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20 years of Alienware: The future of gaming

2016-06-10
so Alienware passes its 20th birthday obviously we're looking to the future the future of PC gaming right now it seems to be very rearm based at least that's pushing people to look at high-end hardware that maybe they wouldn't have before how do you educate people about what VR needs how do you deal with what we call VR sticker shock where you realize that you need you know a desktop GPU and and all these components that maybe you didn't think you needed for this yeah you know yards are really exciting time for us and I mean it was very well prepared for VR because a lot of the challenges that VR introduces like the setup of VR the technology needs a VR we've been solving those problems for PC gamers for twenty years now that slum so and and VR today most of the experiences are games Tomoe to a large extent right and it's around solving immersion it's around making it easier for folks to get in to the VR to get it set up correctly and then if something goes wrong for them to be supported properly as well is is breaking VR out of sort of the the 1% a question of getting new gear that works with sort of more mainstream components or is it a question of getting the higher-end components down into smaller more portable and less expensive and more mainstream systems it's everything it's everything you look at the history of Alienware right and it started with these big bulky amazing products that are behind you and we still have products like that today that serve a certain need and they offer a certain benefit but what's really helped propel the business and the industry in general is how we've taken the performance of those types of products and we've made them practical for folks everywhere in their life whether it be in their living room whether it be in school or work whether it be as a desktop replacement that they can take over to a friend's house whether it be strapped to their back so they can have a fully mobile VR experience so we've actually partnered with a company in Australia zero latency VR where they've done exactly that they put an ad in we're alpha with the dk2 and a battery pack and a vest and they run around a warehouse and they play a first-person shooter game all against each other in VR I'm very confident VR is not going to follow in the tracks of 3d the immersion factor of VR unrivaled right now and the the most telling thing for me that the most sunny moment that gives me confidence in VRS future is when you take somebody who's never experienced VR and they experience it and you see their reaction and their amazement from it and the genuineness of that the authenticity of it that those things are are very telling of an opportunity of this all I can tell you with confidence is we have never let off the gas pedal when it comes to innovation Alex and Nelson instilled this in the company from day one they prove to us their commitment by taking the profits of the company and reinvesting it into product development into invention and into innovation and you've seen us whether we were private and an independent company whether we were acquired by DOE and a public company now we're acquired by Dell and a private company again you've seen that commitment over and over and over again with the focus on PC gamers and we've never wavered from that commitment now we have a focus on PC gamers and VR users and in a lot of ways they're similar but there are some discreet differences between them and you can bet and count on us doing the same in the future I think that once a PC gamer adopts the VR and AR you know they're gonna be the ones influencing other people yeah once one guy in the block has it and has everybody over just tell three more absolutely absolutely are we in a golden age of PC gaming right now and is that surprising after all the ups and downs over the years I thought PC GigE was dead I know right xbox came out PC gaming has proven time and time again that it can withstand a lot of pressures and threats and a lot of it I believe is attributed to because of the openness of the platform and the opportunity for innovation and we've seen the waves now in our 20 year history as although we've all seen it right but it's remained consistent what are you playing right now what's what's got your attention no you first you go first man you know I'm an old guy so I'm I'm still is the same game or two at a time although I can fit in I'm I'm an MMO guy you know I've been for a long time and I'm still playing Lord of the Rings Online and Star Wars like wow if you do the fake Star Wars Galaxies no that's impossible that was done well my Alex by the way my steam profile speaks for itself and hours played city skyline I'm still playing it girl SimCity was a disappointment for me so I went to City skyline I loved it paradox has done a great job with that game and then I have a four year old and a six year old so we play a lot of broforce speedrunners on the Alpha actually on our on our TV and then yesterday I got a 2001 cocktail arcade machine and my kids went crazy over it I've never received so many hugs and high-fives in my life so yesterday we were playing pac-man Galaga centipede Frogger all of those games so I actually had pictures on my phone of them playing himself that's where I'm at right awesome yeah very limited time on sky that's it no that's I've actually been waiting for this for some time and really because I'm such a simulator guy I've been waiting for VR to come I've been you know just I can't wait in fact I was thinking about buying one of those CSX chairs you know or to do the racing stuff you know but no one said the two games I'm still playing fallout 4 and division yeah all right cool thank you so much for joining us in its gradual agent on 20 years of alien well thank you
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