Gadgetory

there's one what we're trying to do with rainbow crow is created experience almost like walking into a storybook so walk over there to that little lit area on the ground and you'll see the little dandy lines shoot up that's me in a cluttered conference room in Silicon Valley watching a virtual reality movie but inside my headset I feel like I'm in an animated fairy tale in this experience rainbow crow from bail Bob Studios I do more than just watch take this snow scene are you ready I'm ready okay here you go now shake them yeah there you go with my arms creating snow I feel like I'm really there I'm almost disappointed when I reach out my hands and I don't feel a snowflake melt on my palm what's going on here we spent a lot of time working on the tech to make the edges of everything in rainbow crow feel really soft so that you would want to touch them like you want to hug the characters you want to roll around in the grass and feel even more part of the story you know the thing about VR is that you can describe it all day but you don't really know what it's like until you put a headset on it's so much of it as how that reptile brain buys into the reality of bail Bob is the foremost animation studio in VR and it's trailblazing VR specific practice is sucking into its stories bail Bob's characters are smart they subtly mirror your body language for example it's a trick kebaya Bob borrowed from social science as a shortcut to gaining your empathy even if the connection you make is with a cartoon bunny in their first feature invasion the characters look directly at you and you can't help but respond wherever you are that character will look at you and find you and if you're moving that character will track you with their eyes when the little bunny hops up and looks at the viewer in the eye people were doing stuff they never do in a movie theater you know they're like talking to the bunny and they're waving and they're reaching out trying to touch it they're they're mimicking their body language in fact research is mounting that VR actually impacts the human brain differently than passive experiences like watching TV or movies after bait Bob nudges you to move and interact you won't simply remember something you saw you've generated a memory of something did when we are actively involved in the navigation process we have better memory for the experience that we had we have better memory for the environment that we encountered whereas if we're just watching a video people have a harder time remembering what they experienced Hollywood is taking notice invasion just six minutes long and a top VR download is now on track to be the basis for a fully animated movie invasion was the first time that characters and stories were taken from VR and translated into a Hollywood film for the creative minds at bay about the rules of good storytelling are still essential we will find that new way of storytelling we will find those things that are so special and unique to they are that we haven't even discovered yet in other words baobab is inventing the art of smart VR storytelling and that means it will be hacking its cute little bunnies more deeply into your brain you