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Apple's iPhone sales fall short of expectations (Apple Byte Extra Crunchy, Ep. 117)

2018-02-01
hello internet and world my name is Steven Beach a producer of the Apple byte extra crunchy podcast with your host mr. Brian Tom what's up everybody welcome to the show it is Apple byte extra crunchy extra Munchie episode 117 can you believe that beach 117 that's a lot man yeah we're back in the flow now we took a little break we came back last week so we're back at it again beach and tong again this show is all about you just as much as it is about all the stuff we talked about so call us at Dean Apple because of the iPhone 10 craze again this is what they were expecting initially to sell 80 point 2 million units they actually sold 77 point three so they did not really measure up to what people were hoping or expecting from a sales standpoint of iPhones now there's other interesting tidbits in here the average price selling price of an iPhone just any iPhone because they don't break these down specifically by model was seven hundred and ninety six dollars per phone which would definitely indicate that the iPhone 10 and iPhone eight had something to do with this but really more the iPhone tend to bump up we have lower selling iPhones that are selling around you know five hundred dollars or so so that helped to bump up the average selling price but when you look at this in the big picture bottom line Apple sold less iPhones than they were expected to and that's not a good thing right this is their bread and butter well we'll visit that topic back in a second but let's talk about other information iPad sales were thirty thirteen sorry thirteen point two million units that's up just point 1 million from last year's quarter so again that's this is for October through December 2017 compared to October through December of 2016 Mac sales what do you think of each you think they went up or they went down from lashing I think they went down you are correct sir because of the the whole little touch screen thingy that no one really was into and also the iMac Pro it did come late to the game it came out pretty much like late mid to late December so it wasn't gonna be that impactful it also is really expensive the Mac sales were five point 1 million this year in the fourth quarter compared to five point four million last year so they took a little dip there as well the other big story here is when you talk about Apple gives estimates of how they they want to kind of tell Wall Street how they oh they'll be performing next quarter when I say next quarter this would be the period from January to March of 2018 their guidance is between sixty and sixty two billion dollars Wall Street expected it to be something closer to sixty five point seven 66 billion dollars so Apple does like to be kind of set their expectations lower but in this case it was the iPhone that perform lowering again there's a lot of other evidence that is leading us to believe that the iPhone 10 isn't selling as well as Apple hoped for as well as analysts hope for and I think the first thing we can talk about numbers all we want but I would just say anecdotally Beach I know that typically when a new iPhone came out most people were like I'm gonna upgrade to the iPhone 10 like the the highest-level model that's the one I want but this is the year where I had plenty of people who asked me what should I do and I asked him what do you want in your phone and they told me and I said you should you should honestly get an iPhone 8 right based on what they wanted from their phone and not only that even like my you know the tech guys my friends that they may not be they may not be the type of people that have to buy the latest phone because most of people listening here were fans of technology and someone's like we got to get the newest thing but I think a lot of those people were like I'm ok right now or I'm not gonna get the 10 right now because it is still Apple's real like cotton in my opinion it's still a nice phone it has its flaws obviously we've talked about them a bunch but to me it's still their concept car phone like it still has to get it still needs like an extra level of polish for me to be like that's a fine tuned Apple product that's a good way to put it their concept car phone it's like it is yeah it's like it almost like they're testing it on on us you know like they're they're just running drive tests on us to see how face ID works and all the new technology works so that's a very good thing kit has to do with the price too I mean Oh $1,000 is sticker shock for a lot of people and I think that was a big turn-off you know yeah I mean I've totally forgot to mention that the price point does have a bit to do about it I I think also media may mainstream media made the $1000 price point a bigger deal than it really is when you compare things like a Samsung Note 8 and Samsung Note 8 is I think around 900 950 dollars Apple iPhones the is model with the top storage has hit basically $1000 already but they weren't reporting about it then right yeah so I think that that kind of also tainted maybe house how some people felt about it but again dropping a thousand dollars before any Apple care before any expansion tweaks that's still a lot of money it's a gang the grits a bag that's a bag that is a bag so right now we're we're at Apple didn't really outperform estimates specifically with iPhone sales it's something to keep an eye on we have heard plenty of rumors I'm gonna kind of jump around but we will keep talking about iPhone stuff there's a report by The Wall Street Journal just earlier this week that Apple is cutting their production of iPhones in half for the first three months of 2018 so originally that expected to build out 40 million additional iPhone 10 units well that number according to them was slashed to 20 million units and then on top of that they say that based on their supply chain sources they're throttling down component parts orders by sixty percent so you can see this is we know over the lifetime of a phone they will throttle down