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Adventures in Tech - Nexus 7: How Google took on the iPad

2014-06-02
the Nexus 7 was at the time the best Android tablet ever built and helped Google's OS fight back against the might of the iPad now adventures in tech explains how Google's first tablet got it right the iPad wasn't the first tablets but it was the first tablet people actually wanted to buy launched in 2010 off the back of the successful iPhone Apple sold three million in less than three months there was golden then their tablets and everybody wanted a piece soon we were treated to a barrage of iPad rivals trouble was they were all terrible the high profile failure of HP's webOS touchpad and BlackBerry's playbook left Android as the only platform with a shot at taking on Apple to Google's dismay however what was unleashed was a veritable flood of Android tablets many of which were too expensive or hobbled by unrefined software the sheer number of these would-be iPads was staggering presumably they all ended up in some landfill in the desert for future archaeologists to find and use to make assumptions on how we live the dig taught as much about life in the primitive 21st century experts now believe the find was intended as an offering to a great and terrible God known only as there was one good Android tablet out there Amazon's 2011 Kindle Fire was smaller than many of its rivals he was also very cheap the problem was it used a heavily modified version of Android that didn't have Google Play so it wasn't any use to Google the search giant realized that if it wanted a proper Android tablet done right it would have to do it itself Google enlisted Taiwanese tech giant Asus to build the Nexus 7 giving the firm just a few months to get the device completely ready asus is chairman Johnny she has said the process was like torture for its engineers and sort of work has moved closer to Google for a 24 hour development cycle the work was worth it the Nexus 7's crowning glory was a 7 inch 1280 by 800 pixel display while beneath the surface HMDA quad-core processor a fresh version of raw Android made Google's tablet uncluttered and easy to use but in Google Play front-and-center Google had realized that when it came to tablets we cared about apps movies and games and less about hardware of course we also care deeply about cold hard cash Google made the Nexus 7 very cheap knowing it would make money when people started downloading things and they're getting Android gadgets into people's homes would lead to more cash in the long run it was also a chance to give Android tablet app development a shot in the arm it was compact it was powerful and aggressively priced if the iPad was a lumbering Tyrannosaurus the Nexus 7 was the Velociraptor smaller but just as lethal oh cool a Nexus 7 the Nexus 7 went on sale on the 13th of July 2012 met with critical acclaim including a CNET editor's choice award is sold out in many shops by the end of the year the Nexus 7 was estimated to have sold 4.6 million units nowhere near Apple's iPad sales but certainly respectable the Nexus 7 had managed something more important than sales figures though for the first time Android was making its mark in the world of tablets and this time it was Apple that had to react the iPad Mini was a clear sign that for the first time Apple had spotted a threat to its tablet dominance the success of the Nexus 7 also upset Microsoft which was just months from launching Windows 8 and its larger surface tablet the Nexus 7 showed what an Android tablet should be and since its arrival has inspired many imitators Apple still rules the world of tablets but thanks to the Nexus 7 it's clear that the playing field is now much more level what would you want from a new Nexus 7 and who's better at tablets Apple or Google let me know and check back next time for another adventure in tech
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