stand by for doors stand by for doors
you
you
oh yeah oh yeah yeah
you
you
you
oh yeah oh yeah oh yeah oh yeah
you
you
you
you
the program will begin in about five
minutes the program will begin in about
five minutes please take your seats
thank you
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program will begin in two minutes the
program will begin in two minutes please
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one minute folks one minute to Showtime
please take your seats thank you
you
I'm John Taylor with LG electronics USA
happy new year everybody and welcome to
CES 2012 or what i like to call occupy
las vegas and welcome to your very first
press conference of the 2012 show on
behalf of all of us at LG we're excited
that you made it great to see so many
familiar faces in the crowd looks like
everybody's bright-eyed and bushy-tailed
this morning it's a wonder what an extra
week between New Year's and CES will do
for you and maybe it's that fresh oxygen
that they're pumping into the rooms and
after all it is eleven o'clock Eastern
Time whatever the case were happy you
joined us today we're unveiling our 2012
line of home entertainment products home
appliances and mobile phones next USA
Wayne Park has three decades of industry
experience he served as head of the
digital TV strategy on the global basis
he held key roles in the LG Chairman's
office and was also executive VP of
corporate strategy for LG Electronics
globally as our corporations most senior
executive in the Western Hemisphere mr.
Parker is responsible for overseeing
home entertainment products home
appliances mobile phones commercial
displays air conditioning and energy
solutions all here in the United States
please join me in a warm LG welcome for
mr. Wayne Park good job whoa big color
good morning and welcome to the
beginning of what promises to be the
most exciting experience at sea show and
even more exciting year for LG
Electronics this year we have many
remarkable innovations designed to
deliver the latest technology design
features and contents to enhance
consumers lives
we are eager to share this video this
week but before we get started I would
like to reflect for on the successes
that led us to today as we all know year
2011 or the fight challenging year for
economies around the world the United
States included and yet 2011 was a
pivotal year for energy filled with
great successes that have made our
business stronger and the future
brighter than ever last year in a
difficult economy LG electronics USA
increased is revenues by nearly eight
percent and overall sales for LG in
North America exceeded 12 billion
dollars thanks to traffic support from
our retail partners we achieved
record-breaking us sales in the fourth
quarter last year and impressive markets
your games for the year especially in 3d
TV with our LG cinema 3d line preferred
by consumers as the best affordable
approach to 3d TV the wizard have drive
our growth in 2011 in fact in a
relatively flat obama in home appliances
we maintained our number one position in
US front load laundry for a fourth
straight years as LG continues to
deliver innovation and style to the
market and we grew our share in multi
door refrigerators after launching the
largest capacity french door
refrigerator in mobile phones we
continue to improve our US business and
brought to market some truly innovative
enhances including the first dual core
smartphone ecclesia spray 3d smart phone
in a smartphone with a true HD IPS
technology when it comes to the energy
we advanced our us brand awareness
the NCAA has tapped into the passion of
college sports fans on a corporate level
we strengthened our commitment to the
environment increasing sales of Energy
Star rated products by thirty percent LG
partnered with Keep America Beautiful as
exclusive consumer electronics sponsor
for a Great American Cleanup activity
and we responsibly recycled more than 10
million pounds of electronics and we
launched an industry-leading commitment
to cut LG's us greenhouse gas emissions
in half by 2020 and we did all this
while launching exciting new product
categories like LED lighting and solar
panels hood what a year despite the
challenging business environment in 2011
life still good at LG and the best is
yet to come our focus this year is to
continue to grow our share in our core
categories thanks to leading edge
products and a redoubled efforts to be
our retailers best partner today we
invite you to experience the latest
energy innovations designed to deliver
the latest technology design feature
positive future with innovative products
that leave the market we continue to
deliver on this promise keeping our
customers foremost in our minds to
create the value they seek but I won't
ask you to take my word for it I believe
our products speak for themselves Smart
TVs and smart appliances to smart phones
and smart home management all of which
you will hear more in a pout thank you
for joining us today and again have a
great show thank you
Thank You Wayne now I'd like to
introduce our special guest speaker dr.