orders but to do that so dramatically three months after you know I guess you could say yeah roughly you know three months in that that's actually that's actually a bigger deal then than you think it's a little concerning but again when I said this is Apple's baby this is Apple's concept-car look they're sitting on now after these earnings their cash reserves are now at two hundred eighty five billion dollars they're just sitting cash apple's gonna make sure that this product is going to succeed and they will just wait it out and they are going to throw cash at it to make sure like the iPhone isn't sorry news flash the iPhone isn't gonna fail anytime soon right that look they're still selling 77 million units yeah but does Apple want to see a decline no but also we've talked about this for years like this kind of pullback what more can you do in a phone what more value is there and each you've said perfectly a thousand bucks look to make a $200 jump from the eight to the ten the compelling reasons they gave us were an emojis a better selfie cam and then face things ie yeah bitch and we'll have calls people that are for it and that are lukewarm and people that are totally all about it but that's not worth $200 for most people yeah and and I feel bad for all the developers you know and other people who make like the little component parts for the phone because if Apple's cutting all that all those people are taking a hit too and that's like a long chain of companies that's a lot of companies OLED screens you know chips and everything that goes into the phone so yeah that's a big deal when Apple sing they're gonna cut half of their production you know so these are things just to keep your eye on I'm not saying it's a failure but it is it did at least disappoint to a certain degree the other thing though the really the biggest news that came this week iOS 12 feature delays did you hear about this Beach I did yeah a little bit I've been reading about a little bit here so here's the story broken by Axios from inna freed formerly of CNET in the past and basically inna reported the scoop that Apple will be Delaine iOS features to focus on reliability and performance and when I hear that headline I think two things I think that's a good idea yes but I also think it's like we've talked about this and I'm not gonna beat everyone down with this but it is relevant for today's show again this is the new Apple this is a different Apple that remember in the past when Apple used to be able to innovate and deliver on time yeah that is not that is not them that's not in their DNA anymore it's just not this is an admission of guilt sort of in a way here I mean like they're admitting like yeah we have we've been putting out stuff that's substandard so we want to take a little more time to make sure we get it right and again think about iOS 11 has been a disaster from a bug standpoint from a patch that remember there it was probably about a six-week span where every week there was a new update the update to the update of the update lay and I'm not even over exaggerating there were actually two more updates in that update to the update update that we updated you know what they need to do this and I think this is a good move to get it right they're kind of getting getting ahead of everyone saying hey guess what iOS 12 we're not gonna bring all the features we expected to but we want a fine tune and tweak it it reminds me a little bit of when Apple did a Snow Leopard for Mac OS 10 remember Apple had the cat series of operating systems they had leopard and the next year they're like Snow Leopard is gonna be a refinement and it really was I remember it optimized like file space it was faster it was snappy was cleaner the thing is that they had made that kind of known very early so I feel like and the other issues that it wasn't like leopard was a disaster of an operating system Snow Leopard just fine-tuned it and so here is a little different where iOS 11 was pretty dang crappy and iOS 12 is going to hopefully fine-tune and not from an aesthetic purpose but just from a bugs efficiency snappiness we will though still see some of the features that they were expecting to put in so what happened here is when we talk about features in iOS 12 coming up some of them won't make the cut so we know that bloomberg reported earlier how one of Apple's kind of grand plans or grand visions is to bring Mac OS and iOS apps together where you could build kind of a universal app that would work on both a touch device and a keyboard and mouse device that that is still going to be the case so that's good but the other thing that happened is these are Bloomberg kind of dug into some of the features that they know about that will not be making the cut one of the things was an augmented reality multiplayer mode that was being reportedly worked on with iOS 12 um the biggest thing a redesigned home screen app grid so kind of a new layout and a new home screen that was expected to come out in iOS 12 but it looks like there that on the back burner there's some new file management apps and business user enhancements that they're working on but overall another thing that they talked about is even a new kind of app with photo or feature to the Photos app to help you reorganize and a more easily organize your photos some of these things just aren't gonna show up in iOS 12 now because they're working on optimizing in again when I hear some of those features I'm like yeah it's like FaceTime improvement we haven't seen multi-user FaceTime for god knows how I think I think the iPhone 4 might have been when FaceTime came out and we haven't literally like I would love to do a multi-person chat on FaceTime still has it would be awesome there are like little tiny bit tiny FaceTime things or you can kind of move to screen like the little box around resize and stuff but yeah nothing major and the things that you just said don't they're not like exciting they're gonna redesign how we organize our photos like I feel like they already did that and they made it more confusing and that process memories I'm down with