nice they're detachable cables now and it gives you different options for different cable configurations that were in development that are in development right now metal bodies on these and again the kind of sound accuracy that is really they used to when you buy an emotive type of product price of these are three hundred and forty nine dollars we're offering a show special over the next two weeks the $2.99 actually but yeah normally 349
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