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Apple starts its makeover -- but is it too late? (CNET's Open_Tab, Ep. 3)

2016-06-17
hey everyone on facebook welcome to cnet's open tab we're wrapping up the week with a couple drinks and just going to bring you in to talk about the big tech news of the week I'm here with a dan ackerman fresh from Los Angeles from e3 and Jones salzman our digital entertainment reporter and we're just going to break down it's been a crazy week we've had a apple's WWDC kicking it off and the video game electronic every team XO at the same time begin with apple what do you guys think Apple tried to introduce a whole bunch of new things Mac OS the rebranding Apple music with possibly a really cool new exactly formats all very software-based all very kind of services based it happened of course the WWDC keynote which is always the big thing where they come out give the whole big speech was the same day and literally the same time as the Microsoft kind of keynotes press conference at e3 which is always a big deal so literally I don't know if they counter programmed against each other or what but you could only watch one of them or a ten to one of them in real time did you attend the Microsoft of course I've been doing anything at some time I just watched no I didn't get a chance to I have to have we can't jump on every flower seriously but they're very different in tone the WWDC keynote I've been to that before it's fairly sedate they come out they gave you some facts and figures they trot people out one by one to sort of you know walk through this walk through that whereas the microsoft thing it's like there's fans they import their cheering there's bright lights and pounding music and down your ringers at e3 what's a cheer ring and I'll tell you well it sounds like you said in point import yes the cheer yes they have ringers in there all the big press conferences now import fans they say we're gonna have X number of seats for fans and you can like apply do I get a ticket or something and they're super excited to be there it kind of takes away from the new Xena separate if you ask me but it makes it like an event yeah yeah you hear screams when you watch the live streams it exactly there you hear a lot of screaming that's right they're not all PR PR if you were watching both in the same time feel free to jump in the comments I'm going to bring you in through my tablet any time to bring in some user comments so i was really most taken back by during wdc about because mentioned apple music their attempt to rebrand because i kind of not not really into their service personally and they really tried to brought out from her have her name correctly boat azuma buzz I'm not gonna try to pronounce Excel mess it up alright she was a star I mean she was righteous she had so much attitude and a good kind of attitude I loved that her idea of like wanting to use the services of morning strut into her entire office because it made me think okay there's a lifestyle angle for once and I kind of think there before kind of like this is your music and where you're gonna get it and you're gonna use old itunes still to clunk through it its differentiation right so how do they differentiate themselves in the ten other music services that kind of do the same thing that's the problem as they all basically do at core the same thing for the same price so what's that music do better that's really good question i mean people would say beats one that's really unique thing so beats one is the 24-hour worldwide live radio service they've gotten some really stellar djs like Zane Lowe to sign on he's got sort of the guy that's spearheading it he's the big star and when I listen to beats one I usually enjoy it there's a little element to it of traditional radio complaint where you sometimes hear some of the same major label releases more often than you like like recently there's a calvin harris song that's remix with Rihanna that's guy I've been listening to beats one a few times in the last few days and it seems like I've heard that I want you to tell that one keeps coming out Greg you know it's radio the good thing about it is they also pepper in some really cool tracks that i haven't heard and so that's a neat discovery element it becomes a discovery platform and that's how all these services are trying to distinguish them now can you still get that outside of Apple music yeah okay but in different ways you know like on Spotify they have discover weekly which has become a the beach one radio though what do I think we made music outside okay you just listening that through itunes so you don't need to do yeah if you knew that particular is that what you're saying like if you knew that particular song you wanted to you know i think you can just get the beats one stream without being asked that's right yeah you don't have to pay for that music subscribers I let me do it without having to pay yeah so we're talking about Apple music in terms of the product yeah I really like beats one or I think it's really interesting in a good differentiator but it's not part I think it's free service yes I'm part of this obscure it's like lunch at the same time but could we gave up the 24-7 radio thing I like listening to somehow like they pulled some shows here and there with it I'm wondering about its future but it's sort of a see what you guys think about them Siri being added to Mac OS and the integrations and other services their attempt to go out of that world yeah I mean that everyone's working kind of the personal digital assistant angle and Shiva is one of the first