Gadgetory

there's one more thing small thing it pertains to iTunes in the cloud as you recall iTunes in the cloud is just for the music that you've purchased from the iTunes Store now at 14 billion songs 15 billion excuse me that's a lot of songs out there they've been purchased from iTunes Music Store but you may have some that you ripped yourself and there's three ways you can deal with that one you can sync your new devices over Wi-Fi or cable cable and you only have to sync them once just to get that music on them and then you can rely on iCloud to take care of getting all your new purchases off iTunes onto that device or if it's just a few songs you love you don't leave behind you can buy those songs that you'll miss on iTunes we're gonna offer a third way which is called iTunes Match what does iTunes Match well iTunes Match uses the fact that we've got 18 million songs now in the iTunes Music Store and the chances are awfully good that we've got the songs in our store that you've ripped and so we wrote software to scan those CDs the rip scene on iTunes music and match it up with those songs we have in the store right and so we can give that music the same benefits as music purchase from iTunes and it takes just minutes not weeks if you have to upload your whole library into some Locker in the sky that literally takes weeks this takes minutes because we're scanning and matching your library so we don't need to upload that that large part of your library and the few songs that remain well we'll upload them but with 18 million saw most likely to have what you've got in addition iTunes Match will upgrade those songs that match the 256 kilobits AAC and iTunes Match cost just $24.99 a year so if you've got a bunch of music if you've got a bunch of music that you didn't buy from iTunes you can get all the benefits of the cloud service and more in terms of upgrading your music for $24.99 a year now if you look and compare that to some competitors let's just look at Apple and Amazon and Google you kind of get surprised because again the library in the cloud we scan and match the other guys you got to upload your whole music library again it's gonna take weeks music apps on your Mac and PC well you're stuck with a web app instead of iTunes upgrade to 256 kilobits per second the other guys aren't upgrading you at all the annual price for 5,000 songs we're $24.99 Amazon charges you $50 for the storage and Google hasn't announced their pricing yet even at 20,000 songs we charge one flat price amazon's up to $200 for the storage and google has an announcer pricing