Gadgetory

hello and welcome to inside scoop I'm Sumi does and joining me is Josh Levinson staff writer for cnet.com Josh thanks for being with us my pleasure especially just hours after you got up a plane coming from vacation true how better to start your week back than to talk about Apple and these new rumors about the iPhone 5s and iPhone 5s going into production in early 2013 which really isn't that far away didn't we just hear about the iPhone 5 and wasn't it just released that's the crazy thing about myself I've just came out in September I mean it's not even out in some countries they're still planning launch yeah yeah people are still lining up for this thing well not letting up but you have to line up on line basically it's a couple weeks to get one right but keep in mind that this is a device that actually got finished up last year it went into production early in the year they were building them up and and that's how it happens I mean these things take months to make in the scale that we're talking which is millions of units okay so let's first talk about the rumor where did it originate from a Chinese publication tell us about that and whether or not this is a reliable source historically sure so it did come from China times and they were actually the interesting thing about this is that sometimes they've been wrong about things but they nailed this rumor about the iPhone 5 going to early production last year and so the time tables let me go back it really does kind of work out the really unexcited part about this rumor is that it's a iPhone 5s when you're talking about iterations the S models we thought the 3GS we had the 4s it's safe to say we're gonna get the 5s too this is technically not an exciting product it's an iteration the usually you know speed it up a little bit the lad a better camera maybe some improved Wireless that's not sexy right I mean it's just it obviously doesn't have the excitement around it that the thought I've had around it right I think the key thing to think about these kind of rumors is when we're talking cell phones you get people around contract so they get a new phone every typically two years so you get these groups of people these waves so we've seen it with the 4 and the 4s and now with the 5 these people who buying these cycles and something like the 5s would you know be just in point with that whole iterative process the iPad 4 when it was announced along with the iPad Mini that kind of took people by surprise and a lot of people were angry because they had just bought the iPad 3 so what's due to customers I mean what kind of message is Apple sending I mean if if I'm thinking about buying a phone and there's a new one every six months I feel like I'm never gonna buy a phone because I'm always gonna feel like I'm gonna get the phone and then within a matter of months it's already gonna be out of date sure and this is really something that people on the Android are used to I mean you have a new flagship phone every couple months and at some points it was almost every couple of weeks you got this new benchmark device it was just the latest and greatest that everything Android Apple fans get their knickers in a twist once you get off the product cycle you know what I mean they do and that's what complicates it with something like this this whole S Class of device that people are really looking for that big jump don't get it but the people who need a new device and want something it's a little bit better you know that's right there it's right on time for them so if it does indeed go into production in early 2013 then we won't see it for six months after that is that presumably that means would be a summer release and that's what we use have with the iPhone 4 and then it moved to the fall with 4s and obviously with the 5 - the big potential thing that I see with this rumor actually being true is that Apple really needs something that changes up when they're releasing their products they really pushed everything towards the end of the year and that complicates our financials when you when you're comparing quarter-over-quarter and you don't have that growth to compare it to they might change it up just to make those numbers look better and really catch some of those people were on that older cycle and really get that people want to buy the phones for summer and have enough for the holidays something that might be a problem with the five all right Josh if these rumors start to percolate more you'll keep us honest and let us know right definitely for inside scoop my name's Jimmy Don thanks for watching