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Apple laptop redesigns and a lower price

2008-10-15
we are introducing a new generation of macbook on top of our white plastic MacBook and here it is again there it is it's an all new MacBook if the changes look subtle they are but that can be said for all of apple's CEO Steve Jobs announcements at this media event on tuesday we've got some exciting new notebooks that we want to tell you the story about how we created these things and what they are and why we're so excited about them both the macbook and macbook pro models will be housed and sleeker and lighter aluminum bodies I really think that aluminum macbook is going to appeal to a lot of people who aren't necessarily looking for the cheapest laptop they can buy but want like a quality premium product and I think that macbook is going to fall right into the sweet spot for them here a couple of hardware features that you know consumers are going to love first of all we've got this touchpad made of glass that functions as one big button also you'll notice these really beautiful shiny LED screens and the QA Steve was asked if they're ever going to do matte screens again and the answer was no they've definitely switched over to these shiny beautiful LED screens on their new laptops and we've added some four finger gestures now so expose a great way to get in and out of expose also all new apple notebooks will include chip maker in videos graphics card geforce 9400 m five times faster graphics switch between integrated graphics which will conserve battery life and the dedicated graphics which will give you better graphics performance but maybe eat a little more battery for the first time ever steve jobs announced that entry-level white plastic macbook will be available for less than a thousand dollars but we're going to reduce the entry price today to 999 make him a little more affordable you were hoping for nine hundred dollars and we heard 999 instead that doesn't impress you know we think that they had an opportunity especially with that plastic mac book that they could have gone to the 98 99 dollar so we didn't get that that would have been great for demand but ultimately they're trying to push people to higher end max jobs also announced small modifications to the macbook her and a 24 inch LED monitor that smoothly connects with any apple laptop of course no apple event can happen without some sort of talk about Steve Jobs health right before the Q&A session of the event he put up a screen announcing his blood pressure asking reporters not to ask him any questions about his health or it may cause his blood pressure to go up I'm Kara Tsuboi cnet.com
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