Scott on he is president and chief
technology officer for LG Electronics
overseeing our company's 18,000
engineers and scientists around the
world dr. Ron is a chief innovator and
driving force behind LG's cutting-edge
technology he's been instrumental in
positioning LG among the top global
electronics companies and greatly
enhancing LG's reputation in the process
to give you a sneak peek at what's to
come from LG in 2012 I'm proud to
introduce our master of innovation dr.
Scott on your time happy new year
everybody thank you very much for
joining us at the first CES 2012 press
conference I have a lot to talk about
today and I hope you will agree that
it's been worthwhile getting up so early
our introduce was a new you know a smart
TVs smartphones as smart appliances and
how they're smart functions ties
together across the different product
category let me start with its Smart TVs
we made a huge improvement in terms of
feature like size early Dapeng light
technology input device and many more
are explained the major improvements to
this year's 3d smart TVs one by one for
this year we have developed larger
display size for an even more immersive
home theater experience we will be
launching our large screen 3 TB in 55
inch a 16g 72 and even 84 inch sizes our
cinema 3d TV
uses an ultra definition panel with a
resolution and screen area four times
their of 40 24 HD panel we have also by
embedding the LED units directly into
the custom developed film we've been
able to create tin opener for a visually
stunning display like some of our
competitors we use a direct LED penlight
unit to recreate really rich and deep
black levels introducing our cinema
screen design we've gone to great
lengths to reduce the thickness of our
TVs pricing picture quality LG cinema
screen TB has just a 1.0 millimeter
bezel and 28 millimeter thickness let's
talk about input devices last year we
introduced an innovative new way of
interacting with TBS the ROG Magic
Remote this year medic limit as a wheel
for scrolling to improve navigation of
large list pattern register for
intuitive control of common features and
most exciting of all voice recognition
as a natural solution for text input now
searching through the endless amount of
content available on our Smart TVs
becomes easier than ever before with
voice recognition taking things a step
further we are developing a more lowest
natural interface and translate physical
gesture into user input this year in
addition to voice recognition we are
introducing another another major
natural interface feature 3d gesture
interface using a 3d camera not only can
you use your hand to
emulator function of the Magic Remote
you can also enjoy the gains that
recognize entire body gestures masher
which is our feature for sharing media
between all the products this year we've
updated it by adding a lot of new
features and we called it Smasher plus
we've added wife mirror the older
display on the mobile devices second
display for mobile devices which allows
the TV to be used as supplementary
display mobile high-definition link for
the best quality video connection from
comparable mobile divide a wide i drew a
strategic alliance between LG and Intel
LG cinema 3d smart TV will be the first
in the TV industry to feature intel widi
technology we know the importance of
application and to build a successful
smart TV ecosystem we build we form the
smart TV alliances with other ce
manufacturers created the cellar lounge
to help the developers register their
application easily and launch it
exciting new services and contents like
our tradition and kpop zone these
initiatives have helped us grow our
platform and we now support more than 80
countries and offer more than 1,200 high
quality applications since the start of
the smart TV revolution we've heard that
industry chipset have held us back from
providing high performance and powerful
solution on our TVs after a few years of
development we are announcing our own
chips
the airline the airline chips the
features a to your core arm CPU
architecture a quad-core GPU and
enhanced 3d this year we are going to
apply the airline chipset to our Premium
TB liner since last year we've been
promoting the benefit of LG cinema 3d 3d
technology with this lighter more
comfortable and affordable glasses and
will be improved 2d to 3d conversion in
our set this year with superior tabs
effect and smoothness to enhance the 3d
experience we are adding a 3d depth
control option and 3d streaming so that
the audio can now be as exciting as the
picture also as I mentioned earlier with
our largest larger side TVs consumers
can enjoy a more immersive and realistic
3d experience for single use of it we've
created gracias pre 3d monitors and
laptops the system features head
tracking technology with the built-in
camera and advanced 2d to 3d conversion
you jerk and viewed of virtually
limitless 3d content available or
available on our pc today before we move
on to the next product category I'd like
to introduce another new product as you
know google launched their updated TV
experience last year and we believe
cinema 3d magic remote and your core
