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Adventures in Tech - Galaxy S5: How Samsung built its Galactic Empire

2014-02-25
the Galaxy s5 is here at last the crowning glory of Samsung's vast array of Galaxy devices in this special episode of adventures in tech we explore how Samsung forged its galactic gadgets Empire as the galaxy s5 becomes official Samsung is the biggest smartphone maker in the world in 2013 it was estimated to have shipped 320 million of the blighters the most ever sold by any company in a single year the galaxy brand has become a tech superpower but thinking back to Samsung's first Android phone that didn't seem like a likely outcome the Samsung Galaxy had an AMOLED screen and a decent camera but it was a long way behind HTC's hero or the iPhone 3GS in short it was the kind of phone we expected from a company best known for blu-ray players and laptops Samsung surprised us though following its first effort with the galaxy s and then the stunning s2 in 2011 these high-end marvels focus strongly on cutting-edge hardware and shot Samsung to the front of the smartphone race the Galaxy S and s2 was so exciting but in retrospect perhaps our attention should have been on samsung's less fancy phones alongside the s2 came four basic Android Mobile's that were tough to tell apart more followed including new tablets and as 2011 war on Samsung overwhelmed the markets with a deluge of devices it seemed a little over-the-top but then it clicked Samsung had made sure that no matter where you were in the world or how much cash you had to spend there was a galaxy gadget for you it did raise questions though about how exactly Samsung comes up with new phones 5:23 is the size on the screen but what is the clock speed to gigahertz and we'll call it the samsung galaxy legs s Samsung got creative some experiments like the projector packing Galaxy Beam didn't take off others did though such as the massive stylus wielding Galaxy Note which at 1 million sales in just two months this manic production of almost any gadget imaginable is the core of the galaxy philosophy by building so many different devices Samsung spreads the risk compared this strategy with that of Apple which only makes a few things a year so can't afford any missteps by the end of 2011 Samsung had overtaken Apple as the world's largest smartphone maker over the next few years even more stars to its galaxy including boundary-pushing high-end hardware variants on existing products new types of device entirely and of course more budget phones today there are so many Galaxy devices that animating them all has killed my video producer yes I need a new one because it's all just someone quickly alright Oh see if you've got one in blue because it will match my eyes Samsung's rise to power wasn't without casualties leaving the once-proud HTC struggling for cash and also pummeling Nokia which before Samsung used to be the king of cheaper Mobile's as the galaxy s5 becomes official Samsung couldn't be in a stronger position the s5 plays it safe in many respects with a similar design and a screen that's only slightly bigger than that of the s4 but there's a hint of Samsung's quirky typical Flair with the heart rate monitor strapped to the back some people will love the s5 others are bound to call it underwhelming for what the galaxy story teaches us is that it's the bigger picture that counts the s5 will steal the headlines but it's the sheer size of the galaxy Empire that gives Samsung its strength making it tough for would-be rivals to find a foothold Samsung needs to take care though if its flagship phones aren't popular it could run out of cash to spend on its legions of other devices its galaxy here to stay or our samsung's fortunes about to change and what do you think of the s5 let me know and check back next time for another adventure in tech
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