Gadgetory

ok we're on youtube i'm just gonna piss on the front door ok alright let's do it all right let's go hello everybody i am lindsay Turrentine editor-in-chief of cnet com and i am excited because today i am going to sit down for a chat with jeff joseph my friend at the CTA formerly the cea now the consumer technology association hi Jeff how are you Lizzie I'm great thank you merry christmas happy holidays thank you and to you too Jeff just so you know is the senior vice president of communications and strategic relationships at the CTA and Jeff he knows everything about what's going on at CES I know that everybody on cnet is just like they're like forget about the holidays I just want to make it through all the food so that i can find out what's gonna happen at CES so we are super excited to be here thank you for joining us oh please i always love talking with you thanks for having me excellent first off I just want to get this right out of the way where can people find out more about ces Jeff I know that you've got the best twitter handle lever for CES which is at CES all right and the website is CES web org that's right that's correct that's exactly right the websites a great place to find all the information if you're an attendee if you're an exhibitor or if you're just simply a consumer who wants to understand what's going on at the show because I show is business only so no consumers allowed sorry you have to follow lindsay and RC net team to get the best and latest out of out of cs but you can find all that through links on our webpage and of course twitter for real-time updates we're going to do some live video capture we do some periscoping from the floor so just follow those links and you'll get a great CES experience great it's great thank you Jeff um ok so I was just spending some time on that website looking things over and we've been of course planning all of our coverage here at at cnet and we get really excited about launching our big CES package what got me really excited right off the bat is the lineup of speakers here we've got some really good ones tell us a little bit more about who you picked and how you picked them for for the keynotes because there there's some really great people here I think it's cool and I think the keynotes they really tell a story about how the show has changed mean when you and I first met so many years ago the show really was about hardware and so you saw that in the keynote errs we had large consumer tonics companies from around the world and as the show's changed so is our keynote stage as the consumer technology is now a part of everything we do what our cars but really mobile consumer technology platforms so we're excited to have dr. DISA head of a BW as one of our key notice we have Mary Barra from GM is one of our key know ders to really talk about the future of cars and and introduce some BW is expected to introduce a really cool new electric vehicle which either can be really fun and exciting we have the president Samsung and we'll talk about less you sort of talked about the Internet of Things and how and Samsung's visions vision of how that's coming together excited to hear from him we have Reed Hastings of netflix now content is such a big part an important part of the consumer technology experience so we're excited to hear where they're headed and of course we'll have a youtube and of course our own Gary Shapiro who's going to talk a bit about really would we think about technology we think about all these things we love we love our smartphones and our tablets but but there's so much more than that now right there they're they're really changing the way we live change away the work really changing the world making the world a better place that's gonna be one of the themes that the gary will address so this is great you to automotive manufacturers speaking in the kiddos i think that that's huge and really interesting and you know we're thinking a lot about how technology ends up in the cars we drive and how ultimately maybe the cart it ends up in the cars we we don't drive do you think that that there will be much self driving technology chatted about at the show when we're hearing some some stuff that we're excited about it is that something that gets you x I did it I'll guess the excited but ya know you know that we've seen that the last few years and I think we'll see the most recent advances um I we projected we are maybe five or a few years away from really seeing many of these vehicles out on the road of course there's an entire infrastructure that has to be built to support these vehicles and we have to think about how we transition from from driver lead cars to to driverless cars but but I'm excited to go to CS and sort of see how far they've come how far they've advanced you know automotive it's really a huge story at CS again this year we've got Faraday who says are going to compete with with a Tesla with a really cool electric vehicle they're gonna play planned unveil their car at CES we have a medic nine of the top ten auto manufacturers we got a number of conference sessions we have a keynote keynote session panel with the Secretary of Transportation so it really has become a place again not just for sort of the handheld devices and traditional consumer electronics devices but really from health and fitness to automotive to drones on and on on the cs has really become these sort of the launch pad the center stage of everything that can be considered consumer technology so in these keynotes you know we're talking on automotive but we've and we've also got a samsung keynote do you think they're gonna be some pretty big announcements happening during the keynotes is that something people should be paying attention to watching a live stream of course they should watch the live stream absolutely yeah you know that the I'll say two things first like one of my biggest disappointment so I think this job's I thought we'd get like all this cool it's like for patient up front liat nothing oh wait look it so I can't sit here and say Samsung's gonna do a B C or D but I do know that you asked earlier about sort of what we look for we look for keen owners and one of the things we ask is that they bring really cool innovations that they make major announcement from the stage you know it's from the cs keynote stage that we saw the introduction of the xbox and over years ago we've seen injection of tablets and and whether it's faster and better processors to breakthrough products to even the the beginning of the Internet of Things of course was recently these concept cars and electric vehicle an unmanned vehicle so it really has become a really cool place to sort of see what everyone's going to want next holiday season or the years to come so uh you know you say that