airline chipset that would make on LG
google to be a popular choice for many
consumers so this is your SES be
showcasing our own series of Google TV's
learning on the latest
Google TV software our technology
coupled with the Google TV platform will
form the basis of strong future corking
relationship with Google now let's move
on to the smartphones as we will
probably her we have invested heavily in
LTE for the last few years this research
in the world's first LTE demonstration
the word 1st Lt chipset and world-class
patent filings in fact LG was recently
recognized as the clear leader in LT
peckin by the Forbes magazine we believe
this give us a firm foundation for
future growth in today's comparative
mobile industry building on our tea
capabilities we have launched the LG
optimus LTE smartphone this mud phone is
currently our flagship model and is our
first product to integrate the true HD
IPS display this display features 4.5
inches I'd with HD resolution and 329
pixel per inch a 100-percent color
accuracy for natural life like colors
lower power consumption smartphones and
tablets are becoming critical component
of an enterprise mobility solution we've
noticed that more and more employees are
using their personal mobile device for
both work and play the LG revolution
smartphone integrated with VMware's
horizon mobile technology is world's
first 4G LTE virtualized smartphone and
was honored with 2000 tariff CES
innovation award
this smartphone enables to Android
operating system on a single device one
for personal use and the other for work
employees can now maintain privacy and
control over the personal side while
organizations are able to import
corporate IT policies over the business
profile you can expect many more
exciting smartphones and their
consumer-friendly features at the Mobile
World Congress next month the final
product carry that I'd like to talk
about is smart appliances smarting is
LG's unique technology for smart
appliances which debuted last year and
has evolved and been expanded for 2012
last year we introduced smart diagnosis
heat smart adapt and smart access we
also presented a feature that called
food management which keeps track of the
food stored in your refrigerators we've
improved these features so much this
year and it's been given a new name
smart manager LG smart manager
transforms the appliances into a
complete food management system user can
be called food item items stored in the
refrigerator using the LCD panel using
voice recognition or scan grocery
receipt with a smart phone around the
refrigerator to automatically download
the food item list smart manager offers
recipes based on what you have in your
refrigerator region to this is health
manager which suggests daily or weekly
meal plans based on your family's family
members
files not only can you refer to your
shopping list via your smartphone during
grocery shopping but you can also
directly order your grocery from the
refrigerator in your home I'm really
excited about another appliance
innovation that we are launching this
year blast chiller imagine you have a
can of lukewarm soda oh you put it in a
refrigerator to cheer it but it takes
such a long time a typically fridge I
rotates about 40 minutes to chira can
even in a freezer with our blast chiller
this is dramatically cut down to less
than five minutes for a terrible wounds
can of soda this innovation is made
possible by a jet air planned swirling
motion perfect for the chilling a can of
beer on a hot summer afternoon what
smart product possible is connected and
in 2012 all of our devices will be able
to connect interact and communicate with
each other no matter what category they
are in TVs and mobile phones will be
able to show the energy usage and
control appliances mobile phone will be
able to share and stream content to our
TVs and moving for our appliances will
be able to connect to the plant smart
grid systems around the world although
we are focus on consumer electronics you
at CES I'd like to briefly mention about
LG's commitment to the future of smart
grid the importance of intelligence
energy management system is growing more
and more so we are preparing home and
building energy
systems that help ensure our consumer
products and energy solutions work in
harmony we are also advancing our effort
in green energy solution by developing
the latest technologies for solar panels
LED lighting energy storage and healings
ventilation and air conditioning systems
through these various initiatives I'm
sure that our grander vision will put LG
in a readership edition for energy
management before I leave the stage I'd
like to unveil one final product one of
the product that we showed last year
that really excited visitor was our
small or LED TV well Your Enthusiasm has
not gone unnoticed here we've got a much
larger version for you this is our
55-inch oled TV at just 4 millimeter
thin and weighing only seven largest and
lightest or LED TV the beauty of this TV
isn't just his appearance either the
picture quality quality is superb and of
course this is 3d capable and one
hundred percent comparable with other LG
