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The iPhone XS Max Is Too Expensive

2018-09-12
hey guys this is Austin today Apple announced three brand new iPhones and they range from kind of expensive to very expensive - are you serious so the main announcement today was the iPhone 10s and yes even though it is spelled XS it is pronounced iPhone 10s because Apple likes confusing names although to be fair the S model has been around forever what you're getting here is a phone that is very very similar to the current iPhone 10 now besides a new gold color option the actual physical dimensions and the look of the phone are almost identical now there are some physical differences including the most durable glass ever on a smartphone because we've heard that one like every time anyone launches the phone and on top of that there's also going to be some slightly better water resistance it's now going to be IP 68 rated which basically means it can be underwater for slightly longer actually I think specifically IP IP 68 is 2 meters instead of one year right two meters thirty minutes not a massive difference other minor updates include a little bit more dynamic range with the display and better stereo separation with the speakers and one thing that a lot of people brought up during the keynote although I think they slightly misunderstood it was the 120 Hertz touch sensitivity now it's not going to be like the iPad pro a 120 Hertz display what is going to do is look for your actual touches 120 times a second surprising no one touch ID is nowhere to be found instead we do have a slightly tweaked version of face ID on the new phone now what you're getting here is going to be basically the same hardware of the old face ID but it does have a better algorithm as well as faster secure Enclave processing to be able to supposedly get you a little bit of a quicker scan of your face and to be a little bit more accurate when doing so one of the biggest upgrades is with the processor now I will absolutely give credit where credit is due Apple completely kills it when it comes to developing their own custom processors and the a12 Bionic is no exception so first of all this is going to be the very first chip shipping on a seven nanometer process so it is assumed that's going to be the TSMC process which means that not is this going to be cutting edge it's going to give you better performance better battery life all that kind of fun stuff but importantly it's going to allow them to put a lot of really high tech stuff on a single chip it's got six point nine billion transistors that might not really mean anything to you but that's a lot especially for phone now the general layout of the chip is very similar to the last generation we still do a six-course CPU design so two of those cores are going to be high-performance and they're going to be a little bit faster but most importantly more efficient and the for low-power cores that back them up are going to be about the same performance but consume it around 50% less power on top of that Apple is also introducing their new GPU so last year was the very first time that Apple had completely developed their own GPU in-house and now there's going to be a second generation version of that which supposedly again all these numbers are with a grain of salt going to be about 50% faster than the previous generation the specific part of the chip called the neural engine was introduced last year with the a11 Bionic and here on the a12 it is a lot faster previously it was able to do somewhere in the neighborhood of around 600 billion operations per second but now it can do almost an order of magnitude faster at five trillion Kimber wise the 10s does have a slightly updated sensor so the main wide-angle camera is quote slightly larger as far as sensor size goes now that is a good thing that's actually one of the main advantages of a lot of the Samsung Galaxy phones is that for a while they've actually had bigger sensors than pretty much anyone else in the smartphone space so having a little bit of a bigger sensor and hopefully a better glass cover it is a good thing now it's still going to be 12 megapixels and the telephoto camera from the sound of it actually hasn't been updated but with that a12 Bionic chip on board the processing is all going to be a lot better and there are some legitimately new features there one of the new features is smart HDR now HD air has been around on iPhones for quite a while and what traditionally will do is take multiple photos and then take a higher exposure low exposure and just merge it in to be able to get as much dynamic range as possible but smart HDR takes a page add the pixel twos playbook by taking individual frames in between the HDR shots speaking of other features that are brand new even though they've been on other Android phones for quite a while we have an updated portrait mode so right now if you take a portrait photo and say an iPhone 10 essentially what you see is what you get there's not really going to be any adjustment beyond being able to have the original photo and then the portrait version but with the 10s you can now adjust the level of simulated depth of field this is almost identical to what you were able to get on quite a few other phones in the past specifically the note 8 last year did a really good implementation of being able to really allow you to tweak how that portrait photo looks now I will say it completely admit that the iPhone does a really good job of sort of cutting people out of the background and I'm sure the tennis is going to be better but kind of bothers me when they're bragging about oh look this is revolutionary and brand-new when phones been doing this for years but I mean I guess it's bad that they caught up and continuing on the train if this should have happened a long time ago you now do have dual sim support on the 10s and the 10s max and yeah I'll get to the max in a second so the 10s is actually going to do it in a slightly