Gadgetory

just a few short years ago beats was a single pair of headphones today it's a music Empire that Apple paid three billion dollars to be part of here's how beats took control of the tech world among Tech fans beats is infamous audiophiles argue these colorful cans are overpriced or offer subpar sound quality and yet the brand has grown to be a major part of the technology world beats has achieved this by making extremely smart moves throughout its history right back to the company's formal creation in 2008 Beach began as a joint venture between rapper and producer dr. Dre and Interscope Records co-founder Jimmy Iovine and audio firm monster cable beats first masterstroke was brilliant marketing Jimmy and Dre didn't waste time talking about frequency response or impedance but leaned on Interscope roster to get Beats product onto famous ears and into music videos also creating artists branded Beats variants Tom my fans out there thank you so much and go get the just beat you might think this was cheating but what beats did was spot a gap in the market products for people who would never have considered spending $300 on headphones plus it gave me the courage to launch my own line of endorsed technology beach was a hit and it wasn't long before rival started churning out similar products by this point however the company was already one step ahead beats next move was to expand beyond headphones something that began in earnest as early as October 2009 an HP tie-up zorb Beats Audio arrived on consumer laptops later in August 2011 HTC sought to benefit from beats booming popularity paying 300 million dollars for a majority stake in the company and the rights to put Beats Audio into smartphones a year later Dre and Iovine bought half of HTC stake back ditched monster and boosted its fame levels by handing out headphones to athletes at the London Olympics despite not being an official sponsor prompting stern words from organisers of course knowing they've been forbidden just made beach scene even cooler some people are just born to break the rules over Christmas 2012 nearly 70% of all premium headphones sold in the US would be branded while the headphone market itself grew into a 2.4 billion dollar industry underpinning beats success with the fact that it was wildly trendy but by the nature trends don't last beats final masterstroke was putting the tech in place to keep the business moving forward even once the novelty has worn off in 2012 beats bought music streaming service MOG while quietly working on a project called dayz that promised improved music discovery algorithms Morgan Daisy came together in feats music launched in January 2014 and this service is thought to be a big part of what attracted Apple which confirmed in May it has paid three billion dollars for Beats following weeks of speculation with the Apple sale beats as effectively one in just a few years spinning that single pair of headphones into a music Empire that's both vast and hugely financially rewarding the story is essentially one of capitalism firing on all cylinders but if there's something that beats has brought to the world of tech maybe it's the realization that music isn't just about audio reproduction it's a cultural thing tied to fashion showboating and sharing beats capitalized on that idea and to the victor go the spoils what do you think of Beats do you love them or hate them let me know and check back next time for another adventure in tech