3d glasses as we expected from LG
Electronics the products and
technologies that I've talked about
today are just a small taste of range of
product that LG is showing here at CES
2012 thank you once again for joining us
here today please to come along to our
booth in central hall where you can see
many new interesting product thank you
very much happening
thank you doctor on that's an amazingly
thin screen I wanted to thank our good
friends from google TV for joining us
here today as well now I'd like to
introduce three speakers who will
provide a more detailed account of our
us product launches for 2012 to begin
with our to begin our product review is
someone that you many of you know really
well Tim Alessi the director of new
product development for home
entertainment in the United States with
more than three decades of experience at
Sony sharp and now at LG since 2004 he's
responsible for us product development
across all consumer electronics
categories at LG here to share LG's us
home entertainment product roadmap for
2012 is my brother from another mother
Tim Alessi thank you John good morning
again everyone it's hard to believe that
a year's already passed since last CES
when we introduced cinema 3d technology
we were pretty much a lone voice in
supporting a passive technology based on
LG display's fpr but we were armed with
consumer research that showed a strong
preference when compared to active
shutter glass and a lot of positive
critical comments so based on that that
gave us the confidence to mount a very
aggressive marketing campaign for
passive technology does that make us
passive aggressive I don't know it makes
us aggressive about passive I know that
and the response from our competitors
was pretty predictable they said well
research is research but consumers vote
with their pocketbooks and ninety-five
percent of the market is using active
shutter glasses pretty easy to say in
the first month of our product launch
but you know what they turned out to be
right people do vote with their
pocketbooks and as the year progressed
it turns out that more and more of those
votes are going towards passive
technology this is
not a red state blue state thing in this
political climate but you can see that
according to NPD the unit share of
passive 3d has grown to over thirty
percent of the market based on the
latest reporting period being November
and looking at it from a brand
standpoint since our launch in April our
market share has grown steadily we
passed sony several months ago and we've
got samsung square in our sights we
think that trends going to continue for
a couple of reasons first the core story
for cinema 3d still resonates with
consumers reinforced with the new
technologies at dr on explained before
we're going to go to market with a
complete new lineup and we've expanded
coverage of cinema 3d within our line to
roughly fifty percent of the models but
that's not the only story because this
year we're asking the question how smart
is your 3d another big trend in the
industry obviously is smart TV and you
heard a lot about the the new
improvements since last year when we
introduced a very innovative and
intuitive and easy to use Home Dashboard
combined with the magic motion control
as well as plentiful content this tube
was hugely successful this is just one
example of a positive review we got from
a very high high-powered publication who
named us as the number one smart TV
platform for the very reasons that I do
dr. Ron already talked about the
improvements to the motion remote
control and that's going to be combined
with a newly redesigned Home Dashboard
even more easy to use because it's more
customizable and it will provide access
to the content that people want with
less clicks in a very easy fashion we've
also upgraded the browser to support
html5 and flash 10 video for a true web
experience right from the TV as well as
new content partners and enhanced search
capability we're sure that this is going
to take
to the next level in Smart TV as well in
about fifty percent of our lineup will
feature both smart TV and cinema 3d we
also have two companion series with the
Google TV platform for those who might
desire a little more interactive
experience and that's just LCD smart TV
also permeates the rest of the lineup in
plasma smart TV upgrader boxes blu-ray
players as well as home theaters several
have which of which have already been
honored with CEA Innovation Awards an
additional feature I want to cover on
home theater is 3d sound this combines a
very unique combination of physical
speaker design and sound processing
technology to expand a sound field not
only horizontally but also vertically
completing an immersive 3d experience I
encourage you to get a demonstration at
our booth over at the show I think
you'll be impressed by what you hear
finally design design is a tough tough
one to portray on PowerPoint slides but
I'll just say that our cinema screen
design with its near bezel list design
you can see two examples right behind me
on the stage when you see it up close
it'll blow you away it's going to set a