memories bro cool but memories gotten keep man memories get you sometimes I'm serious oh dude my way more and in the Google memories but they were doing it first before the Apple memories I guess like gee that's a that's a that's a dirty word here totally nothing else exists Apple had the FIR Apple did actually bring the first voice assistant to the phone they just felt way behind yeah hey but when is iOS 12 is there any indication when that is gonna come out or has there been any any words about that from a challenger standpoint they'll announce it at WWDC they'll show off some the features and then we'll see it typically by September of 2018 but remember also at WWDC last year they announced it-- messages iCloud syncing and airplay to neither of those have I'm out yet it's been eight months since they were announces key tentpole features and airplay - still isn't here and that is what gives the home pot its ability to use multi room sound or actually be able to use two of them in stereo as a stereo speakers so that's still not here yet get on that but anyways I always told delays I don't know what you guys think about this we know this is the new Apple but if you if you guys and gals want to call this one 800 number cuz it always slips on my six one six two six two eight we want to hear I want to hear your thoughts on this new Apple that we talked about are you okay with it are you not okay with it are you just such a super fan that you're like you know what just get it right cuz I'm all about getting it right but I I'm getting a point where I'm kind of getting sick of saying just get it right just I think the shareholders right now are not happy well though they can put a little pressure the other story is that came out from Bloomberg was about a government probe coming at Apple specifically about the iPhone to the Department of Justice is one of them that's involved as um it's sorry about that Department justice and the Securities Exchange Commission they are involved in investigating whether or not Apple really deceived consumers with their power management features that they decided to implement in slower to slow down older iPhones nothing is happening right now let's just be honest about that but Apple also came out and admitted yes there are government entities that are looking into what had happened they're receiving questions from them and they are responding to them here's here's the I also enjoyed this statement from Apple specifically they say as we told our customers in December we have never and would never do anything to intentionally shorten the life of any Apple product or degrade the user experience to drive customer upgrades our goal has always been to create products that our customers love making iPhones last as long as possible is an part of that and I mean I think that's a nice way to put it but they would have never came out and said this if they were never caught doing it right yeah they literally they they only came out we talked about this so there's something there will will they say okay you know I know and I know Apple try to get ahead of it they are addressing the issue now they are offering a battery replacement program which is not the easiest to get fulfilled for the record people have had issues going to stores to make an appointment to replace their battery and guess what Apple says oh we don't have a battery for your phone Wow so you know it would be better if you scheduled it right and then hopefully they have a battery on hand when you get there but they're building yeah they're building in a new feature into that kind of system I I recall right I think they're testing it down in Canada right now but I know that they're rolling out a new feature to basically get a battery in place specifically for you for your phone because you've got to imagine and know that everyone went to Apple stores after they heard about the iPhone throttling issue with the batteries I'm gonna try this Brian I'm gonna try going through this process I'm gonna save this blog post here I'm gonna try this and then I'll report back until everyone how my you know how my whole thing went down so yeah I want to get a new battery for my iPhone 6 that's for sure you need you Nate you need to um you can go to Apple support page basically if you type in iPhone battery replacement the article that brings you through the steps to do it I'm able failable there so we'll see we'll see what happens to this investigation nothing is eminent honestly I think it's just gonna be like they'll get a slap in the wrist but there are people that were actually filing like class-action lawsuits against Apple oh yeah sure you know throughout there's several of them from consumers throughout the US I don't know if anyone's doing it outside of the US but I definitely know that that's happening so we'll see how that all plays out but look at all these things that we've been talking about it's just it's not the brightest time for Apple right now you know yeah they wish honestly I know so bad they just wish that they had a product right now that could just kind of like distract everyone from all the problems and they're hoping the home pod might be it but um let me talk about I need to release the memo Hey release the memo Apple don't be so political an apple boy all right we're just playing with you all we will continue on with the show and let you know that today's episode is unsullied by sponsorship oh this is we can say whatever we want we can say words like memo this show is sponsored by cnet.com check it out make Sina make Apple great again yeah all right another cool story by the by our friends at Bloomberg and Mark Kermit and their crew have been literally working there but over time Apple is working on a new trio of Mac's for this year with custom code processors or processors geez I can't even talk that could launch sometime by the end of this year now we know right now - Mac's currently actually have coprocessors coprocessors in them the MacBook Pro with the touch bar kind of the really probably probably one of the biggest flops of a feature that I've seen