Gadgetory

we're announcing a new Apple TV that now supports 1080p I've been using one of these the quality's off the charts it comes with a streamlined new user interface that makes it even easier to search and play great content I'd like to bring Eddy Cue up to demo it for you I'd like to show you the new Apple TV and the first thing you'll notice in our built-in screen savers we've got these incredible new photographs from National Geographic let's go to our all-new UI it's full 1080p resolution it looks gorgeous everything is sharper it's easier to read the movie posters are much larger of our Hollywood titles available for purchase and rent TV shows the day after they air now with iTunes Match you have access to your iTunes music library all of your songs your playlists all from iCloud and you can still get access to your music movies TV shows and photos on your computer right from your Apple TV we've also made it much easier to get to all of the great content we have from third parties like Netflix Major League Baseball the NBA and many others let's go ahead and take a look at Photo Stream now photos look great on a big-screen TV but photo stream and the new Apple TV make it even better because now when I take a photo on my iPhone it automatically appears on my Apple TV without having to do anything at all and these photos look gorgeous full screen 1080p the details they look incredible now to get back to the main screen I just hold the menu on my remote and let's go ahead and take a look at movies here you notice we have a new menu across the top that makes it much easier to navigate top movies you see all of our new releases the movies that are most popular for purchase or rent genius is now built-in so Apple TV will recommend movies for you based on the movies you've already watched here's some based on the King's Speech on The Incredibles now to bring the menu back I can just hit menu on the remote and there I am now just like we've done for music and TV shows you now have access to movies you previously purchased right from iCloud will go to purchased and here's a list of movies I've already bought and I can watch them at any time at no additional cost let's go ahead and watch my favorite movie this year Extremely Loud and Incredibly Close seriously funny deafening silence original copies it looks fantastic in 1080p that's the new Apple TV and we think you're gonna love it TV retains the same very low price of $99 it's available next week and you can get your orders in starting today