Gadgetory

Apple TV 4k is incredible and it starts with two big advancements in picture quality first is 4k let me show you this is an image in 4k it's got incredible detail that's possible because 4k has four times the number of pixels as HD but resolution isn't everything there's an even bigger advancement that's more important and it's called high dynamic range or HDR while 4k is about the number of pixels HDR is about better pixels now Apple TV 4k with HDR delivers the highest picture quality ever and to show you we've installed a state-of-the-art Dolby 4k HDR cinema projector in the theater so let's dim the lights and let me show you the new Apple TV now here's a city shot that really shows off the crispness and sharpness that's possible in the new Apple TV now at the heart of the Apple TV we've got the powerful a 10x fusion chip this is the same chip that's in our iPad pro and the new Apple TV isn't just slightly faster it's remarkably faster CPU performance is more than twice as fast as the current Apple TV and graphics are more than four times faster and of course it runs the latest version of TV OS the best operating system for the living room now to experience 4k with HDR you also need great content and we've been working with the large Hollywood studios to bring all of their 4k and HDR movie titles to iTunes so now you'll have the biggest releases in the best picture quality all on iTunes all available for the same price as HD and if you bought one of those movies in HD from iTunes we're gonna automatically upgrade them to 4k HD are at no additional charge now in addition to iTunes we've been working with leading streaming providers like Netflix to bring their 4k HDR titles to Apple TV and later this year Amazon Prime video with all of their 4k HDR titles and originals as well