in an Apple product the touch bar honestly it's I it drives me crazy to this day anyways the MacBook Pro with a touch bar and the current iMac Pro are - Apple products that actually have coprocessors the MacBook Pro has a t1 coprocessor that helps control the touch bar and you know all those icons on the keyboard the t2 Mac coprocessor is in the iMac Pro that handles the power management and computer security no word yet though if it turns the liquid metal and stabs you I hope people have not but I hope someone got that all right it's gonna make me really sad and if it wasn't funny just call us and let us know I would have laughed more but I was paying I was paying attention to the link I was pulling up it wasn't really funny it's more like a sneak attack if you're cool with us you would totally get that but if not it's like forget you now Apple has been doing developing processors for a while we know the a4 processor the very first Apple dedicated built in-house processor for the iPhone 4 they've obviously evolved that all the way through the iPad which may or may not be a computer depending on who you ask that's right that's that's true but anyways the report from Bloomberg and as I've gone on a bunch of different teams it says Apple's expecting to release three new computers two of them are expected to be laptops and one of them is expected be an all new Mac desktop that will use new Apple coprocessors you've got to imagine they're gonna follow kind of along the lines of what is happening with the iMac pro from a processing standpoint but if it's with the laptop fine it could be a new new evolved t1 processor for the touch bar but I'm just like they need to bring out at least at least bring haptic feedback to that touch bar just something yeah like I don't I have to look at that touch bar and then tap it once just to turn the volume up and down yeah I mean I made a whole video about this with Steve Shanklin and all his his gripes about the touch bar maybe like six months ago and there's a lot of them and it was an interesting video so well you know you should go back to I'm not gonna throw him out on the bus but you should go out back to Steve Jenkins initial tweets when the touch bar came out he was all over like white on rice and I was like I'm like dude I haven't even used it you haven't even used it that thing is not gonna be that good it's gonna drive you crazy so three new Macs coming that could launch by the end of this year with new coprocessors all right we talked about the product that Apple needs to like distract everybody just like we need another hit like don't talk about all this iPhone mumbo jumbo we need a hit Beechum what time do you what do you think the wait time for a home pot is right now oh man I hope like less than two weeks less than two weeks I hope okay what if I told you the home pod still available for February 9th delivery oh wow cool both colors nice that's yeah next week you might you might say that's nice but I also think that's actually really bad it's bad well the reason why it's bad is Apple wants to sell these bad boys out and I don't think that they've made tens of millions of these by any stretch of the imagination and to me honestly I don't remember the last time an all new product from Apple was still available for pre-order with a delivery date of the actual release date a week later after its after its pre-order and I think and I think that that that's worrisome to Apple to like I know there's people that are high on the home pad hum poem pod like you know where we stand with it it's a wait and see but it's still available guys you just want you can just go right online you could buy for it's still gonna be available I see your since so it's not sold out yet this is what you're saying I was like I wasn't half I was half paying attention I'm sorry so usually you're running you're running I'm looking for home pod video to show for b-roll here I got I found you a nice video of you here okay but uh so so they're still available they're not even close to being sold out and you don't think they've made millions so that's a bad sign that's a bad apple well I'm not gonna give him a bad apple until I review it I think it's gonna sound really good again 3:49 guys and gals 349 plus tax tax 349 yah yah mahn all right Apple has confirmed on their support their tech spec pages the actual audio sources like this is the first kind of official layout of all the different audio sources that the home pod will support to let everyone know that is into this the Apple music service home pod users can ask Siri to play any of over 45 million songs available on Apple music yes a subscription is required and I definitely think if you're an Apple fan who has Apple music and you don't have a home assistant I think you're the type of person that it would be willing to drop 3:49 for this that's because you're literally like the ideal like target for this it's not a lot of people it's some people but it's not like the tens of millions of people also iTunes music so you can obviously play any songs albums or audiobooks that you've purchased from the iTunes Store was much like I've pre-ordered the Black Panther album produced by Kendrick Lamar are you keen that that comes out on February 9th iCloud music library so home pod can also ask there to play any songs that have been uploaded to a user's iCloud music library very good that it also includes you know your iTunes Match subscription or CDs or Apple music beats one home pod users can ask them to play Apple's official radio station podcast you can play any podcast directly through Siri we'll see how well that works because sometimes it it can be it I've used voice assistance to try and pull up podcast and it's not always the easiest and then airplay we know that natively the home pod will not support any third party music services so at least airplay will allow you to use your phone to play Spotify or Pandora or other apps like that to your oh don't want it don't want it to ignore title because people that are on title like oh I think I think titled people have might have a little