you don't you don't find out things ahead of time we actually do get some pre briefs and i will say they're gonna be some exciting announcements or at least things that i I'm really excited about Yeah right course I want to tell you they don't want to tell me as much yeah well so you know stay tuned to all appropriate channels to find out more and but we get really excited when we start to think you know we seen it we've been really really focused on the smart home lately we get really excited when we start to think about the ways in which the Internet has really brought the home into a new era and and I'm actually gonna be moderating a panel about the smart home with some really great folks is there what what along the lines of the smart home like are you finding that interest in smart home categories you're getting more and more more and more of the show floor dedicated to things that you that might have surprised us in the past like I don't know refrigerators washing machines you know big like big big home electronics yeah so one of the things we do at the consumer technology association we're a major trade association that produces CS we also lobby and promote the industry and one of the things we do is take a look at a variety of product categories and forecast what those sales are going to be over the coming year really what consumers want and we'll announce those right at the show right at CS but one of the things that one of the early indications is that one of the fastest-growing categories is that broad category of a smart home of a connected home of tech home whether it's smart door locks whether it's the thermostat heating and cooling units and whether it's a white goods appliances it's really just growing it's such a rapid place and one things we try to do it CS is identify those fast growing categories and we create what we call marketplaces and you know the cs is so big we're gonna have between 150 hundred and seventy six thousand people there which is larger than most cities and it's cool to wander around and sort of have the serendipity of finding things but if you want to come and try to find a specific thing like smart homes if you want to find that product category we create marketplaces so you can go there we have a number of exhibitors so you can really focus in on what you're particularly interested in and the the checkout marketplace is one of our fastest growing and largest marketplaces this year where is where's the tech home marketplace gonna be located which which hall for anybody who's actually gonna be on the ground there and I know that that's kind of the lucky few but for those of you gonna be there you need to know where to go right right right right it'll be in the end the sands which we're very excited about so you now CES has gotten so huge Jeff that there are you know there's a there's stuff going on in the sands there's there's tech West generally which is sort of away from the convention center there's the convention center with North Hall central hall south hall there are meetings going on all across the city of Las Vegas how what is the best way for people to see as much as possible when they're on the ground in vegas walk fast comfy shoes the company she is not out it is awesome you know we do as you noted we have the three venues we have new this year CS south which houses what we call c space which is home for the intersection of content advertising and marketing that'll be at the cosmo and the end the area hotels but we recommend the best system of shell bus system again removing hundreds of thousands of 150 hundred seventy thousand people around Las Vegas it's it's so difficult to to to try to bring your could get there no part there's no parking so no you're driving from California just leave your car at the hotel they'll try to drive a convention center but the shuttle buses work well they run regularly throughout the day they start early and right after after closing so you can get your own fro we have a number of cattle lines at the major major locations to we try to move those quickly what one insider tip if you want we talked about today is that go to the front of the cab line and yell where you going and you may be will may be able to double up and buddy up with some people so you have to wait as long the line yeah good tip it's like it's like homegrown uber make it yours that was that a segue did you set that up on purpose no but it is it's a really good one what kinds of service and what kind of feel like service industry trends do you expect at CES this year based on the exhibitors you're seeing yeah well I think the most for an announcement is that I'm that we will now have uber and lyft in in Las Vegas which is fantastic we've been pushing for ride-sharing services in the city we did CTA been working hard to promote ride-sharing and make sure our attendees have that option so when you get to the McCarran Airport you'll be able to call up the ride sharing services now because of the way Las Vegas works there'll be special staging areas but that'll come up in the app when you pull up the app until you where to go so so we're very very excited to talk for that transportation on a option to our attendees this year yeah that's that's really great news and and my general tip after having been to CES for I don't know longer than I can I even care to share um leave yourself a buffer because no matter what its gonna take you longer to get where you think you're going than you think hundred percent yeah if you've ever been to Vegas before take transit times that you know and like triple them because it is so full of people which is exciting it's exciting and bring patients because it will take the tick long it's just a matter of trying to move that make up around and we've gotten much better again there are more options more places to go but it will take take take time to get get around absolutely all right well let's talk about some other some more technology what do you think is gonna be the most unusual new category and people ask me this all the time and my head is so deep in the consumer technology right that I'll say you know if I were to go for it i would say probably you'll see some really interesting wearables yeah in new formats right not just bracelets are fobs but integrated into your clothing or your shoes there's gonna be a lot of that automotive technology that we talked about we're getting really excited about VR and in fact we're going to do a little bit of broadcasting in 360 VR format but what from your perspective what sort of the most unusual category that people should be paying attention to that maybe they're not paying attention to already yeah yeah I'd say I'm not sure if it's unusual but but I'm with you on on wearables and I'll go a little further you know