Gadgetory

hello and welcome to adventures in tech coming up how the galaxy s3 turns Samsung from imitator to innovator Samsung used to have a bad rep for copying Apple but today it's making more bizarre original tech than anyone else out there that changes best represented by the Galaxy s3 but to understand the transformation you have to go back to a time when Samsung had less to be proud of spring 2011 and Samsung was two phones into its Galaxy S series which aimed to capitalise on the smartphone boom that Apple's iPhone had triggered for Apple however the Android powered Galaxy devices were a little too similar it wasn't long before Apple brought down a reign of legal fire upon Samsung Steve Jobs and pals accused the company of slavishly copying the iPhone and iPad pointing to similarities in design icons and even packaging CNET's has advised me to have a lawyer present for this next bit but let's be honest Apple had a point these phones were blatant claimed with the patent war ballooning into a global conflict Samsung was under pressure to prove that it had some ideas of its own with the Galaxy s3 in May 2012 it did just that the s3 was different to smartphones we'd seen before with a glossy oval style and a screen so big it could tear your palms in half Samsung's design choices made that big screen work Apple was all about steel and glass while HTC had traditionally gone for an industrial weighty feel samsung's choice was plastic and lots of it the oil-based construction of the galaxy s3 meant it was very thin and light and just didn't feel as massive as it was the final ingredient was something that's come to define Samsung crazy software s beam s planner s voice s memo smart stay social tag smart alert best photo all share play pop up play direct call the galaxy s3 crammed in all these bizarre apps that are so weird you'd have to be the kind of person who eats breakfast with their toaster to use them all you know I've never loved you that wealth of crazy features has become a Samsung hallmark and proved that in the s3 Samsung had finally found its own groove and we loved it Samsung sold 20 million s threes in the first 100 days and by nine months had shipped 50 million despite production problems with one color option which samsung said featured a newly invented kind of blue now I've never invented a new color all sold 50 million phones but I imagine it's a real confidence booster and if you look at what Samsung has built since that self-assuredness shines through there's the gigantic Galaxy Note and Galaxy mega or bizarre experimental gadgets like the curved Galaxy round the galaxy s4 zoom or the galaxy gear SmartWatch samsung's gadgets have become increasingly diverse but they have a common ancestor in the galaxy s3 with a eccentric apps and just the right amount of crazy you have to wonder whether Apple made a big mistake in attacking Samsung in the first place apart from drawing loads more attention to its smartphones perhaps that legal assault encouraged Samsung to release something significantly different history will remember the s3 as the phone that saw Samsung turn from imitator to innovator do you have fond memories of the s3 and what do you think of Samsung today let me know and check back next time for another adventure in tech you