complex with title because it's like the service that never gets mentioned yeah I don't think title people title people like that yeah I think jay-z is trying to sell it too right it's been trying to solve for a long was it long they were the first one that that came out and said we're gonna do like high-res files so I was stoked on that but I signed up for like the free free preview you know but then I never and then I got the Rihanna album which is cool but uh I never stuck with it see you to me you're the ideal person that title is trying to target and you're like no I'm good bro yeah like that's you know that that is an indication of when like it just isn't working right like look at how many there's gonna be a lot of ideal candidates for the home pop but I don't think those ideal candidates are all gonna pull the trigger on it it's not gonna happen Phil Schiller has some thoughts on the I'm sorry I keep on calling all these different things till Joe has his own thoughts on the home pod this is what he said to sound envision he believes that apples in a position to create a new kind of music experience that not only sounds incredible but is also fun to interact with he says that's the driving force behind Apple's work on the smart speaker he also said this quote we don't think it's just about home pod though or any one product it's about creating an experience that moves with you throughout the day that's called marketing speed that's just like listening to music that's not even English yeah it's just like how are you gonna innovate listening to music I don't understand tomorrow the whole pod man what you talking about the answer is the whole pod that's what you've been looking for that answer yeah I mean they did it when they made the iPod you know that was innovative like I have all my albums and day in here but I don't know how they're gonna do it with the home pod Musa watching us on periscope psych home pod is very bad alright YouTube TV just some we have a few couple quick hits before we wrap this thing up YouTube TV's $35 per month klore decoding service coming to Apple TV very soon according to sources the source would be David Katz mire of CNET so another kind of TV streaming service for you all if you want to jump on that that's go on I'm honestly on the place PSV you PlayStation View I love that thing I travel to TV for like a month and I loved it I thought it was cool but I just you know my cables already so has a lot more you know so I stuff what stations though are you stuck with on your kit like because to me it's live sports that really keeps you locked in cable with others yeah that's it Golf Channel you know like YouTube TV doesn't have CNN and my wife likes the home and what is it home network you know like the Home Improvement network there's a lot of things a YouTube TV doesn't have but the way it works is fantastic I mean just chrome casting and stuff it's fantastic but it's just fun it needs more it just needs more channels more content a little more meaning potatoes yeah yeah so this one is my five it pulled up for you but I hope you can find at beach it's the what's a computer ad from Apple we told you right when it came out like two months ago how horrendous this commercial was because it was classic Apple arrogance and it was funny because someone from Business Insider the gentleman's name is Dennis green in January late January decided to write an article about how people were pissed off by the sad and it's funny because then it kind of surfaced the fact that yeah it made light something we've been talking about forever that how horrible and how cocky that ad is like there's tweets there's posts around it I don't know how you guys and gals feel about it but it's it's just an infuriating add of just like the hipster so cocky and her neighbor just nicely comes by and asks her Oh what are you doing on your computer she's like what's a computer it's like I don't want to say I want to slap that person wrong but I kind of do it's just so wrong I haven't watched this I need to watch it well you've never seen you've never seen this commercial I've seen just like the little short ones it's playing on Twitter a lot yeah and I you know I never like turn on the sound or like sit down to watch it but I keep saying a swear she's going through the tunnel yeah just just watch the entire ad for me and then tell us how you feel next week just what you're doing on your computer what's the computer that is that is kind of infuriating what's the computer it's you know what this is this is a great this sets a precedent for Apple the next time you have a problem with your MacBook Pro you're like dude my computer's not working and the genius is gonna look you dead in the eye and say what's a computer this is a computer and and it's gonna go down in the Genius Bar when that happens hey hey you want some good news you wanna you know that Nintendo finally decided to pay attention to me what four or five years later Mario Kart tour they announced on their Twitter account Mario Kart Tour will be coming out for mobile it's now development releasing sometime in March of 2019 I know I got all I saw that yesterday I got really excited I'm like oh yes and then 2019 it's more than that's a long ways away so it's like it's like you guys are halfway there they um their first mobile app it was kind of like uh I don't I can't remember exactly what it's called but it was based like making like your own meet it was at Mia Meopta or something it was like you're making your own avatar for a mobile phone it was a stupidest they actually just cancelled that app oh yeah they did shut it down like the media me for me I think you can't remember it wasn't me at Omar so like I literally could care less about it was that bad cuz I remember when it came out I also complained put out a damn game put out a classic game on the phone yes hell for ten bucks everyone's gonna buy that like Mario go kicked ass man Mario go my kids still love to play that that's fine yeah just do it alright she does we got some awesome calls we get to the phone calls let's do it man thank