ones but it's also one of the first ones we made fun of I remember what it launched Scott and I did like a funny video i wish i could find is probably on youtube somewhere where he's walking down the street talking into the phone chery chery call my mother for her Siri hello you know and it's it's still it's still sort of the same way today but now you have Cortana and Alexa whatever the google one is called and they're getting yeah they're so personality free is your name right k cookie is that like um cliffy mr. that's right he like they needed out that that should have been the microsoft version of Cortana Cortana be one day everyone will gravitate much more towards Clippy yeah if you said like a clippie but what it really does on Mac OS I think based on what I've seen is it lets you integrate those results that work at us for you into regular desktop tasks whether it's composing an email or looking something up online or making a document you can just ask Siri to get something and then just drag it over where is on your phone it's a very transactional sort of thing which way is the F train you know do you think you guys had actually talked to your computer though cuz i took i know i wouldn't do it in our office or any real obviously i would be out loud part that's cover right yeah especially in an office environment oh yeah when you're at home I don't know I mean I talked to alexa i guess here did you stuff all the time at home I don't know yeah if it took a step back and was more like that then maybe that would be a little more if it's added to my life to talk about it cuz I the example they gave was like look for the files that I tagged with this as saved between 2014 and 2016 I would never say that see I like that though trying to figure out how to search for that through spotlight if I was looking for all the files that said you know that were named after a particular product or something that I was trying to find and maybe just ones from the most recent version so from 2016 rather than 2015 I could totally see that working for you and the clinch to that is the language conversational woman has to really work like you have to be able to say to her to her Siri you know I was working on a project it was three months ago can you find the documents three months ago that had something to do with if you can say it like that and if you can search it like for keywords or scan the contracts and stuff I don't know if we're there yet uh yeah but it's a step you know we're taking a step towards that Shelley in our comments says that she loves all the flying emoticons which may be referring to facebook but also there's the messages app and their redesigned they have those they of the bubble effects where they set a message and they blow up or it gets tiny right the confetti and the invisible ink I'm personally afraid of invisible ink I know my guess Carlos why are you afraid of it because I have friends who already sent me horrible photos and now they're gonna be blurred and I have to uncover them Oh what did those things resonate with you guys at see it is sort of borrowing a lot from facebook snapchat I'm not really too old to understand emojis besides the winking smile face that's the only one I get and I'm literally too old to understand any others I also don't understand how to send someone an animated gif somebody can show me that I would really appreciate it thank you I've been using I did install Google's G board onto my iphone and then it has a gift search built in and it lets you like tap to copy and paste the gift that sounds awful yeah it's better than what it used to be we go into like your browser thank you opposite of your something like that sounds amazing amazing I want that we also roane asks if serious can be available for developers I guess the con I've already is with the developer preview that came out on Monday yes but it's like of the whole OS but they are I think opening up some of the new features in Mac OS was what weather changing the way from always tend to two people to be able to add to their own apps like you have things like tabs and stuff or things like Apple pay not sure about Siri yeah I'm curious about like they used lift as an example in the press conference I believe I really want to see how far it integrates like I said I subscribe to google play music because I use YouTube red but I somehow whatever subscriber I'm one of the few but i watch youtube on the subway because I little there's no signal but um I very much wonder if they'll work together to let Syria do that or if Google's gonna be like no we want you to use the Google right right ads what happens we be fragments ourselves into these ever narrower channels that's one thing that people like about echo and Alexa is that it's so it's so open they've embraced all these other companies and all these those technologies like Philips hue and all the other smart home stuff and Spotify now you know amazon has its own you know music service as part of them is on prime but now if you want to use Spotify with it that's great and I think that's why that's been such a success because it's so open mmm apples mo traditionally has been a partner with stuff when they're not threatening lift isn't threatening to Apple at all but when it comes with like with something like most about yeah until the Apple self-driving car flying car Apple flying car let's start that rumor right now um but then once a company there's a little bit of competition you know like with amazon they compete on devices like kindle versus I've had they compete on Apple TV vs. amazon fire TV that's where Apple starts