Gadgetory

i untie panel room from cnet com and i'm joined by tim Alessi the director of new product development for LG graduations Tim on the award for the en 9600 how do you feel thank you ty oh it's awesome so it can be recognized for an achievement in a in a show as large as this to be able to be named that's not only best TV but best product and show is really an outstanding accomplishment so what is brought us here how long is this TV being in development all ed has been around for a while but the real breakthrough this year is to be able to get it to this 55 inch screen size make it relevant for the home theater crowd not just kind of a niche product so that's that's why we're really you know showcasing it this week so what's magical about the 55 inches a lot of 55 inch TV is being shown this year why that size in particular well it was just a good place to start I mean we can certainly go higher in screen sizes but you know as a first entry into the market with 0 LED we thought 55 was was a pretty good spot ok I'm look special about this technology in particular well I mean as you know it's it's a totally new display technology which emits its own light so that means it can have that pure perfect black level it's very energy-efficient the color gamut is wider than a standard display so you're going to get natural colors and the technique that we use with the 4th white pixel really adds to the brightness without distorting any of the color so it's just kind of the perfect package of everything and we're going to see this in the third quarter is that right yes the target ship date is sometimes during the second half I think probably around third quarter but we want to get it out as quickly as possible based on the response here and this is going to be more targeted at a enthusiast crab would that be right as the first of its kind yeah I think that looks that's where the main appeal will be I mean it's certainly pricing hasn't been set yet but it'll certainly carry a premium over existing technology but even price aside I think the performance is really what that real hardcore home theater in this is looking for and when are we going to see OLED become a mainstream technology well it's it's tough to say when it will become mainstream obviously this is the first big screen so we'll see how the market accepts it and how economies of scale work as far as getting the pricing right but you know it'll be it'll be a few years before it really gets into the mainstream okay now presume you've seen the Samsung early at their stand so how do you think it compares against yours well you know LED just as a technology is far and away better than anything else out there so it looks good but we think we have an advantage number one it seems like we have a little more finished product the design is more finalized and you know it actually has a model number so then I think we're a little bit closer to launch and that forth quad pixel technology with the white I think really is going to give us a little bit of a picture quality edge as well oh great okay thanks Tim for your time and congratulations again I question thank you okay