you guys all for calling let me put the phone number up yes remember guys and gals boys and girls children of all ages well at least be semi age-appropriate a 1-866 two six three eight that is the number to call name where you're from and we had some really good calls we honestly even some of that we let some of these go long because they were good points but still just try to keep it around a minute ish it just helps okay all right here we go one of them I'm gonna cut off midway just just to warn you guys here we go hey this is Brian from New Orleans wanting to give my two cents on face idea I've had my iphone intentions launch day and I'm pretty used to face ID it works I tell people probably like eight out of ten times which isn't terrible for new technology but I still have multiple times throughout the day where I'm having to tighten my passcode in or it just kind of freezes well just figuring out whether it's me or not Brian it actually does work when I have my toothbrush in my mouth so uh you know there's a good Apple there quick fat Apple real quick the fact that they took away a lot of icons off that top bar on the iPhone can actually bit me this week I support iPhones for my business and someone came to me talking about the fact that their phone wasn't receiving calls etc etc in the past would have quickly looked at the you know notification bar at the top and seeing that the phone is and do not disturb mode but when do not disturb most turned on on the iPhone 10 the only way you could figure it out of see there a go to settings or be pull down control center so took me a little bit longer to figure out exactly what the problem was ultimately I figured it out and kind of felt stupid but I wish that they would bring the little crescent moon back when it was in do not disturb mode especially since people at my business do it accidentally all the time keep up the good work thanks bye man Brian I would like to know the model of toothbrush are actually using so I can verify that I have a electric toothbrush and maybe that's the issue yeah someone tweeted at us after the last show and said that if you don't get into your face ID and you're like at a weird angle or something if you put in your code it will it will record that angle or something and so the next time like maybe so if you're tried with your toothbrush you don't get in then you put in your code it'll let you in maybe next time gonna let you in with the toothbrush I mean I don't know it still doesn't work with me when I morning when I wake up I mean like seriously like I'm like maybe it's cuz my eyes are like even like you know more closing you know whatever you must look fugly like Brian ah now we're not gonna unlock this phone no no I'm not gonna do that alright um but yeah good call I love it let's move on this one I'm gonna cut off Midway everybody so just keep that in mind here we go hey guys this is Adam from Utah just finished listening to your most recent episode and we're calling about face ID and I've had the iPhone X since launch day and honestly I've been pretty pretty darn impressed with just how it's been been working from my personal experience even yesterday going skiing up in the mountains you know I'd say 75% of the time it would unlock when I've got my goggles on or you know my helmet on which I wouldn't be able to do with you know glass with with gloves on or my hands being wet and so honestly for me I prefer face ID because each one has kind of the time that it doesn't work but I prefer the times that face ID does work and I get it even when I'm lying in bed you know on the side of my face it's half covered up with my pillow you know it doesn't walk but for me that I mean that's that's the few times it doesn't but here's the thing I think people don't talk about I'm gonna get rid of that guy you know I think yeah and he makes good points who I think would I realize can be frustrating it's not for me but I always have to think like outside of the Technorati or like the tech world is imagine this like the power before the power button was just like the power button right but now the power button is like Siri it's part of screen capture it's part of turning your phone off in combination with another button it's it's like one button that does like a bunch of different things now and it it's just not as quote-unquote user friendly as it used to be yeah like what my lady she's like how do i reset my phone I'm like I was like trying to tell her from a distance like what I'm like no gotta hold these two and then just like it took a screen shot I'm like no these two it's like yeah man thing is having to relearn behaviors it's hard you know like we don't want to relearn behavior we don't want to learn a new language of how to write on your phone it's it's like we got enough to deal with you know that's how they're controlling us man that's how they're controlling and they have you know they have some analytics on how people like type you know they probably have some track they're controlling us stop controlling us okay all right got a couple more calls there we go moving through yo beats and tong glad you're back from the holidays man I didn't have anything to listen to but everybody comes to at work I always am the first adopter of the new products always get the newest phone got the air pause love them but the home pod may be where I part ways and the bottom line is the cost entry is just getting ridiculous right when you've got Alexa or in Google's platform it's fully integrated into everything - it's all these devices and they want another 350 just to get in to that with Apple it just seems like I'm starting to part ways so you know I feel bad because you know I've been a steering guy but Alexa has been my side chick for a while and I think I'm liking going that direction I just I just think the cost of injury for the product itself is just getting way too high that's my two cents man or men suck you guys later keep doing good shows thanks dude he's gonna he's moving in the direction of the side chick I don't think he was talking about Alexa either yeah you know