Gadgetory

if you thought you were done upgrading your television you were wrong get ready for 4k TV that means twice the number of horizontal and twice the number of vertical pixels for four times the overall number of pixels on the screen the result better picture better clarity and better detail at Sony Pictures studios here in LA they are ready for and possibly even launching the 4k revolution they're designing new cameras shooting all new content and remastering that big library of movies and TV so let's talk about 4k specifically what does that mean for consumers but we're doing with ultra high-def is expanding the range of colors that we can actually put on the screen we're expanding the range of contests so that the the brightest right the highlights that reflect off of something can really be truly as much higher than the things around them as they would be in real life and it creates a greater sense of immersion more realism in in looking at the picture to make that realism and immersion possible sony has built some new cameras that can shoot 4k and even 8k native content 8k blasts all the way to 76 80 x 40 320 pixel resolution so we're gonna find out what we look like on 4k they're rolling on us and then what are some of the things that you can do with a digital image that comes out of a camera like this well one of the things we've done with this is when you decode the picture you can decode it as a fork a picture or you can decode at six here AK and what that means you can do is that you can reposition within the picture you can zoom in you can blow up parts of the picture and still have a full 4k image and the 4k operation goes on over at color works Sony's main hub for post-production specialists work on scanning and color correcting 4k content and remastering older shows and movies into 4k today they're restoring Lawrence of Arabia in 24 k frame by frame what's amazing to film nerds is that they're resurrecting these movies from the original 35 millimeter negative instead of a process to print as a result there's no image degradation because 35 millimeter is actually the 4k of its day here's the before image of Lawrence of Arabia and four after we got a chance to visit Sony's viewing space the difference won't be visible to you but trust me it's major so if you can press in to see the detail you'll see that there's a great deal more detail in the horses you can see that the the image holds up even when you blow it up and double it so you could just zoom and zoom I mean even to the naked eye and even standing off frame off access like you said I mean you can see the difference is phenomenal the 4k TV story is even more than just the pixels new 4k TVs can also display more colors than existing HDTV set all that translates into a new specification called ultra-high definition or ultra HD it also means ultra high prices at least for now prices are coming down but expect to pay between 5,000 all the way up to forty thousand dollars for a 4k TV so what is the the future of 4k consumers are just starting to learn about it you guys are way ahead of the game what's good what's it gonna look like in two or three years I expected is going to be a little bit like we've seen with HD and I think that it's reasonable to expect that within the next three to five years that 4k displays are going to be more and more common so 4k is inevitable and you'll be there