to shut the gates and so there that's where Apple i think is more aggressive in closing people out than other come but what happens when you try to watch amazon prime video on your chromecast you know you have the same black you get you can't it's not it's not support it but you can't I knew you could do through a browser yeah you can did you do work that out it's annoying yeah it is annoying I just got there yet everybody's got their little iron gates slamming down left or right ya ali is excited about watch os3 and I'm I don't know I'm not sold on good free good for you okay I say is there was there anything with that part of it that interested you guys with the games smartwatch platform I think the fact that the main things they trotted out if i remember right the first thing was like it's faster right that was the main headline mark he thing they wanted to tell about watch OS I think that speaks to the fact that the first version had some real problems like if your big improvement that gets a lot of great reactions like you don't have to wait as long for it to do what you want I mean you know it kind of works like a commercial ya know all the pro of videos were everything's all zippy and instant gratification once you finally get it to that point in real life man you're like okay now I get it and I think the last coach will take on the Apple topic is a one of our thoughts about Apple pay making its way to the web yeah that's super interesting what you do is you go to a website that takes Apple pay and you press the Apple pay button when you're checking out and then you just if your phone is nearby you can you can send the credentials basically from your phone to the web you have two thumb in basically on your on your touch ID but there you go you can use your store Tampa Bay credentials and of course that's not sending the actual credit card number it's doing the the temporary number it makes up what do you think that it well I think that's interesting about that is that the move into mobile payment systems came at this time when people you know it's something where you have to pay at a brick and mortar retailer at a time where people are moving towards paying on their phone itself so it's interested that's really interesting that it's kind of converging right way to bring it in yeah I have to add like a thumb print sensor to like an eye neck or something or MacBook yeah it's been comparable just without the phone but the phone acts as a secondary security system because it's the most encrypted thing you have and it has to be within you know proximity of your Mac OS devices yeah I like that there's always like I'm a big fan of payment encryption because security is so important right now with identity theft but at the same time with that version you have to let you log in on the Safari Browser it seems you take your phone and you thumb print it in a little destroyed it but it's it's the future of ATMs you go up to the ATM with your phone and the bank app and you and you fingerprint your way in on your encrypted Apple phone or whatever and that's how you access your ATM instead of this plastic card with the mag stripe on the back that's going to get you know copied when you have a corrupted ATM with one of those little readers fake news on the front yeah skimmers Danite really i forgot to introduce your bar that you brought here oh I know what you guys make it here but I I never show up anywhere without my own without my own 1950s mad men travel bar so you know I like to be prepared for any eventuality and yeah you know I like to be portable and I like to be hydrated mmm did you want to pour yourself a glass before we continue and uh okay cool you're ready to go I'm drinking beer Dan's drinking whiskey I'm being fruiting having pine apple cider because it's delicious um to each his own so uh Dan you can't just came back from e3 I did what was that what's that like Electronic Entertainment Expo to the big annual trade show for the video game industry this was my 16th trip there over the last 18 years starting in nineteen ninety nine not to date myself say I think I'm pretty much done with it at this point we really anything you're not gonna go see 3 i'll tell you why because the event is not really it's not really a trade event anymore where a lot of buying and selling and dealing with retailers happen some of that is there it's almost not even a media event anymore because all the press conferences like we were talking about are not intended for the press anymore they are literally direct-to-consumer showcases and they bring fans in to attend in person they live stream everything on the web so you can just watch it from home if you go to the show a lot of people wandering around you're supposed to be connected to the industry and some way to get in everybody gets their friends in there's you know 50,000 people wandering around not all of them have legit jobs in the in the interactive entertainment or media industries just take it to the next level open it up to the public make it a world's fair of gaming making economy gaming make it a comic-con or packs or something like that because all the companies are now skipping the media middleman that's us and going straight to consumers and you know what that's okay they're more interested in interacting with what they call influencers than traditional press whether it's people who are on YouTube or just not Instagram or something and just our are either you know influencers with a big eye or even with a small I they just have a small group of friends and they're connected and they know what's going on welcome is