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Apple's iPhone XS, XR event highlights in 10 minutes

2018-09-12
Apple watch series for everything about it has been redesigned and re-engineered it all starts with a stunning new display we pushed the screens right to the edges and we curved the corners to perfectly match the shape of the watch and the screens are significantly larger in fact they're over 30% larger we've done this with minimal changes to the case us Series four is thinner so there's actually less total volume than in series three and we've also designed a brand new watch face with up to eight complications that really brings them to life now you can add loved ones to your watch face and simply tap to connect with them or if you're traveling you can customize a watch face to track the different time zone or maybe you want to create the ultimate Health and Fitness watch the digital crown has been completely re-engineered and it now includes haptic feedback giving you a more responsive and mechanical feel one of the leading causes of injuries worldwide is Falls Apple watch series 4 can detect a fall for the new accelerometer and gyroscope the watch analyzes risk trajectory and impact acceleration to determine when the fall occurs and after detecting a fall series 4 delivers an alert and from that alert you can initiate an emergency call however if the watch senses you are mobile for 1 minute it will start the call automatically and it it also sends a message with your locations to your emergency contacts using the SOS feature that is already built into Apple watch we've added electrodes into the back sapphire crystal and the digital crown allowing you to take an electrocardiogram an ECG measures the electrical activity of the heartbeat and it's used by physicians to help diagnose certain heart can diseases and in other conditions the built-in electrodes in the back crystal in the digital crown they detect electrical impulses from the heartbeat they route them to the s4 chip which converts them to signal for our algorithms the entire process takes just 30 seconds and at the completion of the ECG recording you will receive a heart rhythm classification if your heart is beating in a normal rhythm the app will classify the measurement as sinus rhythm and the app will also classify atrial fibrillation all ECG recordings their classifications the noted symptoms they're all stored right in the health app in a PDF you can share with your doctor so now your doctor has a detailed picture of your heart rhythm similar to a lead one ECG that is usually only obtained in the clinic we've received clearance from the FDA this is iPhone 10s it is the most advanced iPhone we've ever created it is made of a surgical grade stainless steel it has a gorgeous new gold finish on the front and on the glass it is the most beautiful iPhone we have ever made the screen goes top to bottom edge to edge rounded into the corners and it's covered on the front and the black back with a new formulation of glass that is the most durable glass ever in a smartphone iPhone 10s comes in three finishes gold silver and Space Gray they are beautiful and they're protected from dust and liquids to an even higher level now ip68 that means it's protected to two meters for up to 30 minutes for the screen on iphone 10 s is a super Retina display the best we've made yet it's an OLED display 5.8 inches on the diagonal it's 2.7 million pixels 458 pixels prints the highest quality display on an iOS device well the iPhone 10 S is not just one but two sizes of display the 5.8 inch and a new 6.5 inch Super Retina display this is the biggest display ever on an iPhone it is an OLED display as well 3.3 million pixels 458 pixels per inch again was as big as a plus size display so what do you call a phone that's bigger than plus size we call it the iPhone 10s max so there are two super Retina displays now 5.8 inch 6.5 inch both OLED displays both a million to 1 contrast ratio there HDR displays a fast 120 Hertz touch sensitive layer that's how it gets its smooth growing really fast typing and gaming responds they both have 3d touch for pressure sensitivity they have tapped awake they have incredible color management their true tone display so the paperwhite looks just right in all the different lighting that you use it and they have wide color these are amazing displays we've matched them to incredible sound systems as well stereo sound better than in any iPhone today now but the 10s should get a wider stereo field the team has matched powerful speakers with great software to deliver an even richer sound experience so watching movies sounds incredible and the team has worked so hard to make every generation of the a-series chip better than any in ever ever - smart phone and this year is no exception it's called the a12 Bionic a12 ionic just powers so many incredible new experiences and that includes the camera it is a remarkable new dual camera system it has a 12 megapixel wide camera a 12 megapixel telephoto camera and an even more improved true tone flash the 12 megapixel Y camera has a new sensor a larger sensor with bigger deeper pixels it has optical image stabilization and our fast 1.8 aperture lens it's Apple six element lens the wide the telephoto camera is also 12 megapixel camera also optical image stabilization f 2.4 apple design lens on the front side if the true depth camera system and that's a new sensor as well a 7 megapixel sensor that's twice as fast and it works together with the IR camera the dot projector so it can create depth in your portrait mode photos so for example in the 812 ionic is the image signal processor working together with the CPU it automatically sets exposure white balance sets the focus there's noise reduction a low-light photography it brings out highlights and details and it confuse multiple images together like when you do an HDR photo or create a beautiful panorama we have a brand new feature we call smart HDR so let's say you're taking a picture the camera recognizes you're shooting a subject in the subjects moving you go to press down on the shutter and you get a picture instantly it's called zero shutter lag what the 800 Bionic is actually doing is shooting a four frame buffer so I can capture that critical moment the 12 bio niggas do even more than that it's also capturing secondary inter frames at the same time and those inter frame shot at a different exposure level to bring out highlight details and it's doing more than that it's shooting a long exposure so you can get better shadow detail as well and when you're taking that picture it's analyzing all of those finding out how to match up the best parts of each and merge them into one perfect photo we want to reach as many customers as we can with this incredible technology so that's why we are very excited to show you one more I phone the iPhone 10 are and we hope it reaches even more customers with this amazing incredible technology it's an LCD display that for the first time goes edge to edge it took advanced new engineering and technology to do pixel masking and pixel anti-aliasing and to have LEDs that fit to a smaller space than ever before this is the most advanced LCD ever in a smartphone it's called the liquid Retina display the liquid Retina display is six point one inches on the diagonal now let's bring well first it's 1.4 million pixels and it's 326 pixels per inch so true Retina image quality now let's bring that iPhone 8 plus next to it because it's really interesting it is a bigger display than the iPhone 8 plus in a smaller design the design actually fits perfectly between the size of an eight and na+ so we think it's going to make a lot of customers really happy and like every iPhone 10 new experience it has face ID and there's a true depth camera system the same true depth camera system and iPhone 10s and 10's max so it's infrared camera flood illuminator proximity sensor ambient light sensor dot projector front camera speaker microphone all the technology to have an incredible face idea experience
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