one of the great trends of the show you can come to the show you can see all the the big sort of finished product X and products and through see where they stand but I also enjoy sort of looking at the components and trying to figure out where pieces are going to fit and what that tells for the future so 34 years ago as you might recall we start to see sensors and in smaller and smaller hard drives and and and SSDs coming up to the show for and the question was ok what does that mean now almost every device has some sort of sensor everything is connected its powers gone as power capabilities have increased as a battery life or alternate source of power of increase we're seeing those sensors embedded and in clothing and shoes and sporting equipment in autumn oh and in cars in hats and gardening equipment in white kids and just on on and on so I'm really excited to see so ok what's next what else can we make smart what else can we connect we're gonna have a really interesting panel on smart cities and what is what is all this connectivity what does the advent of the sharing economy mean for the future of the city so I'm really excited sort of you know think again not just about the products themselves but what does all this connectivity mean what all these sentiment a sentient devices that we now have what do they mean for the future of transportation for the future of cities for the future of urban planning I'm from the future of Halton and healthcare yeah I think it's a fascinating topic I was actually just coincidentally talking to the CTO of La briefly this morning about this and there are so many pressing questions when you think about things like I don't you know cameras body-mounted cameras for police and emergency systems which we've obviously been talking about a lot and the way that all of the sensors in a city might integrate with say the amulet system a hospital system there's it's just a really rich set of topics and I'm excited to hear more about that because I think it's going to impact the way we all live our lives I think about like building to building rooftop to rooftop drone delivery and how that then frees up space traffic within a densely densely populated urban environment you no longer have to have large trucks you have a freer flow of traffic or even there's a rise of ride-sharing services as we have a better sense of traffic flow and traffic patterns throughout the city and you could really really urban spaces add more green space you know really a maximized parking is we already see with some of the parking app so those are the things that give me excited it's not just the individual products but how do they work together to tell the larger story that in 10-15 years we may see society completely transformed by the technology we side CS and 2016 you know that you're mentioning drone deliveries made me think of Amazon and that made me think of the fact that on our smart home panel we're going to have somebody from the Amazon Alexa team the product manager there this is the first time the amazon has actually been kind of stepping up and willing to participate in a panel like this which has gotten us really excited and they're also going to be we're going to be talking a lot about voice control that's something that I'm really interested in CNET's really interested in and in fact our next big thing super session which is always a pact super session at CES is going to be addressing what we're calling the end of typing well you know we're going to be talking a lot about the new ways in which we interact with computers and interact with technology and the way that we speak and gesture instead of just you know using a keyboard to input words that are written down I don't know how you feel about that if you have any thoughts about that but but I'm super excited about that topic and I think it's gonna be sort of a sleeper hit it see ya it's against good inside I think Jan I talked about that like a year ago at our five text watch session but absolutely i think uh you imagine what i think will be really cool will be interesting i agree that that different ways we interact with the technology and in think about again I keep trying to go bigger picture like I'm some Sun but I guess I want to be a visionary some sort but I'll keep pretending but that's right access for the disabled for the elderly and how these technologies these these new applications these new ways that will interact and interface with our products sort of expand the accessibility for so many people it's an amazing thing if you think about those applications I'm also excited about robotic show it's been fun to see the development of robots over the past couple years from sort of you know in 10 years or so ago eight or so ago they were really in the toy area and now they become really cool and sophisticated parts of our lives whether it's the robotic cooker we had last year that you put in the ingredients and it had paddles and arms to sort of prepare your meal for you to fist acade robots that actually resemble resemble humans and have human features that again can help the disabled and help the elderly so I think robotics is gonna be really cool as well yeah I I seem to remember a robot bartender at some point that's really useful to people haha if we can make you drinks and getting their linking your driver's car and I it's about Hardy robots but seriously I there are their robotics categories it might surprise people I mean we've read a lot about caretaking robots like you mentioned we've we all know about vacuuming robots those are great what are some other kind of interesting uses or do you think that we'll be seeing some some I know you don't know everything that's gonna happen at the show but some sort of creative exhibitions I always seek good stuff from Intel along these line yeah I'm excited suit in saw static that's exactly right i think that the president has talked about the Internet of Things the last couple of years when he's keynote and I think they're going to now expand and move into some interesting develop salon robotics lines I think part of it will be again it's it's the sometimes you have innovation that comes in huge leaps you have the introduction of a tablet you have the introduction of a smartphone and sometimes technological innovation comes along and just slow increments that sometimes you don't even notice and I think that maybe one of the things we see in robotics am if you look at some of the robots through their last year or something worse still a bit clunky they click they clearly were robots but I think we'll see them sophistication and expanded use as well I think caretaking is a huge huge area both in terms of serious caretaking of the ill the elderly as well as just sort of having that that personalized Butler