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Apple Watch gets new designs with Nike and ceramic versions (CNET News)

2016-09-07
series two comes in a wide variety of styles we have cases in aluminum and stainless steel as well as a new material we've been working on for quite some time ceramic this this new white Apple watch and ceramic has this gorgeous pearl like shine it the finish is remarkably smooth it's actually four times harder than stainless steel so it's this ultimate combination of beauty and strength and it looks great paired with a variety of vans we think it's going to be a wonderful addition to the Apple watch family the Apple watch Nike Plus this isn't just a watch it's your perfect running partner it's simple it's fun and it's easy to use and we think it delivers the best the best running experience that's out there starting to run has never been easier and we give you a shortcut that takes you straight into your run and if you prefer you can just tell Siri to start a run and off you go it's that simple but when you go out for a run you don't want to be distracted so we give you just what you need at a glance your distance or your pace on a big clear screaming and if you're the type though who really wants a lot of detail we've always got advance mode just for you but one of the biggest hurdles that all runners face is actually motivation so we started with a simple idea of an invitation are we running today and we motivate you through insightful invitations personalized just for you been a few days since your last run maybe the weather isn't perfect or it is perfect today you can get out and if your friends have a head start we'll let you know Jeff's got two miles ahead clearly I got a catch-up we also know at sea we also know that those who run on Sundays are more active and will be more active throughout the rest of the week so every Sunday we invite you to join runners from all around the world to run at your own pace wherever you are we call it just - it's Sunday's with invitations like these running is made easier and simply a part of your life now most devices today they focus solely on data and metrics not this one the Apple watch Nike+ focuses on you and your life it's a powerful device with a simple solution your perfect running partner and it's available in four amazing cool colors and we can't wait for you to try it out thank you
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