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Why is this cooler $280?!

2018-12-02
you know it's pretty excited when I first saw this cooler at Computex this year I thought ASOS is big debut into the liquid ayoh market sounds promising why not and then I got the sample a couple days ago took a first glance and went yeah this is actually looking pretty good then I saw the price tag and went woah woah pump the brakes compadre that's a lot of spend Oh for your CPU friendo because it's two hundred and eighty US dollars this thing needs to absolutely crush the competition in every sense of the word and after putting it through its paces I can confidently say it does not no it doesn't the thermal take a 500 aluminum TG mid-tower features a sleek aluminum front panel and two four millimeter tempered glass panels for breathtaking views enjoy 420 and 360 rad support at the front and top respectively and breeze through installation with the dismantle of all modular design step up your case game with the a500 aluminum TG and click on the link below for more info so this is the asus rog region 360 millimetre liquid AI oh and for all intents and purposes it is an ASA tech cooler it's an ASA tech pump tubes radiator ASA tech layered on top of that we have three premium noctua IPPC industrial grade 2000rpm pwm fans and some cool design choices and features that have been integrated into the waterblock by asus now starting with the radiator and fans I probably like this part of the AIO the most from a hardware perspective the fans are not to us they're super high quality and we'll talk about performance in just a bit but they're all blacked out they've got rubber corners on them to reduce the noise and vibration and the sleeves for the most part are sleeved in black with again those four pin pwm connectors the radiator is on the thin side at 27 millimeters thick but that's usually what you get with these three hundred and sixty millimeter a i/os and you've also got a fairly dense looking fins fact you get thirty eight millimeters of sleeve tubing which doesn't kink very easily that's a plus the gauge is on the thinner side so kind of what you would find with an NZXT crack and cooler for example really doesn't affect performance at all it's just a cosmetic thing now this being a fairly basic ASA tech cooler at its core you do have fixed hoses to the water block and radiator so you do not have an expandable loop here you can't add a GPU water block down the line you can't add more radiators you can't even refill or top off your fluids should it get low in the future and for the price I would have liked to see that as a feature you do get a sizable lot of cables coming off your water block including SATA power USB 2.0 to connect this to your motherboard so you can enable RGB lighting control and some other things we'll talk about in a moment there's a trio of 4 pin PWM connectors for your fans and one 4 pin PWM connector for your pump installation of the waterblock is super quick and easy its standard asa tech stuff i'm sure a lot of you guys are already familiar with how that works it did come pre-installed with an Intel bracket so I guess that saves you some time if you're going Intel and will cost you some time if you're going AMD on the front of the waterblock we have sort of a two-tone design here with some brushed aluminum and this highly reflective kind of plasticky glossy finish and I'm not a huge fan of this it looks great when you first take it out of the box but you quickly realize that it micro scratches very easily even taking a microfiber cloth to it was just scratching it up left and right so I don't know again for the price I was expecting slightly higher materials especially on the face of the water block that's going to be seen the most but the unit powered on you can see the customisable addressable RGB strip and the 1.7 seven-inch full-color OLED display which can be used for a variety of things like displaying your own custom pictures or graphics or even your systems diagnostics like CPU temperature voltage clock speed and so forth you can pretty much select from a variety of data and it'll cycle through them unfortunately you can't choose the speed at which it cycles so that's kind of a bummer additionally you can put a custom message on the OLED but it doesn't let you change the font type or the size so if you just wanted to write like one or two words and fill up the screen you can't it's just a tiny little piece of text and you can hardly see it now I was able to add my own still image and that was pretty cool definitely adds a unique element but for whatever reason an animated gif just wasn't working it wouldn't take the the ROG logo would just stay there and stare at me awkwardly I made sure it was the right size resolution and all that and it still would not take so that kind of sucked the RGB is fine it looks great you can turn it off if you want a bunch of different effects whoop-dee-doo so I don't know man I knew the OLED thing was super gimmicky going into this but I thought it would be cooler than it really was you know I mean I couldn't customize text I couldn't upload an animated gif so the whole thing just kind of left me disappointed over what I thought was going to be one of the cooler features of this product but what can you do now this whole section is actually removable shroud so I can pop it off just held in place by two magnets stays on just fine it's fairly lightweight because it's mostly made of plastic and there's a naked view of the OLED screen there but within this plastic housing at the bottom there's actually a sixty millimeter fan that fires air downward out of these three openings and that's supposed to cool down your vrm and your MDOT to drive assuming that you have an MDOT to slot and your CPU socket on the bright side the fan is super quiet and I could hardly even tell that it was on I had to really put my ear super close to it and even then I really just had to look at the blades to ensure that it was actually spinning so that's good it's quiet the downside is is that it didn't really seem to help our vrm temperatures very much now granted I didn't go like full gamers Nexus with testing and stuff but I didn't really see a huge difference in vrm temperatures coming from this cooler to a fractal design as 36 which is also a 360 millimetre liquid AO with a similar radiator to this one I think it's 30 millimeters just three millimeters thicker than this but yeah it didn't seem to make a huge difference maybe a degree or two here and there on some of the temp sensors but wait it gets even more underwhelming folks because when it came to cooling our 99 hundred K this two hundred and eighty dollar ryojun cooler performed equally to our one hundred and fifteen dollar fractal design s 36 both of them hit 74 C under load after 15 minutes in GTA 5 at 1440p both of them were averaging anywhere from 55 to 65 degrees Celsius during my gameplay that 74 C was just a peak exactly the same it is also an ASA tech cooler the fans are not knocked - as they're the fractals own in-house fans but they were just fine just as effective and virtually just as quiet here's a sound test this cooler is twice as expensive as the other one why why is it twice as expensive I don't understand it doesn't make any sense what are you paying for are you paying for the lousy oled screen or the the 60 millimeter fan that doesn't seem to be doing anything no no you're not you know you're paying for this this right here ROG and this this is well republic of gamers and noctua these are premium brands that sell for premium prices and even though not everyone will pay these extreme prices for such things there's enough people who do and that's enough for Asus to make a product featuring these brands and selling it for an extremely high price the only way you could sell an arrow for $280 is you can't you you just you just can't this is definitely a rocky start for Asus into the liquid aerial market if it weren't for the price to be fine but coming out with these numbers man I am rooting for you I hope the next iteration of these products is affordable and that you've worked out some of the kinks that we talked about today haha hos pun nailed it all right guys that's gonna do it for me toss a look on this video if you enjoyed it and get subscribed for more tech stuff coming at you really soon have a good one I'll see you guys in the next video
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