Gadgetory

it's my honor to officially unveiled 52 we heard the BlackBerry key to events I might as Axwell with Roger Chang Roger what's new with the BlackBerry key - well blackberry so you have to start by talking about the keyboard keyboards completely redesigned the keys are 20% larger they're textured so you got better touch typing capabilities it's mats of glossy the old one on key one was actually glossy like a what like a little bubbly ones actually slip this slide on the keys frankly the key one keyboard felt a little cheap this is definitely a much nicer feeling keyboard okay so we've got a four and a half inch screen touchscreen it's running Android and we should have said this in the beginning yes the BlackBerry is still a thing can you explain the whole BlackBerry the limited versus blackberry mobile yeah so a blackberry limited Blackbird the original blackberry that we all knew and loved and grow up with they basically gave up on making phones they've since license out the BlackBerry Mobile name - Chinese company TCL they make televisions they also make phones in the Alka Dell brand now they're making blackberry mobile phones they started a year ago with a key one this is their follow up this is the second version with the key - let's talk about other hardware changes we have a very similar design like you said 20% larger keyboard but we've got two cameras on the back this time yes they're they're very proud to boast of the first blackberry with a dual cam set up never mind that most phones already have this most premium phones do this they they spend a lot of time talking with the portrait mode photos they could take now obviously these are features that have been around for most premium flagship phones blackberries just getting around to it but you know blackberries a little slow when it comes to things that aren't about the keyboard right so we've got that design change we've got the dual cameras on the back we've got inside though it's not super top-of-the-line we're talking about a Qualcomm 660 processor the major flagship phones these days are running 845 s that sounds like a lot to know the numbers sound extremely different it's at least 200 that must be a big deal right well now look so blackberry said if you know in terms of your your normal tasks productivity tasks running emails browsing all that stuff you're fine but if you really want Multimedia powerhouse this is not the phone created if some where does this thing fit in with all kinds of phones you've got Apple phones you've got one plus phones you've got Apple Samsung this is gonna start a 649 dollars or a 64 gigabyte model with six gigabytes of RAM which is insane so look the the specs here it's a little weird because it's sort of priced at that level right below the super premium phones like your iPhone or Galaxy S it's really closer to like a oneplus or an LG Motorola phones but the specs aren't quite top tier they're they're a little bit as you mentioned with the Qualcomm Snapdragon processor it's a little bit lower than your standard premium phone even though they would try they're trying to frame this as as a premium phone so it's it's kind of a weird position it's really it's its own niche product right look this is going after folks who are just diehard fans of a physical people let's talk a little bit about the BlackBerry ad showing off the introduction of the key to the ads very self-aware it seems like they're making fun of themselves a little bit of people saying oh Black Bears still a thing without saying black bears nothing right it's a big I think it's actually a very smart marketing move what do you think about that no I think they're tapping into the idea that you know I used to love my blackberry the BlackBerry there's there's a bit nostalgia involved there it's it's it's kind of a smart move I'm bringing back that Blackberry love that we used to have we used to have this used to have some I used to have a lot of blackberry love I mean I wrote whole stories on my old BlackBerry's so that reminds me about back to the keyboar situation they were talking about the click enus that the designers are worried about how well these Keys performed the compared to the BlackBerry Bold 9900 with a very beloved keyboard they got a lot of people in the crowds excited about that just the reference to the bold 9900 I remember the click enos of those keys I remember how responsive they were and the fact that are using that as sort of foundation for this keyboard definitely bodes well for it yeah I think they're trying to reach diehards and I think this device while not like super top-of-the-line like a 999 phone or something like that if you're into blackberry into an actual keyboard this is one of the few phones that has a keyboard on it and it's running Android so you got thousands thousands of apps I make millions of apps I guess well they are saying this is not this is not mainstream phone this is not a phone that's going out to the same crowd as an iPhone or Galaxy S 9 this is really a niche niche product this is going after folks who love keyboards and fortunately there are now a lot of other options out there so like this is it if you want a physical keyboard we're gonna see how this thing performs in a full review so we'll have a lot more details as cnet.com Amaya's Akhtar and Roger we'll see you guys later