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AT&T debuts DirectTV Now live-streaming service (CNET News)

2016-11-28
this is all the content consumers want you've heard a lot about skinny and a lot of different things but the challenge with skinny bundles is your skinny is different than my skinny which is different than someone else's skinny this is an incredibly robust premium content full of rich content from each of these providers the only one missing from this is CBS and Showtime which we're working through actively there's no annual contract there's no cable box there's no waiting for an installer to come between certain hours we're having to take time off work there's no credit check you can cancel anytime not only can you cancel but because it's app based you could you can move up and down in between packages within the app itself from the names of the package we took a completely different approach it's not a gold silver platinum this audience we've got to speak to completely different we created live a little just drag go big and you got to have it all and the price points you see here or everyday prices everyday simple pricing this is not promotional this doesn't roll off what you see is what you get and the channel count isn't stocked full of music titles or public interest this is paid premium content from a few slides back if this doesn't have 4k this is limited to two streams right this doesn't have the premium sports but for a segment of audience this is a very compelling value proposition to be able to get two streams all that content and hopefully you'll see in the demo wrapped up in a very data-driven personalized fashion out of the gate we're gonna offer Argo package over a hundred channels for $35 and anyone who comes in during this introductory price will be grandfathered as long as they're a customer and stay out what I want to show you is if you hit menu or the up you can get quick guides and soon to watch the settings so if you swipe up what you're going to get is this curated option you can look at your home there's usually this sister this first group of stuff is stuff that you've recently watched or things that you have listed as your favorite I'm going to show you how easy that is I think what what I want you to take away from here is this is a doing experience that is really taking television the next level because it doesn't stick you right into a linear guides Christian it takes you one of the things that matter most so if I was just watching this as us or speechless or kingdom or maybe as I scrolled some of my other favorite stations this is telling me everything that's on live right this moment these are not bought assets for a later time these are live assets into right now but you can flip through these channels pretty quickly in live assets what and we've got gala vision and Univision Golf Channel but what you can do is you can set your favorites right so that first role would be everything that you're most interested in and all devices are welcome you'll see downstairs whether it's Apple devices phones tablets Android devices all your favorite browsers all the major streaming devices Apple Amazon fire TV chromecast Roku will follow in the next two to four weeks but the other three will be at launch we're also working with Apple that across all of our retail stores if you pre buy the first three months of directing it out we'll give you an Apple TV product and in the store they'll be able to walk out with that Apple TV product so we're incredibly excited about that also because it's a voice enable it's a great experience same goes with fire TV sticks if you want to pre buy your first month you get an apple fire TV stick as well as the Alexa voice remote include it for free if you pre buy your first month HBO you can add it for five dollars I somebody thought it was a second there should be a one here but for five bucks the full HBO portfolio all of the vaad content all of the on-demand content will be available from season one you can add Cinemax for five dollars on top of the price points that I shared when this is all this coming in 36 hours everything but the last two pieces Taylor will be in a few weeks and Reese is going to be early next year everything else I said prior to that is coming to market in the next 36 hours
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