Gadgetory

jaws they are now being something that is a shared experience versus an individual one what do you think that's going to do for for people and how they perceive augmented reality yeah as you know augmented reality is mixing the digital elements into the real world right and it's interesting because we can share the real world right that we can both look at the same thing they are should be no different right it shouldn't be the matter of fact that I can look at an AR experience and I'm seeing something I'm on my iPad or my iPhone and you can't is this the beginning of people beginning to have a common language and understanding of what it means to create experience like AR together well it's interesting point because that whole commonality even expressed through the common file format right we developed with Pixar a file format USP is e Universal screen scene description for augmented reality that allows you to have a common way of describing a elements that used in any our world digital elements so that every app every website doesn't have to create their own we think AR is a huge thing right we're bringing it to hundreds and hundreds of millions of customers you see great apps that are being developed you saw the Lego app on stage today it was unbelievable right those elements take some work to create so you need a rich toolset you can't tell the difference between the a are elements in the real elements yeah you looked at that Lego house the one that was the standard model then you saw the houses build next they look the same the rendering has gotten so good with AR can't - it looks so realistic so you need a great tool set to create those realistic looking elements I think so many name brands are important with a re image like Lego is a big deal you know get excited Pokemon was a big deal they're gonna be a Pokemon experience well yeah pokemon is it is taking advantage of AR kit you have to ask them about any communal shared experience I want them to announce whatever they have but I think AR you know was it was you know through Pokemon was a good example of fact the world was interested in this sort of thing right and that was very early AR if you will that was really got him a rough mixing of digital into the real world and we obviously got a lot farther with a arquette and they started to use a arquette and now you see experiences like this today and it's come it's come a long way baby