probably would rather like get a million thousand kids tweeting in Los Angeles if they got them into the event there then go through with one tweet for me rigorous unfortunately okay I I understand it's okay I remember like used to seeing all the like the pretty lights in coverage from 2000 oh you even now there's still a big presence down there but companies are not being shy at all EA had an event sold out and they have their own separate event that was open to the public Activision the other big company wasn't he didn't have a show for presence at all which is a big jarring change actually if you go to the show year after year the three beam microsoft and sony and nintendo was still there and a few of the other big guys but to the major publishers who don't make their own hardware we're not on the show floor and that's a huge change that shows you that it's not like you know about this one monolithic event anymore just like its CES every year we go is this really necessary do we need to be here I'm sure Samsung would rather have their own you know special Samsung world you know two or three day conference and and just invite people to that in order to manage sort of the media story better beer and is wondering what you think of the new xbox the I guess suppose the xbox one s news and the scribes I mean that the slim I mean everyone does that now they do Slim's you know at some point during the console life cycle that whole concept of a life cycle is going away seems perfectly fine if you don't have an xbox one already although it's hard to imagine you're interested in one and you don't have one yet and then they tease something else for next year that's again part of the family but slightly upgraded for who knows what may be VR maybe you know 4k gaming is closer just 4k video it's sort of self cannibalizing at a certain point because they're saying by the singh of the fall we're gonna accept really cool next year so i'm not really sure what the message there was listen what's your favorite console Joe I don't have an idol did I ever baby so I was that's the exchange i completely understand i spend money when she when she baby gets a little older do you want her to play video games or what are your thoughts that's a terrible idea how was it Dan has children on earth an idea so he knows I'll take his advice I did a lot of M rated gaming with a little baby dash on my lap and in a gamepad because you know they sleep a lot they're not gonna notice I watched a lot of walking dead while i was on maternity nursing nursing my daughter and what i had to get a bluetooth headphone Chiklis I could put on Mozart severe Mozart um but I would hear like bodies I didn't think of that I was just blasting the call of duty cially was warning if there's news I'm place in 4.5 there wasn't enjoy it wasn't they've confirmed that there is some upgraded version of working out in the concept here is these become not modular but it's not a new generation everything is cross compatible but maybe the newer ones support 4k where they have some other new features like VR although you're going to get VR on the PlayStation 4 now with the PlayStation VR which seems pretty cool and if you're interested in getting the VR don't want to spend a million bucks and then I do what are your things to be our last comment for the for a chat but what's their thoughts on the cross-platform gaming and how this could affect the consoles I it's an interesting idea and what I was talking about is being able to play let's say I'm playing a game on the xbox and you're playing it on the PlayStation you're playing on a computer can't can't we all just get together and play and really speaking the answer is no we can't I know and a couple of games have had that maybe there'll be some more Microsoft is saying now if you get one of their new games on the Xbox you also get the pc version and vice versa that's kind of a cool idea I I dig that but you know I think the most of the things people were interested in at e3 we're sort of very forward-looking things like virtual reality with the oculus and the vibe and that's where the at least noteworthy experiences were I mean it's funny because they're all becoming more more judicious computers now internally you in PlayStation they always have a setting definitely beautiful yes without a doubt and that's why you have the ability to sort of upgrade them but keep the base functionality the same they're not they're not standalone products that exist on an island then they got a AMD graphics cards in them yeah so it's funny that like they always there imposing the boundaries anyway but like functionally if you think about it it all kind of business they aim but that's why pc gaming so hot right now because you can buy any computer can play any game if you think about a PlayStation 4 and Xbox it's almost like if you went back in time 15 years and you had a sony DVD player and that would only play sony movies and you had to get an RCA DVD player to play some other guys movies you know that whole sort of walled garden approach never made a lot of sense all right joining dan thank you so much for coming today where can people find you on twitter i am at at Joan underscore e hmm i'm just at Danny Eckerman awesome and i'm at mike j Sorrentino probably steal ugh sorry but thank you so much for coming feel free to keep the conversation going in the comments I'll be checking them on Facebook and should have this video up on YouTube and the site as well thank you everybody for coming and have a great weekend cheers yeah cheers you
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