Gadgetory

alex is we funny she is really outgoing our oldest is a seven year old named sly but his real name Sylvio we call her Gracie Gracie gene and Cristo James then we have beans and then we have Francesco and our little one his real name is Santino he loves doing the computer stuff we have some other electronic devices that I don't know how to use and he'll say here mom let me show you you hear these parents who are you know really trying to do the right thing all the time but they've got busy complicated lives we thought to ourselves how can we rethink parental controls entirely and that led us to create free time this is really the first time that a parent can set up a personalized free safe place for the kids to play you don't don't worry about kids accessing the internet you don't worry about kids buying stuff when we developed free time you listen closely to parents and create an experience that both kids and parents will enjoy anything I can do to help me out it is a huge Essen takes only a few seconds to create a child profile start by adding their name give them their birthday pick an icon that you think is interesting to them and you're ready to go each child has their own experience it's personalized to them we put the actual content the titles themselves the movies the TV shows ran out in front of the user every one of the kids went and the carousel one visual and they saw the contact when Kindle Fire switches to free time the background color of the screen turns blue make it easy for parents to reassure themselves from across the room that free time is off we set up this feature so that a parent could set time limits on how much of each activity their kid did one hour video one hour for games or unlimited for reading or a parent can say listen do what you want to but you've only got an hour a day to do it too have to worry about when the time comes to an end that his device is in control that that would eliminate some of the pressure for me and I think it would allow him to kind of feel like a little bit more independent right up above the carousel right we've got a books icon a videos icon in an app cycle we also have a characters icon so they can click on Sesame Street for example and go to all the Sesame Street content that you've made available when a kid picks up the Kindle Fire they're playing with it they feel like it knows who they are I love my job at Amazon it's create products from the ground up that hopefully millions of people use and in this case you get to create a product that helps parents feel like they're better parents and let kids learn more and explore and have fun and take advantage you know of all the great things that digital media has to offer um that's a pretty great thing