new standard for industrial design in
the LCD category so we'd like to
encourage you to come over to our booth
we look forward to explaining these and
all the rest of the products that we
have to show at this year's CES as the
saying goes we're here all week thanks
thanks Tim for the second year in a row
at CES LG is showcasing its home
appliance technology to share highlights
from this year's appliance lineup we
have Ellis mass LG's director of brand
management for home apply today's he
came to us in 2007 after holding key
positions with brand name CPG and
pharmaceutical companies he's still my
go-to guy for pharmaceuticals Ellis mass
thank you John good morning everyone so
as John mentioned throughout this entire
time I've taken pride in LG's leadership
in both smart technology and stylish
design among home appliances but 2012
marks the start of a new era for LG home
appliances one in which LG is helping
consumers access their smart appliances
in more ways than ever before for living
in a connected world one in which we
change our facebook status as often as
we change our moods but it isn't just LG
smart phones and smart TVs that are
helping people stay plugged in as dr. an
highlighted earlier LG's new generation
of smart appliances lets consumers
seamlessly keep in touch with how
they're managing their households almost
as easily as they can manage their
Twitter accounts as exciting as these
upgraded smart features are LG is also
delivering innovations that help meet
more tangible consumer needs
game-changing technologies that can
really improve the day-to-day lives of
American families let's take a quick
look at a few of these groundbreaking
innovations as dr. Ann mentioned earlier
the smart appliances that we debuted at
this very show a year ago have now been
significantly upgraded the new smart
manager food system on our smart
refrigerator lets you check whether
you've run out of yogurt or whether your
lettuce is close to expiring while
you're still at the supermarket right
from your smartphone and you can now
enter the new items that you've bought
into your home through a simplified
touch screen on the fridge or just by
scanning your grocery receipt or barcode
through this
art phone if like me you're working hard
to keep your new year's resolutions you
may be interested in the new health
manager feature which lets each family
member store a custom profile in the
fridge including dietary restrictions
and weight loss goals not only does the
fridge suggest shopping lists and recipe
is consistent with your goals it will
even send a selected recipe directly to
the smart oven which can automatically
set the proper cooking settings another
upgrade to LG's smart sweet is our Wi-Fi
connectivity LG now boasts a Wi-Fi
certified washer so now when consumers
access our smart features whether
they're downloading custom wash cycles
to meet their families changing needs or
troubleshooting problems without the
need for a service call they can do it
all from the convenience of their
personal computer last year we unveiled
our home bot robotic vacuum cleaner this
year well the smart home but isn't just
for cleaning floors anymore it still has
all of the automatic cleaning features
and dual camera mapping of last year's
model but in addition you can now
remotely operate your home bought
directly from your smartphone no matter
where you are and you can even use the
home BOTS built-in camera to monitor
what's going on around the house so
speaking of smart technology there's
nothing smarter than meeting our
consumers core needs in a better way
than ever before that's why we're quite
excited to be expanding our wildly
successful line of super capacity french
door refrigerators at 31 cubic feet LG
makes the largest french door
refrigerators available and in 2012
they'll be available in even more
configurations including a four-door
version providing the ultimate in both
storage space and organization but LG is
offering more than just more choices in
refrigerators we're also offering
instant total gratification in the form
of our latest innovation which dr. I
mentioned we call the blast chiller the
blast chiller can bring a 12 ounce can
of your favorite beverage from room
temperature to delightfully frosty in
just five minutes by the way you can
also chill either two cans
a bottle of wine in just eight minutes
so feel free to invite the friends over
this feature is so groundbreaking and
immediately impactful that it helped
this refrigerator earn the CES 2012 best
of innovations award for which we're
very excited also worth noting we do
expect this model and all of our 2012
french door models to meet the do is
Energy Star standard we're also very
excited about some significant
innovations that were bringing to market
in the laundry category LG has been the
market leader in front load laundry for
over four years but were not content to
rest on our laurels we strive to remain
first in innovation as well and in 2012
there isn't even going to be a close
second today we're unveiling the new
turbo wash ultra-fast washing cycle
which will enable consumers to wash
full-size loads faster than they ever
