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Apple jumps into augmented reality with developer kit (CNET News)

2017-06-05
next I'd like to turn to a are now with multi-touch we've really changed the way that you interact with the world on the screen of your iPhone and with the camera we've allowed you to capture the world around you but when you bring these things together the results can actually be quite profound now it's called augmented reality and we have a new core technology called a arc hit to bring it to all of you and I'd like to show it to you in a demo now so we've all seen a lot of carefully edited vision videos on this topic recently but in this case I'd like to show you something for real so what we see here is an iPhone that's look using its camera but using computer vision it's actually able to identify surfaces such as this table and I can actually just add an object this is a developer application a test application that you'll all be getting code for that allows you to do these things now this is a virtual object on this table now got some some steam in there coming off the cup now I can add other objects to the scene and these things can actually interact let's add a lamp and I want you to watch when I turn the lamp off on the dynamic shadows here I'm going to move the cup and watch how the shadow moves in relationship to the light here it's really pretty incredible now I can add additional objects let's add a vase to this to this scene I mean isn't that just incredible you guys are actually in the shot here with these objects all in augmented reality so it gives you a little bit of an idea of the technology involved it's really pretty incredible now how do we do it well a arc it provides fast and stable motion tracking and it uses all of the sensors and the camera on your device to do this it actually finds planes like floors and tables it's able to estimate ambient light which helps us with the rendering and also helps with scale you notice that cup hit the table looking the size of a cup not the size of an elephant and we provide integration to all kinds of third-party frameworks to help you with your rendering the implementation is possible because we're able to take advantage of the awesome hardware and iOS devices the cameras the high-performance CPU and GPU and the motion sensors when you bring the software together with these devices we actually have hundreds and of millions of iPhones and iPads that are going to be capable of AR and in fact that's going to make overnight AR kit the largest AR platform in the world
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