I do want to make a point that we did have another caller it was just super long but I didn't want to give him credit he did call in and mention how home kit was released first so Apple had established the ecosystem first which is true but they never actually turned it into something that consumers could latch on to early that's part of how they fell behind but he did mention that look you know if you have an Apple TV it can be the hub but then I'm like well not everyone has an Apple TV and there are aspects of it where you can control things remotely that can be a little easier but I just wanted to recognize his call because he said that we are so harsh on um on home pod and home kit that we don't give it enough credit so I I mean I'll give it credit for coming out first but Apple just didn't know what to do with it and why did Amazon accelerate so fast even though home kit was technically announced first is because Amazon opened up their API to let anyone jump on board third-party companies people that are developing apps and it became a thing because they weren't so close minded about it when Apple announced home kept they said like they always do oh we'll make this available to search specific partners well that took forever to even happen and then you just limit this you limit this new thing and they've done this every step of the way with home pot at home kit it hurts the actual advancement of the product so I think that's one of the biggest things they had it they had Siri they had home kit but because of strategy-wise or what they were looking at they were so focused on the phone is it other companies like you know we're gonna try something different and guess what it worked so that that's on Apple more than anyone else like they had all the pieces in place quite honestly you also mentioned like ease of use on that apple homekit app and I haven't really played with it a whole lot but I am interested to play with it after that because I do sometimes when I'm using a lexan I use the Alexa app I'll run it you know I got I kind of get lost in there it it's not that intuitive to use the Alexa app sometimes it's a little difficult to like which room I'm am I in or you know what am i listening to so I don't know it's interfaces nicer because it's like tile based and you can create groups and you can do this with other apps I think what it comes down to though is even if the interface is really easy the fact of the matter that is I'll give them a credit for having an easier interface but Amazon is better because like I said it came out of the gates it's more compatible it does more things and it was ready to roll and everyone was ready to accept it and now everyone is on it so that's even with a easy to use app doesn't necessarily mean it's gonna be the the product that people end up using yeah all right we got a few more calls let's get through them here you go hi Brian Beach my name is Luke from Australia big fan of the show I'm just calling to serve as a warning to all iCloud users I know that it should be obvious to not trust cloud services especially iCloud I stored over 200 gigs of important data to iCloud and what happened was the drive ran out of storage so I upgraded the space but it was already too late the drive stopped working and at first I thought it was just a little too one machine but this has actually happened to I can't drive on the server and so now I can no longer retrieve my files the reason that it is so bad is because most of my files were synced off the Mac due to the optimized Mac storage option I've spent many many many hours with Apple they keep telling me they just need a bit more time a bit more time now coming up to four months and I know I'm never going to see my files again so I can download them one at a time from iCloud calm but I have over 200,000 files and good more I just purchased an iMac and I signed in with the account but nothing comes down so everyone just be vigilant and I thanks for the good work guys keep it up that's a brutal story man I'm sounding the alarm on that one that is a brutal story 200 gigs I some reason I felt like Beyonce was gonna cut was gonna start coming out dancing no you know what I that story is painful to hear yeah that was a painful story to hear the alarm is no like you know I've lost songs that maybe we're like 30 gigs and that hurts your soul but to lose 200 gigs of data that's probably important stuff for months Apple he's dealing with Apple for four months sound the alarm Rudo anyways you know what though way I appreciate that he called in just to like tell a story because that's kind of like a being a part of the community and I've said on the show like I'm old school in certain ways and I don't put my stuff on the cloud like I have mic music collection on it my hard drive and then I also have a backup hard drive and it's one of those things that once it fails it hurts so bad you'll never do it again yeah you'll never do it again once a cloud service fails on you my advice is to have everything backed up before you put it in the cloud so you got a backup of everything and then put it in the cloud is the third backup I mean that's that's that's what I try to do so that is such a people want to say it but 200 gigs son that's a lot 200,000 something like that all right well I hope Apple gets that worked out for you man also that's sound a siren could have set off a 2 Live Crew I swear you know and they're in there very controversial explicit album that I should not have listened to when I was like in 90s kidz most it's like expletive laced music when we're in the 90s man crazy anything any 90s hip-hop or metal even crazy okay let's keep going we got three calls left let's get through them here we go hey Brian this is Eric owns the Scranton Pennsylvania I really love this show I think you guys are doing a great job I'm just wondering about the Apple pencil I think it's good Apple products that has a lot of potential maybe Apple will improve it soon and that's what I'm wondering about I kind of want to buy an Apple pencil now but you know should I buy it now or should I wait