which I'm totally psyched for oh it's all example great as well as the the toys women talked about 3d printing which is going to be huge and not again just as a a home device to to create home goods and sort of support the whole maker effort but but the increased use of 3d printing to create prosthetics for for humans and animals to create food and and at lower and lower price points as well absolutely I mean three I feel like every year 3d printing is kind of hovering in the background and there's every year there's a new 3d printer that prints something else right we've never seen before right like come see the 3d print I think last year it was either last year the year before we saw a printer I guess not necessarily 3d printer but a printer that was printing fingernail designs right it was actually a nail polish printer which you know it made me not the most world-changing printer but we see printer was creating clothing like you and food like you mentioned any other categories are not thinking about are we going to see any any sort of printers that print in biological matter I think you'll see some of those absolutely phenomenal stories coming out it will see some advances there I think if we you know you're familiar with you reek apart your part for those of you who haven't been in the past is an area at the sands that focuses on our startup community were gonna have more than 500 companies this year it's gone from a couple hundred just a couple years ago to over 500 now they have the latest that they're really small startup companies and I know a lot of them that I've looked at the list or focused on on 3d printing as well as a wide variety of other services and applications that's so cool what we found when we cover the show is that you know we there's excitement that that goes throughout the entire show so we always have great preview content that comes from what we cover at CES unveiled which is a press event that happens the day before press day and then press day we've got you a great wall to wall coverage but then we also get really excited about the smaller companies we find just walking around the show floor and covering in in you know the days that are of the show that are open to all attendees and I just I just kind of want to give a shout out for a second to the smaller companies that bring little unexpected things that really for us often end up being the gems and I'm sure that that's an exciting part of the show for you too Jeff well I think that's that's my favorite part of the show that you talk about what gets me excited I love I'll go and I'm shopping for 4k uhdtv so i'll be looking at those walking before i get excited about the robotics and the in 3d printers and the driverless cars but the best part is just the Serendip right how cool is it to walk the show floor and stumble upon something and say wow I had no idea that that is so cool or again to sort of project and see what the what the future use might be this this story's going to date me so bear with me but I remember walking the show floor gosh maybe 15 years ago and wandering around to the back of North Hall and coming across small company that was selling one of the first of the USB memory sticks key fobs and I'm ever thinking the time like that is so cool what a smart idea and now look right the ubiquitous they're you know they're disposable so that's sort of serendipity that sort of fun of exciting that next new cool thing whether it's something small but but totally utilitarian like that it's something really big and revolutionary that's part of the fun of the shell is just you never know what you're gonna find it's it's so great I'm really really looking forward to that part and I always try to make sure that i carve out some just time on my own at the end of the show and I'm not busy to just to just walk the show floor or whatever part of the show floor I can make it to be back um Jeff before we wrap up we just have a few more minutes but I want to give you a chance to highlight anything else that you are particularly excited about this year or that you really want anybody who's gonna be viewing this from the outside to know yeah well there's so much um so some of the other good everything we talked about is awesome and you can tell I'm excited I can tell you're excited I have to give a shout-out to it again to 4k uhdtv and we're going to see the next generation of 4k displays at the show that include all these next sort of really cool technological innovations like HDR high dynamic range which gives you amazing blacks and contrast wider color gamut so that Apple on TV look so good you can you can eat it we're going to see some content announcements maybe even some of the first 4k blu-ray players which I think would be really cool I'm an audiophile I'm really excited about high resolution audio and continue to see that evolution and and next generation of products there and then the intersection of Technology in healthcare you know we've had the fitness bands for for a long time but we're really speaking to see sort of deeper dive into now that you've collected all that that data that information how do you make it helpful and beneficial how do you share that across devices share that with your medical providers how can it help improve outcomes and then the last thing I'll say is a sports technology the intersection of Technology and sports content we're really excited to have a partnering with Fox we're producing a day-long conference on sports technology we're going to have the Commissioner of baseball and some other sports leagues there to talk about how it improves the fan experience how it improves and allows them to better monitor athletes health will be having a NBA live broadcasting from the show floor as well so there's like I can go on is go to see us web wat cnet and and just get as much as you can that's great and I want to remind everybody that this show actually starts january six in las vegas but cnet will be on the ground much much earlier than that we will be starting our covered in fact our coverage launches tomorrow so go to CES cnet com if you want to see our coverage and um in and really tune in early because we'll be there in the days ahead of the show getting ready and telling setting the scene will be there on the ground at press day reporting as only people who are loud and depressed I can and we're always super excited about that and we will be live streaming keynotes so so join us and and visit visit CES web org visit at CES on twitter and of course follows cnet thank you so much Jeff for talking to me this is really fun to catch up awesome Lizzy thank you so much wrapping me thanks for all your great coverage and I look forward to seeing you in Vegas see you soon have a great holiday you to thank you bye-bye you