different way as opposed to having to individual SIM cards instead you put a standard sim card in and you can also take advantage of an ECM which is cool if you're on one of the very few carriers around the world that actually supports this now point Li enough they actually kind of acknowledge this on stage and if you actually want to pick up the phone with dual SIM capability in China each tray of just supports two full-sized Sims so yeah actually no it's not full-size Sims it's the banana sense if you agree though if it actually fit the full-size send like the old-school what so the main difference here with the 10s max is just going to be that screen size so if you want a plus sized version of the iPhone 10 this is going to be your option now where this is not going to be a great option and one of my big problems with the phone besides the fact that it's a kind of boring update is the price these are expensive like really really expensive you may have caught a little video I did the other day talking about why I'm not a huge fan of the galaxy note 9 a big reason why I'm not excited about it is because I think the value proposition is kind of sketchy but when you take a look at the 10s and the Senna's max and it's a bit of a mess so to start with the iPhone 10s so again this is replacing the standard sized iPhone 10 it is going to be the same price $1,000 for the 64 gig version of the phone and 11 hundred and fifty dollars for the 256 gig version they don't actually sell a 128 anymore although they haven't done that for a couple years now if you really want to go all out you can't pick up the 512 gigabyte version of the iPhone 10s it's going to cost you thirteen hundred and fifty dollars 1350 and that's not even the max so if you step up to the iPhone 10's max I had $100 to all these prices it starts at eleven hundred ollars and I fully loaded iPhone 10's max is going to cost you fourteen hundred and fifty dollars look okay I get that more expensive phones are becoming common but I feel like just over a year ago the most expensive phone you get was maybe a thousand dollars and that's if you load up all the storage and go completely crazy but now we've got a mainstream flagship that's costing you nearly a thousand five dollars excluding special edition phones which are encrusted with like diamonds or something the iPhone 10's is even in the base bottle is going to be the most expensive flagship that you can buy in 2018 and man I hope it keeps that title for a while because the days of thousand-dollar flagships only lasted for so long and now we're spending eleven twelve fourteen hundred dollars on them okay to put this in perspective you could buy an entire poco phone f1 for less than the price of just upgrading your storage on the iPhone 10 s it's 300 T dollars to go from the base to 512 that's so I'm gonna stop getting fired up about this for one second because there actually is one more iPhone to talk about the iPhone 10 R because that's a name I guess what does they are stand for doesn't say anything about it rain iPhone 10 really cool the 10 are actually slots in size between the 10 s and the 10 R so it's rockin a 6.1 inch display which unfortunately has a very low resolution of 1792 by 828 or somewhere in the neighborhood of like 80% of a 1080p display now I think the reason they did this is because it is going to be that same pixel density as the standard iPhone 8 it's going to be a lot cheaper because they've gone from an OLED panel to an LCD but the screen is probably going to be fine that's just not a very high resolution for a 6-inch display one of the disadvantages of using an LCD display on top of the fact that's not going to be as sharp or have the same kind of contrast is that it looks like the iPhone 10 R might have a slightly larger bezel of course it does have the same notch it does have the same face ID system but from the pictures it's kind of hard to tell I really get my hands on a 10 R to be able to see exactly how much bigger that bezel is it doesn't look massive to be fair but it does look a little bit bigger than on the 10s so in order you can get it in white black blue coral yellow and Project red and I've got to say that the yellow actually kind of has my name on it so I appreciate that they're doing some different colors besides a slight downgrade in the IP rating it's going to be IP 67 as opposed to 68 on the iPhone 10s the rest of the hardware is going to be very similar you're going to be getting that same Apple a12 Bionic chip and you're going to be getting the same main camera so you don't get the telephoto option of the 10s and the 10s max but you are going to be getting that same main wide-angle camera with the upgraded sensor and on top of that you are going to getting portrait mode on a single camera so we've seen this on the pixel to an absolutely blew away almost all portrait modes even as a single camera last year so it makes sense that Apple is going to be able to include this and the 10 are the main thing going for the 10 are is price so as opposed to starting at $1000 like the iPhone 10 and the 10s is going to start at 703 bucks pretty much exactly what the iPhone 8 did before on top of that we didn't see any updates for any of the other iPhones most specifically the iPhone se I would have really liked to see an updated version of the iPhone se it's because now these smallest iPhone that you can buy that's actually updated with the 2018 specs is going to have a 5.8 inch display if you want a smaller phone well buy something old because Apple's not gonna hook you up with anything else besides that so I'm very curious what do you guys think about the iPhone 10s 10s match and 10 are as always we'll definitely be getting them in the office for a full video very soon the 10s actually is going to be coming out next week but let me know meanwhile I'm just going to go be an Apple sheep or whatever it is that I'm supposed to be today
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