Gadgetory

snapchat is going public its parent company called snap has filed for IPO when a company decides to go public they file a document called an s-1 that describes the company to potential investors snaps been pretty private in the past so here's what we know now snapchat has 158 million daily active users that's more than Twitter according to reports and then there's this quote when we were just getting started many people didn't understand what snapchat was and said it was just for sexting round of applause for snap forgetting the word sexting in an official filing iOS is way more popular than Android the majority of snapchatters are on iphone so developing for Apple devices has come first spectacles have not generated significant revenue they are one hundred and thirty dollar sunglasses with a camera that take ten second videos for snapchat the marketing strategy was to make it hard to buy a pair with special vending machines popping up at random locations across the u.s. a physical pop-up store in New York had people camping out for hours just to get a pair snap might be working on future products that are regulated as medical devices by the FDA snap contact lenses anyone and the big one the company hasn't turned a profit it's not unusual for tech companies to file for IPO while in the red and that definitely hasn't stopped success stories before make sure to snap up all the latest tech news at cnet.com