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Buzz Report: Cingular plays 'hide the iPhone'

2007-05-25
hello it's Brian Cooley and from Hollywood welcome to the buzz report first the gadget of the week it's the t-mobile wing sort of a sidekick for grown-ups it runs Windows Mobile 6 has a 2 megapixel camera Bluetooth Wi-Fi QWERTY keyboard about all we don't like about it is that it's kind of bulky and our review says it doesn't have 3G data t-mobile doesn't have 3G in 2007 it had to be a typo so of course I got on the horn to Kent German no it's correct no 3G yet on t-mobile they're apparently still cutting their food with stone implements and attacking their competitors with a bone but even if the wing is a little chunky look at the bright side you won't be because you'll be running around from coffee shop to coffee shop looking for a hot spot all the time now the news a new survey from Accenture came out this week says 75% of high tech CEOs believe their companies provide you with customer support that is above average that's a very efficient survey I'd say because it simultaneously proved that 75% of high-tech CEOs are high and the website The Inquirer rolled out its list of top 10 greatest ever technology names recently I enjoyed reading it this week they conjured up the IBM butterfly laptop with its novel keyboard son a short powerful memorable name and how from the movie 2001 with each letter alphabetically adjacent to IBM so you know what it's time for my top 5 technology names that aren't near as elegant as those shortened to a top 3 to avoid a skirmish with Tom Barrett's trademark lawyers number three is gateway 2000 a PC company from farm country with a Holstein cow logo that wasn't founded in the year 2000 so where did they get gateway or 2000 number two buffalo technology Buffalo that makes no sense oh wait I've got it look at their Taiwan website there it is it's an animation of two hands offering up a great big steaming pile of Buffalo oh that can't be it and the number one wacky name in technology almost anything open-source like Firefox what the hell is a Firefox or GIMP nice name or lame which stands for lame ain't an mp3 encoder except that it is and after about five months of monster publicity telling consumers the hot new iPhone will only be available on singular singulars new parent AT&T is now rushing to change the names singular to AT&T just in time for the iPhone to launch huh ah I get it it's summertime an AT&T wants to take us all on a ride through the high-tech marketing funhouse we'll watch them stumble through store naming musical chairs then it'll be a wacky game of hide from the revenue finally the old favorite playing Marco Polo with those iPhone shoppers before everyone gets a box of Cracker Jack and a ride home on the bus one damn long ride I'm Brian Cooley this has been the buzz report thanks for watching you
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