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Adventures in Tech - What BlackBerry did right

2014-03-10
it's common knowledge that blackberry is on the rocks our wants vast smartphone empire now facing druid but believe it or not there are some things that Blackberry did right the BlackBerry was one of the first proper smartphones and popularized the idea of taking your online world with you that all started with BlackBerry's first great idea decent mobile emails from 1999 to primitive blackberry 850 to the core capable 6210 blackberry then known as Research In Motion was pioneering the power to push new emails to a portable gadget this tech was adored by businesses who saw a way to be in touch with employees 24/7 yes Hans boobie yes let's talk business by 2005 blackberry had nearly four million subscribers who also had access to a pro for synced calendar and could open all manner of documents blackberry was addictive with Webster's making CrackBerry it's word of the year in 2006 one year later Steve Jobs revealed the first iPhone making fun of Mobile's like the blackberry and calling them hard to use but Apple built its own phone standing on the shoulders of giants no blackberry no iPhone and probably no android either the iPhone rocked the technology world but even as rivals appeared one thing kept blackberry fans loyal the physical keyboard try and ignore the fact that it looks like the thousand teeth of some monstrous spider when it comes to texting or email blackberry fans will insist the slippery surface of a touchscreen is a poor substitute for a contoured QWERTY keypad the excitement around accessories like typos which prompted a swift lawsuit from blackberry proves there are still those out there who yearn for real life buttons and the power to send a text without looking as great Android phones became cheaper BlackBerry's Hardware began to feel very old-fashioned it was clear that the BlackBerry dream was dying but one of its finest features endured blackberry messenger launched in 2005 bbm let you've chats with other BlackBerry owners without incurring the cost of sending a text while its group chat features made the BlackBerry a surprise hit with the younger crowd in 2013 blackberry opened up bbm to Android and iOS 10 million downloads in its first 24 hours but perhaps removing the last reason to actually buy a blackberry today apps like whatsapp or viber are all the rage but let's not forget the company that was doing I am from phones way before it was cool and will probably be doing it way after it's cool to finally blackberry has one more trick up its sleeve one that could provide a clue as to the company's future blackberry is famous for one feature that big businesses are absolutely crazy for security sorry mate you're not getting in seriously nuke yes Luke yeah he's doing it again blackberry encrypts communication between your phone and its servers which is reassuring for organisations who worry about information leaking out so for all governments have even supplied their workers with BlackBerry's while others have threatened to ban them over fears that citizens messages can't be unscrambled alright this stuff is pretty boring but it's what BlackBerry does best if you want a possible vision of BlackBerry's future imagine this security software humming quietly away deep in the server farm of some enormous corporation today blackberry has been outperformed and outmaneuvered by Apple and Google it will be remembered as the company that got the smartphone ball rolling and then couldn't keep up but that doesn't make its contributions any less valuable here's to you blackberry and the good ideas you did have is there anything else you think blackberry deserves credit for let me know and check back next time for another adventure in tech
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