thought imaginable in a front load
washer without sacrificing cleaning
performance when you think of how many
times you could use that dress shirt
school uniform her jersey clean faster
so that you can get more out that door
more quickly it's easy to see how this
technology will fit into people's lives
and speaking of fit you'll also be able
to fit a whole lot of laundry in our new
washers in 2012 LG will once again boast
our largest capacity washer available so
not only can you wash more quickly you
can also do more clothes in the fewer
loads as in previous years we anticipate
that all 2012 LG washers will meet the
do is Energy Star standard so this year
our new laundry innovations will help
families save energy and water and that
most precious of all commodities time
I'm sure you'll all agree that LG's
newest home appliance innovation truly
delivering on the brand promise of
life's good I know there was a lot of
information I just went through there's
simply too much innovation packed into
LG's newest appliances for me to do it
justice and a six minute presentation so
please do come visit us at our booth in
central hall if you'd like a more
detailed briefing thank you very much
themselves Thank You Ellis I want to
officially put my request in for that
blast chiller in time for my adult
beverages on Super Bowl Sunday now on to
our final speaker Tim O'Brien is the
vice president of marketing for LG
mobile phones he's a seasoned executive
joined LG in 2008 with over 13 years of
experience driving brand growth and
innovation for companies such as Mars
Microsoft and Procter & Gamble here to
share our newest mobile innovation and
partnership efforts Tim O'Brien good
morning welcome to CES LG Mobile has a
history of innovation in the early 2000s
though we were relatively unknown in the
mobile space but we put our focus on
winning and feature phones and quickly
became number one in CDMA by 2004 and
then in five years grew to a 20 share
across all categories we're now putting
that same focus on becoming an
innovative leader in smartphones looking
back on 2011 we feel really good about
what we accomplished we set a great
foundation for 2012 globally we
introduced the world's first dual core
processor in a smartphone we also
introduced the world's first glasses
three free 3d display in a smartphone
and most recently we introduced the
world's first HD display in an LTE
smartphone looking ahead we're going to
continue our commitment to delivering
smartphones for all consumers but
specifically focusing on the high end
LTE market that's why today I'm excited
to announce our first premium LTE device
of 2012 the LG spectrum exclusively at
Verizon the spectrum is truly a super
phone with all the features consumers
expect from a high-end device it's got a
1.5 gigahertz dual-core processor it
comes out of the box with android 2.3
gingerbread upgradable to Ice Cream
Sandwich it's got an 8 megapixel rear
facing camera 1.3 megapixel front facing
camera and can record video in 10
ADHD and of course it runs on Verizon's
4G LTE network we think these specs make
for a great device but what we really
think is exciting you want to focus on
is why does this screen make this a
great viewing experience for consumers
so let's talk about it this device has a
4.5 inch true HD IPS display many people
in this room you follow TV technology
closely you know about the superiority
of IPs you also know that not all HD
screens are created equal this is the
same technology used in our highest end
TVs now brought to a mobile phone but
let's talk about why this matters for
consumers first spectrum has a 1280 by
720 resolution in a 4.5 inch display
that gives an eye-popping 329 pixels per
inch crystal clear crisp images and text
it also has a 16 by 9 aspect ratio so
you get a true HD widescreen viewing
experience without Distortion also our
RGB striping technology gives
true-to-life color accuracy the most
natural real colors you're going to see
on a phone and finally IPS displays are
more battery efficient so you combine
that with a significant 1830 milliamp
battery and you get optimal power
management but we also understand it
takes more than just great hardware to
deliver a great device you need great
partners and we've had that partnership
with verizon together we've launched the
LG chocolate we introduced the really
successful NV series this year we
launched our first LTE phone in the
revolution and now the LG spectrum so
for more on our partnership with verizon
let's hear from verizon themselves jeff
deedle the vice president of marketing
for horizon hi I'm Jeff Cheadle and I'm
responsible for the wireless device line
of that Verizon today I'm excited to
announce that we're the exclusive launch
carrier of the brand new LG Spectrum LG
and Verizon have had a long history of
bringing exciting devices to market and
this device will top them
with a stunning true HD IPS display and
dual core processor use all that power
to download exclusive HD video content
from ESPN over the nation's largest most
reliable 4G network which now covers
over two-thirds of the u.s. population
