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Apple Byte - How Apple failed to make the Apple Watch a must-have. Again.

2015-03-11
ah Brown tongue here back from vacation and welcome to the Apple buy for everything good and bad inside the world of Apple now just like you I was watching every second of Apple's keynote so let's get to my reactions and it's pretty clear the new macbook stole the show to simplify its essential components to create the most efficient design possible it's a product that couldn't exist without invention across many disciplines oh did I um just finish watching an Apple porno because it was that good now the new macbook delivered with pretty much everything we expected but even managed to blow us away with its beautiful design Apple told us why it's so unique from its butterfly keyboard tech to its force touch pad which is getting mixed reviews from initial impressions but come on the force is young with this one now some of you may not like the single USBC port and yes you'll need to get a dongle to add more connectivity but this is the future bi-directional power that can also power multiple devices 10 gigabits per second data transfer rates that are twice as fast as USB B you can pop in any cable in any direction and moving forward with Bluetooth and Wi-Fi will really need less and less cables in the future now this is an even bolder direction than before and I love everything about it starting at $12.99 and $15.99 for the higher-end model plus come on guys it comes in gold you know which one I want so writing up that killer momentum that had everyone buzzing do you think Apple would swing for the fences with the Apple watch I was ready for them to show me that this was actually worth getting but instead they showed us everything we already knew putting us to sleep with the same low energy presentation that we saw last time and spent 26 plus minutes doing that until we saw the fact that it could open up your garage door remotely and it has an 18 hour battery life something actually new really the devs are going to make or break this product then Apple tried seducing us with more sexy Apple movies with Johnny ive saying aluminum over and over not a menu and the vineyard and the medium and the weight you know how does he make it sound so smooth I just can't do that but these movies were about the metal in a watt not the watch not the watch we're talking metal is that what's going to make you buy an Apple watch yeah sure it's good on the eyes and gets me worked up but that was pretty useless fluff and the best part let's get to it the pricing now the Apple watch sport starts at 349 and 399 depending on size with the entry-level rubber band stainless steel version starts at 549 and $5.99 but wait a second where did I hear that from before flashback I'm dreaming they keep it at $4.99 but the guess I'm going for is that Apple will push it to 549 and $5.99 just because yes then the 18 karat gold edition we saw plenty of applause about the Apple stores carplay coming to every major car brand an apple's new health platform called researchkit that will not be able to see your data so what about when Tim announced the $10,000 price tag it is priced from $10,000 crickets even Apple's own employees in the audience and management team couldn't muster a single applause for that and you know what that's a bad apple for them now people are up in arms about the price but I'm not even hating on a $10,000 watch if you want it and you can afford it go and get it but there's just not a single one percenter saying I can't wait to get the 18 karat gold Apple watch with a rubber wristband so Richie Rich's we're talking more like starting at 15 grand which yeah I know you can't afford but can we talk about Christy Turlington see she made an appearance in two-thirds of the audience watching had no idea who she was but she was there to talk about her half marathon in Tanzania with the Apple watch of course and her nonprofit so she has this blog that's conveniently posted on Apple's website about her journey now here's an entry when I first got the watch I went with the white sport band I also chose the Milanese loop a couple of leather options and a black sport band so you know I could change it up depending on my mood or where I am wow it's good to be on Apple's gravy train hashtag privilege so let's see looking at the Apple Store a white sport band costs around 50 bucks the Milanese loop another 150 a couple of leather options that's 150 times two more and another black sport band at $50 yeah Apple is so out of touch with this honestly it's embarrassing and I'm not asking you Apple to cater to the general population with your pricing you aren't but I'd really like to see the ass from the cow that $150 leather strap came from and you know what that's a bad apple I was ready to give this thing a chance and all Apple had to do was show us three really cool features in action that no other watch can do they did that with the MacBook but they didn't with the watch they actually made the Apple watch appear less exciting than it really is and something no one is excited about as of right now the latest iOS 8.2 update includes the Apple watch app that is undeletable so it can join all of iOS as other bloatware that you can't delete like Game Center iBooks and you stand that you hide in this folder the best you can this is just stupid and yeah you're getting another bad apple all right they're taking a beating but some of the other nuggets from the event HBO now streaming services coming exclusively to the Apple TV for $14.99 if you haven't already used your friends account to watch HBO Go already and HBO's Richard Meckler has a deep orange tan that I couldn't even accomplish after spending a week in Hawaii Plus Apple TV dropped his price down to $69 which could be setting us up for something new in the fall in that area and in some of the latest news after the event The Wall Street Journal reports that the force touch technology built into the Apple watch and new 12-inch MacBook that lets devices distinguish between a light tap and a hard press will be coming to the next iPhones and future Apple watch's may gain additional casing options beyond the aluminum stainless steel and 18 karat gold all right that's gonna do it for this week we'd love to hear what you thought about all the announcements and we'll throw them into next week's show you can always email us at the Apple y2c Netcom or tweet me at Brian Tong and you know maybe we can follow each other on the internet in that stalker sort of way thanks for watching we'll catch you all next time for another bite of the Apple you
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