Gadgetory

the Apple watch is just weeks away from hitting stores on April 24th now it's time for Apple to convince consumers they need to buy it Apple watch is the most personal device it's not just with you it's on you at an apple media event in San Francisco Apple CEO Tim Cook and other top brass showed up some of the watches features with the built-in speaker and microphone you can receive calls on your watch all other third-party apps like Instagram uber CNN and Shazam can be downloaded from an Apple watch app on the paired iphone we can go through glances to go through Minneapolis you can tap them to launch the app and the ability to press harder to make things happen Apple is joining it crowded and growing wearables in SmartWatch field but research firm strategy analytics predicts Apple will ship more than 15 million watches in 2015 surpassing its main competition Samsung and pebble and igniting this SmartWatch market you have the stores you have the marketing muscle you have a really recognizable brand name and design so if that doesn't succeed then what will while the watch was the main attraction at the event apple also made announcements to its other product lines a price reduction of Apple TV a new research catch of health apps for the iPhone and a completely redesigned macbook it's a very thin very light system with what everyone's been waiting for a Retina screen but it's the watch sales that we'll all be watching in San Francisco I'm Kara Tsuboi cnet.com for CBS News