and you will be blown away by the
experience enjoy the rest of your show
and look forward to this device
launching in our stores before the end
of this month thank you so for this
device we're not just satisfied with
great hardware on an amazing LTE network
we really wanted to bring a
best-in-class experience to consumers by
giving great content and one of the
areas that I'm really excited to talk
about today is our partnership with ESPN
if you're like me watching sports and
anything but HD it's just not what needs
to happen and until now viewing sports
in HD on a mobile phone really didn't
exist that's why we partnered with ESPN
to deliver a breakthrough HD video
experience to the mobile phone it's
exclusively preloaded with ESPN
scorecenter app delivering HD video so
to tell you more about this partnership
in the growth of sports and mobile
please welcome to the stage Michael bail
senior vice president and GM of ESPN
mobile thank you Tom ESPN is thrilled to
join LG this morning to share our
exciting news ESPN really is the
worldwide leader in TV sports we reach
350 million households around the world
and in America ninety-nine percent of
Americans are aware of our brand we're
also number one in the web we lead in
total minutes average minute audience
and total market share to put those
numbers in perspective in november of
last year our fans consumed over 4
billion minutes of ESPN's web content
our leadership in the mobile space is
strong seventy percent of fans consume
sports content on their mobile phone are
using one of our products in October the
height of the NFL and college football
season
ESPN mobile drew over 36 million unique
visitors a bigger audience than the NFL
and Yahoo Sports mobile combined but
which really brought us here today
together with LG is talk about ESPN
mobile video and score center
application score center is the number
one app for sports with over 24 million
downloads and eight plus million unique
users every single month based on
monthly visitors regardless of category
news social media Angry Birds score
center is a top 20 applications one of
the features driving up popularity and
usage is our fantastic video content of
course ESPN has always been a leader in
video HD 3d online video mobile video
and now HD mobile video mobile video is
a huge growth area for us last year we
grew the category over two hundred and
forty-one percent and just last month
video across the ESPN mobile web
products generated over 32 million video
starts that's why ESPN is proud to
continue our streak of firsts by
partnering with LG to bring mobile video
to the next level with the launch of the
LG Spectrum ESPN's rich sports video
content well the first time ever be
viewable on a mobile device in 720p HD
quality sports fans everywhere will
benefit from this industry milestone but
don't take just my word for it please
listen to my esteemed colleague what's
up CES what's up LG Stuart Scott here
with you and I got some real big news it
is here I got the new spectrum by LG
with a killer 720p true HD IPS display
let me tell you something you have never
seen this before ESPN video on your
phone finally the way it was meant to be
in HD look we're talking about a
widescreen crisp sharp
pure HD entertainment remember that
first time that you saw sports in HD on
a television you remember that right
well the other day I was on set with LG
watching ESPN video on the spectrum and
I had that same I am never going back
moment it makes sense that LG the leader
in mobile phones teamed up with ESPN to
bring you a device that is exclusively
preloaded with the ESPN scorecenter app
playing HD video that's right monster
dunks bone-crushing hits breaking news
and if you are so inclined me in
beautiful HD come on what else do you
need only the LG Spectrum can get you
mobile ESPN video in HD welcome to the
new world of mobile entertainment gotten
ESPN so keeping with the sports thank
you so keeping with the sports analogies
we really think this device is the
ultimate mobile trifecta incredible
hardware lightning fast LTE network and
unmatched exclusive content with the
ESPN scorecenter so at this point I hope
you have two final questions number one
when number two how much the spectrum
will launch in verizon stores on January
nineteenth and will come at a cost of
one hundred ninety-nine ninety-nine with
the two-year contract we're really
excited about this device we're excited
about our partnership with the SPN I'm
hard to build a great marketing campaign
that you'll see online and in television
enjoy the show it you've never seen this
you've also never seen the LG spectrum
with the 720p HD display it's
exclusively preloaded with the
scorecenter app with HD video he LTE
network ESPN scorecenter movies and more
in HD on the LG spectrum good with LG
home entertainment appliance and mobile
phone products from LTE phones and smart
appliances to 3d and ultra definition
and smart and 0 LED TV it's going to be
quite a year thank you so much for
joining us we look sec uta's and learn
more about the products have a terrific
show everybody
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