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Apple App Store to embrace ads, app subscriptions (CNET Update)

2016-06-09
Apple's App Store is about to change for the developers the subscription model is about to get a shake-up currently Apple takes eight thirty percent cut top subscriptions is sold as in-app purchases a report from The Verge says that if a developer can hang on to a subscriber for more than one year Apple will take only a fifteen percent cut from that on the new split will start on june thirteenth also all kinds of apps will be able to sell subscriptions right now only certain types of apps like news or audio streaming apps could sell subscriptions Apple will also start showing ads in the App Store starting as a beta on Monday june thirteenth when you search you'll see an ad at the top of the search results the ad itself will show a blue background with a blue Add button under the title of the app to distinguish it from other results apple claims that it will not create search profiles of users data tracking will also be an opt-out option so what does this mean for you if you're not a developer well you're going to see ads and search also expect to see subscription fees for games it's a huge revenue generator for developers maybe there's even the off chance that Amazon will bring its prime service to Apple TV since Amazon CEO Jeff Bezos has famously said he wants acceptable business terms to bring Amazon's video player to any platform there's also news from recode that says Google's Android subscription model will change as well Google will take a fifteen percent cut of subscription purchases instead of thirty percent like it does now however developers would not need to hold on to their subscribers for a year the 8515 split what happened when the new policy is in place google has not officially introduced this change that's it for this tech news update on Maya's akhtar you can stay on top of the biggest stories at cnet com / update
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