you know expecting a new Apple pencil to come to summer thanks brain babe I love I love this color because obviously I'm a big fan of the iPad pro except for that horrible commercial for the record that commercial just makes me want to like kick it across the room but the the rumors and reports is that the new iPad pro that will be coming out sometime this year my hunch is it's gonna be coming out towards like the middle to the second half of the year is that there will be reportedly a new pencil with new software features so you know if you're if you're on the fence right now and you don't really need it just wait it out but I love the iPad pro there's I've talked about it a bunch of times but there are some amazing apps on it now that use the actual pencil a photo editing app called affinity photo that is affinity AFF i nit y which is it's just bonkers it's like hi it's basically photoshop and in some ways even better on your iPad so I love that I love that app and it's for you know you can do you can do pod cat you can literally record a podcast on your iPad but there's a few programs like ferrite and others there's just so much you can do now that it's like it's really cool I'm a big fan that's all I could say I'm a big fan so no one can say oh you hate Apple products no exact opposite okay here we go two more two more left two short ones here we go a beach in town this is Tom from New York I just have a question to you guys maybe you can help me out here but I noticed that the face ID only works when the phone is in portrait mode does not work horizontally I mean it's demin gonna make an iPad pro they didn't have to figure that one out half the time when I'm laying down I have to sit up in bed just to open up my phone and that's not gonna work but then I said what you think that's fine dude I had no I I had no idea until the man just called us like I totally trauma like oh my gosh he's so right unlock when it's alright when it's your phone's locked in its horizontal it will not unlock I'm know there's people are gonna try this now that are listening it does not unlock so and he's absolutely right about it then having to do something for the iPad because it's like it's like I use my pad horizontally like most of the time other than when I'm reading comics so cool that's that's crazy that's a good fine man I love that all right this is the last call here we go hi this is Josh from Ambler as always I love your show you guys Rock I was actually just listening to this week's show you guys were talking about car play and again it's something that Apple is really unfortunately done half baked period I have the iPhone 10 with the latest software and I have a 2018 Audi q5 and it is incredibly glitchy it is really not reliable sometimes it works sometimes it doesn't I've taken the car to outi and Audi says that Audi corporate is working with Apple to sort out this problem but it's really a problem with Apple's software when I spoke to them they said other car manufacturers are having similar problems and it just goes towards you know the overall disappointment of Apple putting things out they really aren't polished I mean Steve Jobs would have never ever been okay with something like this so your thoughts thanks have a good one you know this comes down to a theme that is part of their new identity they're just spread too thin they're doing too many things their resources are spread too thin you know if they wanted to they could maybe invest some of those two hundred eighty five billion dollars of cash they're sitting on and employ more people to get their stuff done because now they have like 12 different product categories with five models for a product category 283 what a billion dollars sitting on it the thing is can you know what can money make things easier for all of us including Apple it's like they they are just literally spread too thin and you've seen that now with what happened with the iPhone you know remember there are stories about how Tim Cook really want to prioritize the Apple watch and so they shifted resources from other teams specifically for the Apple watch and to get it up and running and all that I think that's what happens when you start building all these new product categories and you're not sure how much time and resources it takes this is a lot of work and so yeah is it harder absolutely do I know how to do any of this absolutely not but at the same time you understand the dynamics of Apple in the past was more focused they didn't have nearly as many products they didn't have three or four different screen size form factors just for one iOS and it makes you have to really ramp up across all levels to be able to do that and a lot of the leadership and key roles during that era are gone now so this is a new Apple with the new set of rules and quite honestly I think that I've always said this jokingly that I think Apple management like that people high up are probably probably happier and more at ease with Tim Cook at the helm cuz he's not gonna like destroy anyone but Steve Jobs instilled kind of this fear in people it worked like we benefited from SJ being a total jackass to them like when we won that caller said oh Stesha j would have never let that happen would that would never been acceptable he would have chewed some people out hard and fired people he would have oh yeah like iOS 11 I mean that's embarrassing man that that the launch of iOS 11 is embarrassing know who's accountable for it you know and I know I don't want people to get their lose their jobs someone listening right now is like I wish Brian's lost his job [Laughter] you've got to put more resources behind the stuff because it's not easy well that's it that's it man that's all our calls that's it we're done are done so alright um Beach thanks again for another show we're doing it long distance I'll be back in the studio next week alright so uh yeah will I be back yeah I'll be back alright so there you have it everybody remember call us alright everybody safe have a great week we'll see you next time peace
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