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Amazon.com says 'hola' to Spanish speakers

2017-03-09
you say tomato I say tomahto which is why you'll soon be able to shop on Amazon and espanol the e-commerce site told CNN it will be rolling out a spanish-language version of amazon.com over the next few weeks now Amazon already had country specific versions of the site in different languages but this is the first time since its launched 20 years ago that the parent site is offering up a new language option Amazon has continued to grow its international base outside the US last year they launched their prime services in China and India and just recently they rolled out a version of Amazon Prime in Mexico but now they're looking inwards to broaden their customer base this is the first time Amazon is specifically targeting the millions of Spanish speakers and bilingual Spanish speakers like myself in our native tongue because Google Translate doesn't always get the job done to swap just toggle a globe on the menu bar and you can search for your tech Assemble edenia instead of just a rice drink and it's not just for searches customers can also view their shopping cart and place orders in Spanish on amazon.com or on the shopping app much like what you would do on cnet.com if you wanted to look at similar content on CNET in espanol now whether or not this will translate into sales remains to be seen
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